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Re: [GreenYes] Pepsi & Recycled Content
Here's my .02 for what it's worth:

Corporations love to deflect negative attention: "why are you yelling at us
when so-and-so is even worse?" We should not need to justify that a company
is the worst or the most important or the most egregious in an industry in
order to go after it. We make our strategic decisions based upon our
assessment of the situation -- perhaps because a company is egregious, or
perhaps because they make a good target -- not upon the companies' wishes.
If Coke is a bad player, saying that Pepsi is worse doesn't get them off
the hook.


At 06:09 04/11/2001 -0400, Bill Sheehan wrote:
>I would have to expect that Coke is wondering, at this 
>point, why  all the attention continues to be focused on 
>them when Pepsi has so far not publicly made any 
>statement of intent to move forward. In this they would 
>seem to have a definite point.
>Coke is the market leader, with 44% U.S. market share, 
>and about 50% world-wide.  But GRRN has started a 
>letter writing campaign to Pepsi, asking them to use 
>25% recycled plastic and to work for 80% recycling rate 
>for all beverage containers within five years.  Consumers 
>and concerned citizens can write PepsiCo CEO Enrico 
>from our web site.  Organizations can sign on to a 
>letter to the PepsiCo board supporting a shareholder 
>resolution making the same demands, also from our 
>web site (Pepsi's meeting is May 2nd).  
>Please go today to: 
>The consumer letter is reproduced here:
>Dear Mr. Enrico: 
>PepsiCo, Inc., with 31 percent U.S. soft drink market, 
>needs to take responsibility for solving the problem of 
>increasing beverage container waste.  
>For starters, I ask you as CEO of the second largest soft 
>drink company in the world, to start using 25 PERCENT 
>RECYCLED PLASTIC in the billions of plastic soda 
>bottles you sell in the United States every year.  Coca-
>Cola has started using some recycled plastic, but Pepsi 
>has done nothing.
>Solving the waste problem goes beyond using recycled 
>plastic. Pepsi needs to take responsibility for increasing 
>collection of bottles for recycling. Bottle deposit programs 
>in 10 U.S. states are the only proven method for achieving 
>an 80 PERCENT RECYCLING RATE of used bottles, but 
>Pepsi has spent millions of dollars opposing deposit laws.
>I look forward to PepsiCo Inc. making a public 
>commitment to recycling goals that are at least as high as 
>rates currently being achieved here and abroad now: 
>25% plastic recycled content and 80% collection for all 
>A Concerned Consumer
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