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[GreenYes] ReMIX launched in NYC


National Partnership Kicks-Off Ambitious Campaign to Promote Magazine and
Catalog Recycling in New York City

Mayor Michael R. Bloomberg today announced the New York City launch of ReMix
- Recycling Magazines is Excellent! - a national public education campaign
aimed at increasing residential recycling of magazines and catalogs.
Beginning next week, ReMix promotions will appear across New York City, in
full-page public service advertisements in consumer magazines including
TIME, Cosmopolitan, Country Living and Sports Illustrated as well as on
buses and subways, in movie theatres, on cable television, and in other
outlets. The total value of paid placements and in-kind donations for the
ReMix campaign will top $3 million. The ReMix national campaign was started
by Time Inc., with partners Verso Paper and the National Recycling
Coalition. Joining the ReMix effort for the New York City campaign is the
Hearst Corporation, Pratt Industries, Time Warner Cable, the Council on the
Environment of New York City (CENYC) and its Office of Recycling Outreach
and Education (OROE) and the Department of Sanitation (DSNY).

See full news release at <>

Kendall Christiansen

Gaia Strategies

151 Maple Street

Brooklyn, NY 11225

o: 718.941.9535; cell: 917.359.0725

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