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[GreenYes] Urgent: A data request...
Dear Members of GRRN Eyes:

My name is Andrew Zolli and I am writing to you today with a small request
that I hope someone on this list will be able to fulfill.

I am currently editing a new book, which is being published by Pearson this
fall, entitled "The Catalog of Tomorrow". Written for a broad, general
audience, the book examines 100 different trends and technologies and
explores how they will impact our lives and society in the next 15-20 years.

The book is structured into two-page graphically rich "spreads" (imagine PBS
meets USAToday) that explore topics as diverse as nanotechnology, space
tourism, climate change and telemedicine. The book is patterned after the
"Whole Earth Catalog" which appeared in the 1970's, and there is significant
marketing energy behind the book. We expect it to be extremely successful.

The goal of the Catalog is not only to celebrate our future, but to examine
the opportunities and challenges that lie ahead for our lives, our society,
and our planet.

One of the spreads in the book is about the future of waste and pollution. I
am extremely interested in determining the following statistic: how much
recycled material finds its way back into landfills, either because of a
lack of a market, or some other force? The much pilloried John Tierney said
in a recent NYTimes piece that the amount was 40%, but people on the list
seemed to violently disagree. Is there a good statistic on this? I'm under
deadline - any help would be EXTREMELY appreciated - I'll be happy to thank
whoever can provide this in the acknowledgements of the book.

To keep list volume low, please answer this request off this list - I can be
reached at

Andrew Zolli
The Catalog of Tomorrow

PS> For those of you who are interested, the book includes contributions
from a number of people that members of this list might know or appreciate.
We have invited a number of leading experts to contribute short "Horizons
Essays" that introduce the major topics of the book. Confirmed participants
include such leaders as Craig Venter, decoder of the human genome, Christene
Peterson, President of the Foresight Institute, Howard Rheingold, author and
founder of the Whole Earth Review, Frank Drake, leading astrophysicist and
chairman of the SETI institute, Maurice Strong, advisor to Kofi Annan and
founder of '92 UN Rio Summit, Richard Garriott, a major video games
designer, William McDonough, leading 'green' architect and product designer,
Paul Saffo, director of the Institute for the Future, Doug Rushkoff, leading
cultural critic, Elise Boulding, world-renowned peace activist and
sociologist, Alex Marshall, urban planning journalist and author of How
Cities Work, and Jef Raskin, designer of the original Macintosh computer,

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Andrew Zolli

Strategy | Futures | Interesting Projects
[c] 917.495.2950

"Why not go out on a limb?
That's where the fruit is."
- Will Rogers

"History does not repeat itself,
but it does rhyme."
- Mark Twain

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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