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[GreenYes] Toxic Sludge Is Good For YouThe Public Relations Industry Unspun


This DVD should answer everyone on spreading sludge around


Toxic Sludge Is Good For You
The Public Relations Industry Unspun


Narrated by Amy Goodman
(2002)

In this section:
_Summary_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#summary)
_Logistical Information_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#logistics)
_Biographical Summary_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#bio)
_Reviews and Comments_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#reviews)
_Screenings and Festivals_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#screenings)
_Articles_
(http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/ToxicSludge/#articles) Summary:
While advertising is the visible component of the corporate system, perhaps
even more important and pervasive is its invisible partner, the public
relations industry. This video illuminates this hidden sphere of our culture and
examines the way in which the management of ?the public mind? has become
central to how our democracy is controlled by political and economic elites. Toxic
Sludge Is Good For You illustrates how much of what we think of as
independent, unbiased news and information has its origins in the boardrooms of the
public relations companies.
PR critics include PR Watch founder John Stauber, cultural scholars Mark
Crispin Miller and Stuart Ewen. Toxic Sludge Is Good For You tracks the
development of the PR industry from early efforts to win popular American support for
World War I to the role of crisis management in controlling the damage to
corporate image. The video analyzes the tools public relations professionals
use to shift our perceptions including a look at the coordinated PR campaign to
slip genetically engineered produce past public scrutiny.
Toxic Sludge Is Good For You urges viewers to question the experts and
follow the money back to the public relations industry to challenge its hold on
democracy.
SECTIONS: The PR Industry / Roots in Conflict / Not Local, Not News / Third
Party Advocacy / Selling Wars / Controlling Damage and Managing Crisis /
Silencing Debate
Logistical Information:
Producer: Margo Robb
Editor: Jeremy Smith
Executive Producers: Loretta Alper & Sut JhallyBiographical Summary:
John Stauber is the founder and director of the non-profit _Center for Media
and Democracy._ (http://www.prwatch.org/) He publishes PR Watch, a quarterly
newsletter examining the public relations industry, and co-wrote with
Sheldon Rampton Toxic Sludge Is Good For You: Lies, Damn Lies and the Public
Relations Industry; Mad Cow USA: Could the Nightmare Happen Here? and in 2001,
Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your
Future.Screenings and Festivals:
N/A




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