The new packaging _ an alternative to the traditional aluminum
can or glass bottle _ is being sold primarily in convenience
Miller Brewing Co., the nation's No. 2 brewer, has been selling
beer in plastic bottles in similar market tests since October.
Dan Hoffman, director of Budweiser marketing for Anheuser-Busch,
said last year's test in New York showed that consumers preferred
plastic bottles at places like beaches and pools, where glass is
``We will determine the long-term recycling viability of the
bottle,'' as part of the Dallas and Phoenix tests, Hoffman said.
The plastic bottles being used by both Anheuser-Busch and Miller
are resealable. Both use a three-layered recyclable plastic that
prevents absorption of oxygen, which would affect freshness.
Miller spokesman Scott Bussen said Wednesday that the plastic
containers were getting a good reception from retailers and
Miller is selling Miller Lite, Miller Genuine Draft and Icehouse
in plastic 16-ounce, 20-ounce and 1-liter bottles. Testing has been
expanded to seven cities, Bussen said.
Bussen said the plastic bottles are no cheaper to make than
glass bottles. Beer has been available in plastic bottles in Europe
and Australia for years.