RE: [GreenYes] Coke to be Commended

[Anne Morse <AMorse@co.winona.mn.us>]

Peter,

Your response that Coke is living up to their promise and then some is, I
think, misleading. To which promise do you refer?  I agree that we should be
appreciative of Coke's decision to begin using recycled content here in the
US.  It is a very important first step. And GRRN has lauded these decisions
in it's press releases.  

But let's be clear, their recently announced goal of 10% by 2005 does not
get them even halfway to their 1991 promise of 25% recycled content, which
is what we expect of them, and will hold them to.  25% content is the
promise to which Ilana is referring, I believe, and that has most definitely
not yet been kept.  The jury remains out with Coke, but the signs are very
good.

Pepsi, on the other hand, has not yet engaged with us on the post-consumer
content.  We think that is shameful.

Anne Morse


-----Original Message-----
From: Peter Anderson [mailto:anderson@recycleworlds.org]
Sent: Thursday, December 20, 2001 9:34 AM
To: GreenYes
Subject: [GreenYes] Coke to be Commended


Ilana Gauss asks:

"Would someone please tell me whether Coca Cola is now using recycled
content in plastic bottles? I know they had not owned up to their promise to
do so as of a couple of years ago."


    The answer is that Coke is living up to their promise and then some.
They promised to use 10% content by 2005 and they are on track to reach that
target by next year. This past month, they reportedly have 10% content in
75% of their bottles.  This can roughly double the demand for higher paying
bottle markets for RPET, which is approximately 6-8 cents more per pound
than fiber markets!

    While recyclers have been critical at times at others failure to meet
their obligations, in Coke's recent conduct, we have a corporation which has
stepped up to the plate -- while Pepsi has not -- and worked to fulfill its
promise.

    For all those who criticized Coke for failing to meet its earlier 25%
promise in 1991, we have a concommitant obligation to express our
appreciation now that, under new management, they have.

                                                        Peter
______________________________
Peter Anderson
RECYCLEWORLDS CONSULTING Corp
4513 Vernon Blvd. Suite 15
Madison, WI 53705
(608) 231-1100
Fax (608) 233-0011
anderson@recycleworlds.org


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