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[GreenYes] AP: Throw-Away Phone Tossed Into Cellular Market
- Subject: [GreenYes] AP: Throw-Away Phone Tossed Into Cellular Market
- From: DavidOrr@aol.com
- Date: Mon, 19 Mar 2001 18:09:23 EST
Throw-Away Phone Tossed Into Cellular Market
Monday, March 19, 2001
BY KAREN A. DAVIS
THE ASSOCIATED PRESS
SAN FRANCISCO -- Cellular users may be throwing away their phones by
the end of this year.
Following the lead of companies touting disposable razors and
cameras, Telespree Communications has unveiled plans to introduce a
partly disposable cellular phone into the U.S. market by year's end.
The Telespree phones with AirClips, disposable clip-on battery packs
that keep track of how many cellular minutes are left, will be priced at
less than $30.
The AirClips will be sold in 60-, 90- and 120-minute packages at drug
stores, supermarkets, gas stations and other retail outlets, a
spokeswoman for the San Francisco-based company said.
Once they have used all the prepaid minutes, consumers can keep the
colorful handsets and throw away the battery and airtime packs.
"Like the razor blade in a razor, the air clips can be changed. That
is the only truly disposable part of the phone," Telespree Chief
Executive Alon Segal said last week.
Marketed as simple and easy to use, the phones have only two buttons
and use voice-recognition technology. To make a call, the user simply
presses the on/off button and says the number. Telespree users also will
be able to develop online speed-dial lists.
"Imagine giving a wireless phone to your 8-year-old child so he can
call you to pick him up after school by saying, 'Call home,' " said
Segal.
Segal said the new concept in prepaid phones will make cellular a
technology that is "everywhere for everyone."
A voice message will greet a disposable phone user, telling him how
many minutes are left on the airtime pack when the phone is turned on.
Bryan Prohm, a senior analyst with Gartner Dataquest, doubts the
disposable phones -- with their limited usage capability -- will compete
in mobile markets with major companies such as Nokia, Ericsson and
Motorola.
But Prohm said the phones could "acclimate the more timid consumer to
the wireless market," replacing calling cards and pay phones.
(C) Copyright 2001, The Salt Lake Tribune
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