[GreenYes] LA Sustainable Business Training

[Gary Liss <gary@no.address>]

Apologies for Cross-Postings

>From: "Burt Hamner" <wbhamner@no.address>
>Organization: Cleaner Production International
>
>
>Public Short Course, ?Communicating Sustainability.?
>UCLA Vice Chancellor Lokman to Speak on the
>Challenge of Sustainability for Communications Professionals
>Mon Sept 18, 8:30 ? 4:30
>UCLA Faculty Center
>
>In April 2006, UCLA Chancellor Albert Carnesale 
>approved the new Sustainability Principles for 
>UCLA and endorsed the work of the campus 
>Sustainability Committee.  This diverse group 
>has been discussing for over a year how to make 
>all aspects of the university more 
>environmentally and socially sustainable and 
>they can now demonstrate numerous examples of 
>sustainable practices on campus.
>
>Lawrence Lokman is Assistant Vice Chancellor for 
>University Communications and a member of the 
>Sustainability Committee.  He directs the 
>formulation and implementation of strategic 
>communications initiatives and plans that 
>support a desired image and sets of perceptions 
>of UCLA.   Before joining UCLA in 2004 Lokman 
>was vice president at Rogers & Associates Inc., 
>the West Coast's largest independent public 
>relations firm.  Prior to that, Lokman served as 
>senior communications consultant to the Los 
>Angeles Department of Water and Power, the nation's largest municipal utility.
>
>?We don?t have a game plan yet but we have 
>developed principles and key ideas for 
>sustainability at UCLA,? says Mr. Lokman.  He 
>has agreed to speak about his experience 
>learning about sustainability, and his ideas 
>about how to frame it to audiences, as a morning 
>keynote in the public short course, 
>?Communicating Sustainability?, Sept 18, 8:30 ? 
>4:30 at the UCLA Faculty Center on campus in West LA.
>
>?This is a great practical learning opportunity 
>for anyone concerned about sustainable business 
>or society,? says course director and instructor 
>Burton Hamner.  ?Vice Chancellor Lokman is that 
>very rare person, a highly qualified public 
>relations expert who has really been wrestling 
>with concepts of sustainability and how to talk 
>about it to diverse groups.  We?ve asked him to 
>describe how he has been getting his arms around 
>it, so to speak, and what are the PR challenges 
>he expects in promoting sustainability at UCLA.?
>
>The public short course, ?Communicating 
>Sustainability?, presents the latest research, 
>best practices, international guidelines and 
>case studies about professional practice in 
>sustainability communications ? what to talk 
>about, how to talk about it, what audiences 
>expect, what not to say, and more.  The 
>instructor is an MBA program professor and 
>international consultant to the World Bank, US 
>Agency for International Development, United 
>Nations, Government of Thailand, City of Seattle, Nike Inc., and more.
>
>Course details are online at 
><http://www.cleanerproduction.com/>www.cleanerproduction.com. 
>Registration is limited to 50 persons; course date is Sept 18.
>
>For more information email 
><mailto:seminar@no.address>seminar@no.address
>
>Please forward this notice to persons and 
>organizations promoting sustainable business, 
>government and society.  Thank you!

Gary Liss
916-652-7850
Fax: 916-652-0485
www.garyliss.com 

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