[GreenYes] Re: Refillable vs. Recyclable Bottles

Subject: [GreenYes] Re: Refillable vs. Recyclable Bottles
From: "Nseldman" <nseldman@no.address>
Date: Wed, 19 Sep 2007 19:10:18 -0400

Title: [GreenYes] Re: Refillable vs. Recyclable Bottles

Thanks for reminding us all of this. Neil--------- Original Message
--------
From: Mario Laquerre <m.laquerre@no.address>
To: Nseldman <nseldman@no.address>, David Biddle <Dbiddle@no.address>, GreenYes
group <noreply@no.address>, GreenYes digest subscribers
<GreenYes@no.address>
Subject: RE: [GreenYes] Re: Refillable vs. Recyclable Bottles
Date: 19/09/07 11:04

> Hi
>
> You could use data from Canadian brewers.
>
>
> National Brewers in Canada maintain over 90% of the Canadian market share
for beer sales. Approximately 70% of Canadian beer is sold in bottles, 20%
in cans and 10% as draught. In every Canadian province, the beer industry
manages the return, reuse and recycling of their bottles, cans and other
beer related packaging. Programs differ from province to province; in all
cases, however, deposit return systems exist, in which the beer industry
manages the packaging recovery, refilling, and recycling. The dates of
implementing deposit-return systems vary in each jurisdiction, but most have
been in place for 2 - 3 decades.
>
> Collection methods vary from province to province. For example, in
Ontario, Brewers take-back empty containers at The Beer Store, at which
point they are sorted and sent for washing and refilling. Recyclable
containers are collected at distribution centres by a contracted
hauler/processor, and sent to be recycled. In Québec, Brewers collect empty
containers from retailers upon the deliver of new beer. These are then
back-hauled to distribution centres, at which point, the bottles and cans
are sent for recycling and refilling. In Alberta, Brewers collect empty
containers from bottle depots and a few retailers.
>
> Returnable and reusable bottles make up almost 70% of all beer packaging.
Given the fact that bottles can be used up to 15 or 20 times, waste is
significantly reduced. Once the refillable bottles are not reusable, they
are crushed and sent to glass makers for use in the manufacture of new
bottles; Aluminium cans, which make up about 19% of national beer sales, are
crushed and recycled into new cans or aluminium products; Draught beer,
which accounts for over 11% of sales, is sold in reusable kegs, which last
for 15 to 20 years, after which point they are crushed and recycled;
cardboard beer cartons are compressed, baled and sold to paper manufacturers
for recycling; and bottle caps are recycled into new steel products.
>
> All recovery rates for provinces and territories are consistently high
according to the Brewers Association of Canada 2004 Annual Statistical
Bulletin. In Ontario, the 2004 estimate by the brewing industry included a
diversion of 550,000 tonnes of beer packaging and a savings to
municipalities more than $60 million annually in landfill and Blue Box
recycling costs. For Ontario the system-wide recovery and re-use rate is
97% for the standard refillable bottle and 95% recycling rate for boxboard
and corrugated packaging - making the beer industry the largest single
contributor to waste diversion in Ontario. Source :
http://www.ec.gc.ca/epr/default.asp?lang=En&n=0972CF07-1
>
>
> So drink more beer than Coke!...
>
> Mario Laquerre
> Coordonnateur ICI
> RECYC-QUÉBEC
>
>
>
>
> -----Message d'origine-----
> De : GreenYes@no.address [mailto:GreenYes@no.address] De la
part de Nseldman
> Envoyé : mercredi 19 septembre 2007 18:49
> À : David Biddle; Neil Seldman; GreenYes group; GreenYes digest
subscribers
> Objet : [GreenYes] Re: Refillable vs. Recyclable Bottles
>
>
> -David, I am for anyone who is independent doing the study. I volunteer to
> help raise $$ for it.
>
> Re ---recreating the cleaning infratsructure. This is an industry
> responsibility. After all they dismantled the system so they could make
more
> money for 50 years.
>
> We just have to make it the law.
>
> Neil-------- Original Message --------
> From: David Biddle <Dbiddle@no.address>
> To: Neil Seldman <nseldman@no.address>, GreenYes group
> <noreply@no.address>, GreenYes digest subscribers
> <GreenYes@no.address>
> Subject: Re: Refillable vs. Recyclable Bottles
> Date: 19/09/07 08:19
>
> >
> >
> > Re: Refillable vs. Recyclable Bottles
> >
> >
> > I agree with your points Neil. I recall hearing about and maybe even
> reading the study you were talking about. I&#8217;d like to see a
study on
> refillables redone now though.. The infrastructure of the bottlers has
> changed so much towards one-ways. Not sure it would yield the same
results.
> No question that jobs, economic development, energy savings, etc. have to
be
> added into the equation.
> >
> > I can&#8217;t go so far as to say Coke is
&#8220;greenwashing&#8221; yet.
> What remains to be seen is whether they make their investment or not. You
> still create jobs, economic development, and save energy through
recycling.
> As far as single-use water bottles are concerned, of course, tap water in
a
> thermos or water bottle is far less costly and less energy intensive as
> well. And for that matter, a good cup of coffee or tea brewed in the
kitchen
> beats a Coke any day. I already buy my beer from Yuengling in refillable
> returnables. My beer distributor says the bottles have a 4-5 time reuse
> value before they&#8217;re too chinked up to sell.
> >
> > Should we see if we can get the folks at Yale to do the study? Maybe
Jerry
> Powell should get on the stick with this one. There&#8217;s no
question that
> the soft drink and bottled water industry needs to be pushed on this hard!
> >
> > db
> > --
> > David Biddle, Executive Director
> > &lt;http://www.blueolives.blogspot.com>
> > Greater Philadelphia Commercial Recycling Council
> > P.O. Box 4037
> > Philadelphia, PA 19118
> >
> > 215-247-3090 (desk)
> > 215-432-8225 (cell)
> >
> > &lt;http://www.gpcrc.com>
> >
> > Read In Business magazine to learn about sustainable
> > businesses in communities across North America!
> > Go to: &lt;http://www.jgpress..com/inbusine.htm>
> >
> > on 9/19/07 11:40 AM, Nseldman at nseldman@no.address wrote:
> >
> >
> > -HI David, I hear what you are saying. But isn't this
greenwashing--making
> a
> > show of some consciousness about the environment but masking the
> > unsustainable nature of your product and package?
> >
> >
> > With regard to refillables---In the l970's &nbsp;&nbsp;EPA
did a study
> showing that
> > refilling is somehting like 200 X more energy efficient than
recycling.
> >
> > Brenda Platt has pointed out to me that this study is out of date as
> > one-ways are now less material intensive.
> >
> > Obviously a new study is needed. But I will bet a nickel that
refillables
> > still beat recycling by a wide margin.
> >
> > Also, shipping of refillable glass bottles does take more energy, but
> > refillables only need travel around the city to a cleaning plant,
whereas
> > recyclables go around the world.
> >
> > Finally, if a process is more energy intensive but builds community
andl
> > ocal jobs, such as refillables, reusable diapers, etc., isn't that a
> > consideration?
> >
> > If we had a clean environment and an economy run by 4 corporations
with
> > vulnerable local economies---is this what we are working toward?
> >
> > We need environment and community.
> >
> > On the issue of env organizations and refillables---as Alan says this
is
> > lamentable. But in this case it is not a large national/grass roots
split.
> I
> > know of no grass roots group that has come out for refillables. They
seem
> to
> > be in thrawl of the crying Indian still.
> >
> > Neil
> >
> > -------- Original Message --------
> > From: David Biddle &lt;Dbiddle@no.address&gt;
> > To: Neil Seldman &lt;nseldman@no.address&gt;, GreenYes group
> > &lt;noreply@no.address&gt;, GreenYes digest subscribers
> > &lt;GreenYes@no.address&gt;
> > Subject: Re: [GreenYes] Re: 11 new messages in 4 topics - digest
> > Date: 18/09/07 22:45
> >
> > &gt;
> > &gt;
> > &gt; Re: [GreenYes] Re: 11 new messages in 4 topics - digest
> > &gt;
> > &gt;
> > &gt; I&amp;#8217;d say you are right to a point, Neil.
However, I would
> phrase it
> > differently: not &amp;#8220;so what;&amp;#8221; rather,
> &amp;#8220;it&amp;#8217;s a start,
> > but they&amp;#8217;ve got a lot more to do if they want to
minimize their
> > impacts.&amp;#8221; Personally, I&amp;#8217;m wondering
whether they can
> pull off
> > this feat. They&amp;#8217;ve made noises like this before back in
the
> &amp;#8216;90s
> > &amp;nbsp;and then didn&amp;#8217;t follow through. The
market situation
> itself
> > could become highly volatile if they&amp;#8217;re all of a sudden
trying
> to
> > source all that PET and competing with China. That&amp;#8217;s a
good
> thing, of
> > course, but it could make their project tough to sustain.
> > &gt;
> > &gt; Refillables for PET would be quite a feat in and of itself,
by the
> way..
> > Moving that much plastic without being able to bail or crush or shred
> would
> > be awfully costly. Glass would be worse. Remember the scale
> we&amp;#8217;re
> > talking about.
> > &gt;
> > &gt; Finally, I surmise this move is a direct policy decision
made to head
> off
> > a national and/or state by state move to create a deposit system for
PET
> > containers. That seems to me to be the issue. Personally, I am deeply
> > dismayed that recycling advocates and coordinators have not gotten
behind
> > such a move. Forcing government to pay for recycling and disposal is
> > UnAmerican and anti-free market. I guarantee you if the pressure for
> deposit
> > laws is not maintained, Coke will gently let this move go and it will
be
> > 1994 all over again.
> > &gt;
> > &gt; Sincerely,
> > &gt;
> > &gt; David
> > &gt;
> > &gt; --
> > &gt; David Biddle, Executive Director
> > &gt; &amp;lt;http://www.blueolives.blogspot.com&gt;
> > &gt; Greater Philadelphia Commercial Recycling Council
> > &gt; P.O. Box 4037
> > &gt; Philadelphia, PA 19118
> > &gt;
> > &gt; 215-247-3090 (desk)
> > &gt; 215-432-8225 (cell)
> > &gt;
> > &gt; &amp;lt;http://www.gpcrc.com&gt;
> > &gt;
> > &gt; Read In Business magazine to learn about sustainable
> > &gt; businesses in communities across North America!
> > &gt; Go to:
&amp;lt;http://www.jgpress..com/inbusine.htm&gt;
> > &gt;
> > &gt; on 9/19/07 1:41 AM, Nseldman at nseldman@no.address wrote:
> > &gt;
> > &gt;
> > &gt; -coca cola's announced policy is a bit disingenuous. Sort of
like
> Ford
> > &gt; puttingon an environmental roof on its plants but refusing
to
> redesign its
> > &gt; car to get more mileage per gallon.
> > &gt;
> > &gt; If coca cola uses recycled bottles, so what? Refillables are
the zero
> > waste
> > &gt; solution, and their water policy is horrible.
> > &gt;
> > &gt; I do not know of one environmental group that has called for
> refillables,
> > &gt; nor has comeout against the water policy in poor countries.
Please
> tell me
> > &gt; if i am wrong.
> > &gt;
> > &gt; Neil
> > &gt;
> > &gt; Neil-------- Original Message --------
> > &gt; From: GreenYes group
&amp;lt;noreply@no.address&amp;gt;
> > &gt; To: GreenYes digest subscribers
> &amp;lt;GreenYes@no.address&amp;gt;
> > &gt; Subject: 11 new messages in 4 topics - digest
> > &gt; Date: 18/09/07 12:54
> > &gt;
> > &gt; &amp;gt; &amp;nbsp;
> > &gt; &amp;gt; GreenYes
> > &gt; &amp;gt; http://groups.google.com/group/GreenYes?hl=en
> > &gt; &amp;gt;
> > &gt; &amp;gt; GreenYes@no.address
> > &gt; &amp;gt;
> > &gt; &amp;gt; Today's topics:
> > &gt; &amp;gt;
> > &gt; &amp;gt; * Environmental awareness - 5 messages, 4
authors
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > &gt; &amp;gt; * Fwd: [zwiaplan] The latest on zero waste from
NRC - 4
> messages, 2
> > &gt; authors
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > &gt; &amp;gt; * Article on Zero Waste in CA, from Sri Lanka
newspaper
> covering trip
> > of
> > &gt; Jaime
> > &gt; &amp;gt; Lozano from City of Los Angeles - 1 messages, 1
author
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/ef655e12fcd640ff?hl=en
> > &gt; &amp;gt; * FW: The latest on zero waste from NRC - 1
messages, 1
> author
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/56657442f51dd4a8?hl=en
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt;
> >
>
==============================================================================
> > &gt; &amp;gt; TOPIC: Environmental awareness
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > &gt; &amp;gt;
> > &gt;
> >
>
==============================================================================
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 1 of 5 ==
> > &gt; &amp;gt; Date: Mon, Sep 17 2007 1:31 pm
> > &gt; &amp;gt; From: David Biddle &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Amy-
> > &gt; &amp;gt;
> > &gt; &amp;gt; Check out this Joel Makower blog entry that I
received
> today:
> > &gt; &amp;gt;
> http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > He
> > &gt; &amp;gt; makes reference to the Green Gauge reports. You
might want
> to follow
> > the
> > &gt; &amp;gt; links in the article.
> > &gt; &amp;gt;
> > &gt; &amp;gt; The book
&amp;#8220;Breakthrough&amp;#8221; by Michael
> Shellenberger and Ted
> > Nordhaus, the
> > &gt; &amp;gt; authors of infamous essay &amp;#8220;The
Death of
> > Environmentalism,&amp;#8221; feel the same
> > &gt; &amp;gt; thing Makower does, i.e., that opinion surveys
about
> environmental
> > &gt; awareness
> > &gt; &amp;gt; are rather specious. There&amp;#8217;s a
lot of evidence for
> this and
> > S&amp;amp;amp;N
> > &gt; provide some
> > &gt; &amp;gt; in their book. People say they are concerned
about the
> environment
> > when
> > &gt; you
> > &gt; &amp;gt; ask them, but at the same time more generally
when asked
> what the top
> > 10
> > &gt; &amp;gt; issues are that concern them, most folks
don&amp;#8217;t
> even put the
> > environment on
> > &gt; &amp;gt; their list.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Obviously you&amp;#8217;re after very
specific info on
> recycling type
> > awareness, but
> > &gt; &amp;gt; I&amp;#8217;m not sure how much value there
is in it. This
> helps you not
> > at all, I
> > &gt; &amp;gt; know. Sorry.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Db
> > &gt; &amp;gt; --
> > &gt; &amp;gt; David Biddle, Executive Director
> > &gt; &amp;gt;
&amp;amp;lt;http://www.blueolives.blogspot.com&amp;gt;
> > &gt; &amp;gt; Greater Philadelphia Commercial Recycling
Council
> > &gt; &amp;gt; P.O. Box 4037
> > &gt; &amp;gt; Philadelphia, PA 19118
> > &gt; &amp;gt;
> > &gt; &amp;gt; 215-247-3090 (desk)
> > &gt; &amp;gt; 215-432-8225 (cell)
> > &gt; &amp;gt;
> > &gt; &amp;gt;
&amp;amp;lt;http://www..gpcrc.com&amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Read In Business magazine to learn about
sustainable
> > &gt; &amp;gt; businesses in communities across North America!
> > &gt; &amp;gt; Go to:
> &amp;amp;lt;http://www.jgpress.com/inbusine.htm&amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; on 9/8/07 8:39 PM, amy perlmutter at
amy@no.address
> wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; I&amp;#8217;m trying to
find out if there have
> been any surveys
> > done of
> > &gt; environmental
> > &gt; &amp;gt; &amp;amp;gt; awareness, or indicators of
it, in the US,
> broken down by
> > state or
> > &gt; region.
> > &gt; &amp;gt; &amp;amp;gt; Recycling rates may be one
indicator of
> awareness, purchase
> > of
> > &gt; EPP&amp;#8217;s,...
> > &gt; &amp;gt; &amp;amp;gt; Anyone have any ideas or
places they can steer
> me to?
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Thanks.
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 2 of 5 ==
> > &gt; &amp;gt; Date: Mon, Sep 17 2007 1:39 pm
> > &gt; &amp;gt; From: amy perlmutter &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Thanks, David. &amp;nbsp;Actually, what I
am looking for are
> some
> > statistics to
> > &gt; back
> > &gt; &amp;gt; up what businesses leaders have told me in some
focus groups
> I have
> > been
> > &gt; &amp;gt; running on clean tech: that one of the draws of
doing
> business in Ma
> > is
> > &gt; &amp;gt; heightened awareness and understanding of
environmental
> issues.
> > It&amp;#8217;s
> > &gt; &amp;gt; interesting how many business people have said
that.
> &amp;nbsp;So I was
> > thinking
> > &gt; that
> > &gt; &amp;gt; could perhaps be illustrated through
documenting behavior
> (Ma
> > recycling
> > &gt; rate
> > &gt; &amp;gt; compared to other states- not sure what else I
can find to
> illustrate
> > &gt; &amp;gt; behavior), or some sort of survey about
environmental
> attitudes or
> > &gt; awareness
> > &gt; &amp;gt; that might compare states or regions.
> &amp;nbsp;&amp;nbsp;I&amp;#8217;ll look at
> > the mackower piece.
> > &gt; I
> > &gt; &amp;gt; welcome any other suggestions.
&amp;nbsp;I&amp;#8217;m
> looking for something
> > that&amp;#8217;s less than
> > &gt; 5
> > &gt; &amp;gt; years old, preferably relatively recent.
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; On 9/17/07 4:31 PM, &amp;amp;quot;David
Biddle&amp;amp;quot;
> > &amp;amp;lt;Dbiddle@no.address&amp;amp;gt;
> > &gt; wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Amy-
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Check out this Joel Makower
blog entry that I
> received
> > today:
> > &gt; &amp;gt; &amp;amp;gt;
> > http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > &gt; He makes
> > &gt; &amp;gt; &amp;amp;gt; reference to the Green Gauge
reports. You might
> want to
> > follow the
> > &gt; links in
> > &gt; &amp;gt; &amp;amp;gt; the article.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; The book
&amp;#8220;Breakthrough&amp;#8221; by
> Michael Shellenberger
> > and Ted Nordhaus,
> > &gt; the authors
> > &gt; &amp;gt; &amp;amp;gt; of infamous essay
&amp;#8220;The Death of
> > Environmentalism,&amp;#8221; feel the same
> > &gt; thing Makower
> > &gt; &amp;gt; &amp;amp;gt; does, i.e., that opinion
surveys about
> environmental
> > awareness are
> > &gt; rather
> > &gt; &amp;gt; &amp;amp;gt; specious.
There&amp;#8217;s a lot of evidence
> for this and
> > S&amp;amp;amp;N provide some
> > &gt; in their
> > &gt; &amp;gt; &amp;amp;gt; book. People say they are
concerned about the
> environment
> > when you
> > &gt; ask them,
> > &gt; &amp;gt; &amp;amp;gt; but at the same time more
generally when asked
> what the top
> > 10 issues
> > &gt; are that
> > &gt; &amp;gt; &amp;amp;gt; concern them, most folks
don&amp;#8217;t even
> put the
> > environment on their
> > &gt; list.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Obviously you&amp;#8217;re
after very specific
> info on recycling
> > type
> > &gt; awareness, but I&amp;#8217;m
> > &gt; &amp;gt; &amp;amp;gt; not sure how much value there
is in it. This
> helps you not
> > at all, I
> > &gt; know.
> > &gt; &amp;gt; &amp;amp;gt; Sorry.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Db
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 3 of 5 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 2:17 am
> > &gt; &amp;gt; From: David Biddle &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; There must be something you can use at the
GreenBiz.com
> site. Try:
> > &gt; &amp;gt; http://www.greenbiz.com/toolbox/reports.cfm
> > &gt; &amp;gt;
> > &gt; &amp;gt; --
> > &gt; &amp;gt; David Biddle, Executive Director
> > &gt; &amp;gt;
&amp;amp;lt;http://www.blueolives.blogspot.com&amp;gt;
> > &gt; &amp;gt; Greater Philadelphia Commercial Recycling
Council
> > &gt; &amp;gt; P.O. Box 4037
> > &gt; &amp;gt; Philadelphia, PA 19118
> > &gt; &amp;gt;
> > &gt; &amp;gt; 215-247-3090 (desk)
> > &gt; &amp;gt; 215-432-8225 (cell)
> > &gt; &amp;gt;
> > &gt; &amp;gt;
&amp;amp;lt;http://www..gpcrc.com&amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Read In Business magazine to learn about
sustainable
> > &gt; &amp;gt; businesses in communities across North America!
> > &gt; &amp;gt; Go to:
> &amp;amp;lt;http://www.jgpress.com/inbusine.htm&amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; on 9/17/07 4:39 PM, amy perlmutter at
amy@no.address
> wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Thanks, David.
&amp;nbsp;Actually, what I am
> looking for are
> > some statistics
> > &gt; to back up
> > &gt; &amp;gt; &amp;amp;gt; what businesses leaders have
told me in some
> focus groups I
> > have been
> > &gt; running
> > &gt; &amp;gt; &amp;amp;gt; on clean tech: that one of the
draws of doing
> business in Ma
> > is
> > &gt; heightened
> > &gt; &amp;gt; &amp;amp;gt; awareness and understanding of
environmental
> issues.
> > It&amp;#8217;s interesting
> > &gt; how many
> > &gt; &amp;gt; &amp;amp;gt; business people have said
that. &amp;nbsp;So I
> was thinking that
> > could perhaps
> > &gt; be
> > &gt; &amp;gt; &amp;amp;gt; illustrated through
documenting behavior (Ma
> recycling rate
> > compared
> > &gt; to other
> > &gt; &amp;gt; &amp;amp;gt; states- not sure what else I
can find to
> illustrate
> > behavior), or
> > &gt; some sort of
> > &gt; &amp;gt; &amp;amp;gt; survey about environmental
attitudes or
> awareness that might
> > compare
> > &gt; states or
> > &gt; &amp;gt; &amp;amp;gt; regions.
&amp;nbsp;&amp;nbsp;I&amp;#8217;ll
> look at the mackower piece.
> > &amp;nbsp;I welcome any other
> > &gt; suggestions.
> > &gt; &amp;gt; &amp;amp;gt; I&amp;#8217;m looking for
something
> that&amp;#8217;s less than 5
> > years old, preferably
> > &gt; relatively
> > &gt; &amp;gt; &amp;amp;gt; recent. &amp;nbsp;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; On 9/17/07 4:31 PM,
&amp;amp;quot;David
> Biddle&amp;amp;quot;
> > &gt; &amp;amp;lt;Dbiddle@no.address&amp;amp;gt; wrote:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; Amy-
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; Check out this
Joel Makower blog
> entry that I
> > received today:
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt;
http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> He
> > &gt; makes
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; reference to
the Green Gauge
> reports.. You might want
> > to follow
> > &gt; the links in
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; the article.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; The book
> &amp;#8220;Breakthrough&amp;#8221; by Michael
> > Shellenberger and Ted
> > &gt; Nordhaus, the
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; authors of
infamous essay
> &amp;#8220;The Death of
> > Environmentalism,&amp;#8221; feel
> > &gt; the same
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; thing Makower
does, i.e., that
> opinion surveys about
> > &gt; environmental awareness
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; are rather
specious.
> There&amp;#8217;s a lot of evidence
> > for this and
> > &gt; S&amp;amp;amp;N provide some
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; in their book.
People say they are
> concerned about
> > the
> > &gt; environment when you
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; ask them, but
at the same time more
> generally when
> > asked what the
> > &gt; top 10
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; issues are
that concern them, most
> folks don&amp;#8217;t
> > even put the
> > &gt; environment on
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; their list.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; Obviously
you&amp;#8217;re after
> very specific info on
> > recycling type
> > &gt; awareness, but
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
I&amp;#8217;m not sure how much
> value there is in it.
> > This helps you not at
> > &gt; all, I
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; know. Sorry.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; Db
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 4 of 5 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 5:21 am
> > &gt; &amp;gt; From: &amp;amp;quot;Kim
Leslie&amp;amp;quot; &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Of course there's also the survey of the states
we do which
> provides
> > &gt; &amp;gt; recycling rates. We last conducted it in 2005
so the numbers
> would be
> > &gt; &amp;gt; for 2004 if I remember right. We will be
working on the next
> survey
> > &gt; &amp;gt; which would give you 2006 (maybe 2007) numbers.
> > &gt; &amp;gt;
> > &gt; &amp;gt; That may be helpful.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Kim Leslie
> > &gt; &amp;gt; Raymond Communications
> > &gt; &amp;gt; 301-518-0215
> > &gt; &amp;gt;
> > &gt; &amp;gt; On 9/18/07, David Biddle
> &amp;amp;lt;Dbiddle@no.address&amp;amp;gt; wrote:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;There must be
something you can use
> at the
> > GreenBiz.com site. Try:
> > &gt; &amp;gt; &amp;amp;gt;
http://www.greenbiz.com/toolbox/reports.cfm
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;--
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;David Biddle,
Executive Director
> > &gt; &amp;gt; &amp;amp;gt;
>
&amp;nbsp;&amp;amp;lt;http://www.blueolives.blogspot.com&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Greater
Philadelphia Commercial
> Recycling Council
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;P.O. Box 4037
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Philadelphia, PA
19118
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;215-247-3090
(desk)
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;215-432-8225
(cell)
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> &amp;nbsp;&amp;amp;lt;http://www.gpcrc.com&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Read In Business
magazine to learn
> about sustainable
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;businesses in
communities across
> North America!
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Go to:
> > &amp;amp;lt;http://www.jgpress.com/inbusine.htm&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;on 9/17/07 4:39
PM, amy perlmutter at
> > amy@no.address wrote:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Thanks, David.
&amp;nbsp;Actually, what I am
> looking for are
> > some statistics
> > &gt; to back
> > &gt; &amp;gt; &amp;amp;gt; up what businesses leaders
have told me in some
> focus groups
> > I have
> > &gt; been
> > &gt; &amp;gt; &amp;amp;gt; running on clean tech: that
one of the draws of
> doing
> > business in Ma
> > &gt; is
> > &gt; &amp;gt; &amp;amp;gt; heightened awareness and
understanding of
> environmental
> > issues. It's
> > &gt; &amp;gt; &amp;amp;gt; interesting how many business
people have said
> that.
> > &amp;nbsp;So I was
> > &gt; thinking that
> > &gt; &amp;gt; &amp;amp;gt; could perhaps be illustrated
through
> documenting behavior
> > (Ma
> > &gt; recycling rate
> > &gt; &amp;gt; &amp;amp;gt; compared to other states- not
sure what else I
> can find to
> > illustrate
> > &gt; &amp;gt; &amp;amp;gt; behavior), or some sort of
survey about
> environmental
> > attitudes or
> > &gt; awareness
> > &gt; &amp;gt; &amp;amp;gt; that might compare states or
regions.
> &amp;nbsp;&amp;nbsp;I'll look
> > at the mackower
> > &gt; piece. &amp;nbsp;I
> > &gt; &amp;gt; &amp;amp;gt; welcome any other suggestions.
&amp;nbsp;I'm
> looking for
> > something that's less
> > &gt; than 5
> > &gt; &amp;gt; &amp;amp;gt; years old, preferably
relatively recent.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;On 9/17/07 4:31
PM,
> &amp;amp;quot;David Biddle&amp;amp;quot;
> > &gt; &amp;amp;lt;Dbiddle@no.address&amp;amp;gt; wrote:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; Amy-
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Check out this
Joel Makower blog
> entry that I received
> > today:
> > &gt; &amp;gt; &amp;amp;gt;
> > http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > &gt; &amp;gt; &amp;amp;gt; He makes reference to the
Green Gauge reports.
> You might
> > want to
> > &gt; follow the
> > &gt; &amp;gt; &amp;amp;gt; links in the article.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;The book
> &amp;amp;quot;Breakthrough&amp;amp;quot; by Michael
> > Shellenberger and Ted
> > &gt; Nordhaus, the
> > &gt; &amp;gt; &amp;amp;gt; authors of infamous essay
&amp;amp;quot;The
> Death of
> > Environmentalism,&amp;amp;quot;
> > &gt; feel the same
> > &gt; &amp;gt; &amp;amp;gt; thing Makower does, i.e., that
opinion surveys
> about
> > environmental
> > &gt; awareness
> > &gt; &amp;gt; &amp;amp;gt; are rather specious. There's a
lot of evidence
> for this and
> > S&amp;amp;amp;N
> > &gt; provide some
> > &gt; &amp;gt; &amp;amp;gt; in their book. People say they
are concerned
> about the
> > environment
> > &gt; when you
> > &gt; &amp;gt; &amp;amp;gt; ask them, but at the same time
more generally
> when asked
> > what the top
> > &gt; 10
> > &gt; &amp;gt; &amp;amp;gt; issues are that concern them,
most folks don't
> even put the
> > &gt; environment on
> > &gt; &amp;gt; &amp;amp;gt; their list.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Obviously you're
after very specific
> info on recycling
> > type
> > &gt; awareness, but
> > &gt; &amp;gt; &amp;amp;gt; I'm not sure how much value
there is in it.
> This helps you
> > not at
> > &gt; all, I
> > &gt; &amp;gt; &amp;amp;gt; know. Sorry.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;Db
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 5 of 5 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 7:34 am
> > &gt; &amp;gt; From: Alan Muller &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; At 04:31 PM 9/17/2007 -0400, David Biddle
wrote:
> > &gt; &amp;gt; &amp;amp;gt;Amy-
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Check out this Joel Makower
blog entry that I
> received today:
> >
> > &gt; &amp;gt;
> > &gt;
> >
>
&amp;amp;gt;&amp;amp;lt;http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html&amp;gt;http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > &gt;
> > &gt; &amp;gt; &amp;amp;gt;He makes reference to the Green
Gauge reports.
> You might want
> > to
> > &gt; &amp;gt; &amp;amp;gt;follow the links in the
article.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;The book
> &amp;amp;quot;Breakthrough&amp;amp;quot; by Michael
> > Shellenberger and Ted
> > &gt; Nordhaus,
> > &gt; &amp;gt; &amp;amp;gt;the authors of infamous essay
&amp;amp;quot;The
> Death of
> > &gt; Environmentalism,&amp;amp;quot; feel
> > &gt; &amp;gt; &amp;amp;gt;the same thing Makower does,
i.e., that opinion
> surveys about
> >
> > &gt; &amp;gt; &amp;amp;gt;environmental awareness are
rather specious.
> There's a lot of
> >
> > &gt; &amp;gt; &amp;amp;gt;evidence for this and
S&amp;amp;amp;N provide
> some in their book.
> > People say
> > &gt; &amp;gt; &amp;amp;gt;they are concerned about the
environment when
> you ask them,
> > but at
> > &gt; &amp;gt; &amp;amp;gt;the same time more generally
when asked what the
> top 10
> > issues are
> > &gt; &amp;gt; &amp;amp;gt;that concern them, most folks
don't even put the
> environment
> > on their
> > &gt; list.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Yep, I agree. &amp;nbsp;And elected
officials, with few
> exceptions, are
> > the
> > &gt; &amp;gt; same. &amp;nbsp;Part of the problem is that
> > &amp;amp;quot;environment&amp;amp;quot; and
> > &gt; &amp;amp;quot;environmental&amp;amp;quot;
> > &gt; &amp;gt; are terms so broad and vague as to mean little.
> &amp;nbsp;Like
> > &amp;amp;quot;family
> > &gt; &amp;gt; values.&amp;amp;quot; What does it mean ...
???? &amp;nbsp;I
> also think a big
> > part is the
> > &gt; &amp;gt; disarray of the US environmental movement, if
there still is
> one.
> > &amp;nbsp;It
> > &gt; &amp;gt; seems tied up in turf-defence, competition, and
> grant-grubbing.
> > &amp;nbsp;Is
> > &gt; &amp;gt; any real intellectual leadership coming from
it, on, say,
> global
> > &gt; &amp;gt; warming or resource management?
> > &gt; &amp;gt;
> > &gt; &amp;gt; Clearly the business community, bogus as most
of the
> > &amp;amp;quot;green&amp;amp;quot;
> > &gt; &amp;gt; propaganda is, is shifting ground more quickly
and more
> effectively
> > than
> > &gt; NGO's.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Alan
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Obviously you're after very
specific info on
> recycling type
> > &gt; &amp;gt; &amp;amp;gt;awareness, but I'm not sure how
much value there
> is in it.
> > This
> > &gt; &amp;gt; &amp;amp;gt;helps you not at all, I know.
Sorry.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Db
> > &gt; &amp;gt; &amp;amp;gt;--
> > &gt; &amp;gt; &amp;amp;gt;David Biddle, Executive
Director
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.blueolives.blogspot.com&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Greater Philadelphia Commercial
Recycling
> Council
> > &gt; &amp;gt; &amp;amp;gt;P.O. Box 4037
> > &gt; &amp;gt; &amp;amp;gt;Philadelphia, PA 19118
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;215-247-3090 (desk)
> > &gt; &amp;gt; &amp;amp;gt;215-432-8225 (cell)
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;lt;&amp;amp;lt;http://www.gpcrc.com&amp;gt;http://www.gpcrc..com&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Read In Business magazine to
learn about
> sustainable
> > &gt; &amp;gt; &amp;amp;gt;businesses in communities
across North America!
> > &gt; &amp;gt; &amp;amp;gt;Go to:
> &amp;amp;lt;http://www.jgpress.com/inbusine.htm&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;on 9/8/07 8:39 PM, amy
perlmutter at
> amy@no.address
> > wrote:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;I'm trying to find out if there
have been any
> surveys done of
> >
> > &gt; &amp;gt; &amp;amp;gt;environmental awareness, or
indicators of it, in
> the US,
> > broken down
> > &gt; &amp;gt; &amp;amp;gt;by state or region.
&amp;nbsp;Recycling rates
> may be one
> > indicator of
> > &gt; &amp;gt; &amp;amp;gt;awareness, purchase of
EPP's,...
> &amp;nbsp;Anyone have any ideas
> > or places
> > &gt; &amp;gt; &amp;amp;gt;they can steer me to?
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Thanks.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt;
> >
>
==============================================================================
> > &gt; &amp;gt; TOPIC: Fwd: [zwiaplan] The latest on zero waste
from NRC
> > &gt; &amp;gt;
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > &gt; &amp;gt;
> > &gt;
> >
>
==============================================================================
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 1 of 4 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 4:27 am
> > &gt; &amp;gt; From: Gary Liss &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Apologies for Cross-Postings - Please share
with interested
> > colleagues..
> > &gt; &amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;From:
&amp;amp;quot;Mal&amp;amp;quot;
> > &amp;amp;lt;mal.williams@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;To:
> &amp;amp;lt;zwiaplan@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Cc: &amp;amp;quot;Russell
Owens&amp;amp;quot;
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;russell.owens@no.address&amp;amp;gt;,
> > &gt;
&amp;amp;lt;colink@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Subject: [zwiaplan] Emailing:
Marc Gunther
> &amp;amp;gt; The
> > latest on zero
> > &gt; waste.htm
> > &gt; &amp;gt; &amp;amp;gt;Date: Tue, 18 Sep 2007 10:40:07
+0100
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Hey - you can drink Coke again
guys - it says so
>
> > &gt; &amp;gt; &amp;amp;gt;here Coke have adopted a Zero
Waste aim.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Mal
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;----------
> > &gt; &amp;gt; &amp;amp;gt;Wed 5 Sep 2007
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?p=253&amp;gt;The
> latest
> > on zero waste
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Zero waste is one of the most
exciting ideas to
> > &gt; &amp;gt; &amp;amp;gt;emerge from the environmental
movement, and it
> > &gt; &amp;gt; &amp;amp;gt;won a powerful new supporter
yesterday in the
> > &gt; &amp;gt; &amp;amp;gt;Coca-Cola Co., which set a
long-term goal of
> > &gt; &amp;gt; &amp;amp;gt;having every bottle it sells in
the U.S.
> > &gt; &amp;gt; &amp;amp;gt;recycled or reused. In another
bit of welcome
> > &gt; &amp;gt; &amp;amp;gt;news for the zero-waste
movement, a new report
> > &gt; &amp;gt; &amp;amp;gt;from NGO's Forest Ethics and
the Dogwood
> > &gt; &amp;gt; &amp;amp;gt;Alliance gives high marks to
office supply
> > &gt; &amp;gt; &amp;amp;gt;stores Staples and FedExKinkos
for using more
> post-consumer
> > recycled
> > &gt; content.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Zero waste means what it
says-that we can strive
>
> > &gt; &amp;gt; &amp;amp;gt;for a world where nothing is
thrown away, where
> > &gt; &amp;gt; &amp;amp;gt;anything that's no longer
needed becomes
> > &gt; &amp;gt; &amp;amp;gt;feedstock for new stuff. It's
not merely about
> > &gt; &amp;gt; &amp;amp;gt;reducing waste; it's about
eliminating the very
> > &gt; &amp;gt; &amp;amp;gt;idea of waste. We called it
> > &gt; &amp;gt;
> > &gt;
> >
>
&amp;amp;gt;&amp;amp;lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm&amp;gt;The
> > &gt;
> > &gt; &amp;gt; &amp;amp;gt;End of Garbage last spring in
FORTUNE.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;At a news conference in
Washington, Coca-Cola
> > &gt; &amp;gt; &amp;amp;gt;announced that it will help
build the world's
> > &gt; &amp;gt; &amp;amp;gt;largest plastic
bottle-to-bottle recycling plant
>
> > &gt; &amp;gt; &amp;amp;gt;in Spartanburg, N.C., at a cost
of about $45
> > &gt; &amp;gt; &amp;amp;gt;million, in conjunction with a
big private firm
> > &gt; &amp;gt; &amp;amp;gt;called United Resource Recovery
Corp. The plant
> > &gt; &amp;gt; &amp;amp;gt;will open next year; it will
produce about 100
> > &gt; &amp;gt; &amp;amp;gt;million pounds of food-grade
recycled PET for
> > &gt; &amp;gt; &amp;amp;gt;reuse each year, the equivalent
of making nearly
>
> > &gt; &amp;gt; &amp;amp;gt;two billion 20-ounce Coke
bottles. The company
> > &gt; &amp;gt; &amp;amp;gt;said it will open regional
recycling centers as
> well.
> > &gt; &amp;gt; &amp;amp;gt;Coke's plastic bottles
currently contain about
> > &gt; &amp;gt; &amp;amp;gt;10% recycled PET. The company
has a goal of 30%
> > &gt; &amp;gt; &amp;amp;gt;by 2010. It didn't set a target
date for its
> > &gt; &amp;gt; &amp;amp;gt;100% goal-but merely promising
to move in that
> > &gt; &amp;gt; &amp;amp;gt;direction means the company can
and will be held
> accountable.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;quot;Coca Cola has
staked a clear
> leadership
> > &gt; &amp;gt; &amp;amp;gt;position in its approach to
sustainable
> > &gt; &amp;gt; &amp;amp;gt;packaging,&amp;amp;quot;
said Kate Krebs,
> executive director
> > &gt; &amp;gt; &amp;amp;gt;of the National Recycling
Coalition.
> &amp;amp;quot;I hope other
> > industries
> > &gt; will follow.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Coca Cola is also expanding its
investment in
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.recyclebank.com/&amp;gt;Recycle
Bank,
> a
> > &gt; &amp;gt; &amp;amp;gt;for-profit company that aims to
drive up
> > &gt; &amp;gt; &amp;amp;gt;recycling rates by, in effect,
paying people to
> > &gt; &amp;gt; &amp;amp;gt;put more stuff in their recycle
bins. Recycle
> > &gt; &amp;gt; &amp;amp;gt;Bank's curbside recycling
programs in
> > &gt; &amp;gt; &amp;amp;gt;Philadelphia, New Jersey and
Delaware have
> > &gt; &amp;gt; &amp;amp;gt;driven up recycling rates
substantially. Are you
>
> > &gt; &amp;gt; &amp;amp;gt;surprised? if you reward people
for recycling,
> > &gt; &amp;gt; &amp;amp;gt;with discount coupons that can
be used at
> > &gt; &amp;gt; &amp;amp;gt;Starbucks or Whole Foods,
they'll respond.
> > &gt; &amp;gt; &amp;amp;gt;Recycle Bank plans a national
rollout by 2009.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Recycling, as you probably
know, saves energy,
> > &gt; &amp;gt; &amp;amp;gt;raw materials and curbs
greenhouse gas
> > &gt; &amp;gt; &amp;amp;gt;emissions. But for the
economics of recycling to
>
> > &gt; &amp;gt; &amp;amp;gt;work, we need to drive up both
the inputs (more
> > &gt; &amp;gt; &amp;amp;gt;stuff in the recycle bin, less
in the trash) and
>
> > &gt; &amp;gt; &amp;amp;gt;the demand for products made
with recycled
> content.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;That's where the office stores
come in. They
> > &gt; &amp;gt; &amp;amp;gt;more they promise to stock,
promote and sell
> > &gt; &amp;gt; &amp;amp;gt;recycled paper, the more demand
that creates; of
>
> > &gt; &amp;gt; &amp;amp;gt;course, the demand will only be
sustained if
> > &gt; &amp;gt; &amp;amp;gt;organizations and individuals
buy more recycled
> paper.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;That seems to be happening.
Forest Ethics and
> > &gt; &amp;gt; &amp;amp;gt;Dogwood Alliance, in their
&amp;amp;quot;report
> card&amp;amp;quot; on
> > the
> > &gt; &amp;gt; &amp;amp;gt;paper practices of the office
supply sector, say
>
> > &gt; &amp;gt; &amp;amp;gt;that recycled pulp mills
enjoyed record-high
> > &gt; &amp;gt; &amp;amp;gt;demand in 2005. They give an A
grade to Staples,
>
> > &gt; &amp;gt; &amp;amp;gt;which has achieved a 30%
average of
> > &gt; &amp;gt; &amp;amp;gt;post-consumer recycled content
when all product
> > &gt; &amp;gt; &amp;amp;gt;tonnage is included, and says
it wants to get to
>
> > &gt; &amp;gt; &amp;amp;gt;50%. FedExKinkos also
&amp;amp;quot;meets or
> exceeds
> > &gt; &amp;gt; &amp;amp;gt;ambitious
goals&amp;amp;quot; for post-recycled
> content and
> > &gt; &amp;gt; &amp;amp;gt;gets a B+ grade. Office Max and
Corporate
> > &gt; &amp;gt; &amp;amp;gt;Express are the industry
laggards, in recycling
> > &gt; &amp;gt; &amp;amp;gt;as well as other environmental
metrics.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;This kind of progress is driven
by activism, and
>
> > &gt; &amp;gt; &amp;amp;gt;by the willingness of big
companies to listen,
> > &gt; &amp;gt; &amp;amp;gt;engage and reform. You can
learn more by reading
>
> > &gt; &amp;gt; &amp;amp;gt;the Forest Ethics and Dogwood
Alliance
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;lt;http://www.forestethics.org/article.php?id=1899&amp;gt;press
> >
> > &gt; &amp;gt; &amp;amp;gt;release or downloading their
full report. Coke's
>
> > &gt; &amp;gt; &amp;amp;gt;announcement can be found
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1&amp;gt;here.
> >
> > &gt; &amp;gt; &amp;amp;gt;I'll have more to say about the
zero-waste
> > &gt; &amp;gt; &amp;amp;gt;movement in a couple of weeks
from the National
> > &gt; &amp;gt; &amp;amp;gt;Recycling Coalition's annual
convention in
> Denver..
> > &gt; &amp;gt; &amp;amp;gt;Posted by Marc under
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=1&amp;gt;Sustainability
>
> > &gt; &amp;gt; &amp;amp;gt; &amp;nbsp;,
> &amp;amp;lt;http://www.marcgunther.com/?cat=7&amp;gt;CSR
> > ,
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=8&amp;gt;Energy
> ,
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=9&amp;gt;Environment
> > ,
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=20&amp;gt;NGOs
,
>
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=23&amp;gt;Consumption
> > &gt; &amp;gt; &amp;amp;gt;Comments
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;lt;http://feeds.feedburner.com/MarcGunther&amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Subscribe to Marc's Blog via an
RSS feed at
> Feedburner
> > &gt; &amp;gt;
>
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> Click
> >
> > &gt; &amp;gt; &amp;amp;gt;here for the RSS feed and
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> > &gt; &amp;gt; &amp;amp;gt;updates whenever a new article
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> > 'MarcGunther.com'
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Leave a Reply
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Name (required)
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Mail (will not be published)
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> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Website
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Archived Entry
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* Post Date :
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* Wednesday, Sep
> 5th, 2007 at 9:34 pm
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* Category :
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;*
> > &gt; &amp;gt; &amp;amp;gt;
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=1&amp;gt;Sustainabilit

> > &gt; &amp;gt; &amp;amp;gt; y and
> &amp;amp;lt;http://www.marcgunther.com/?cat=7&amp;gt;CSR
> > &gt; &amp;gt; &amp;amp;gt; and
> &amp;amp;lt;http://www.marcgunther.com/?cat=8&amp;gt;Energy
> > &gt; &amp;gt; &amp;amp;gt; and
> > &gt; &amp;gt; &amp;amp;gt;
>
&amp;amp;lt;http://www.marcgunther.com/?cat=9&amp;gt;Environment
> >
> > &gt; &amp;gt; &amp;amp;gt; and
> &amp;amp;lt;http://www.marcgunther.com/?cat=20&amp;gt;NGOs
> > &gt; &amp;gt; &amp;amp;gt; and
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=23&amp;gt;Consumption
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* Do More :
> > &gt; &amp;gt; &amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* You can leave a
> response, or
> > &gt; &amp;gt; &amp;amp;gt;
> >
>
&amp;amp;lt;http://www.marcgunther.com/wp-trackback.php?p=253&amp;gt;trackback
>
> > &gt; &amp;gt; &amp;amp;gt; from your own site.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;(c)2006 -- by Marc Gunther //
Site built by
> > &gt; &amp;amp;lt;http://www.fatroman.com&amp;gt;Fat
Roman
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Gary Liss &amp;amp;amp; Associates
> > &gt; &amp;gt; 916-652-7850
> > &gt; &amp;gt; Fax: 916-652-0485
> > &gt; &amp;gt; www.garyliss.com &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 2 of 4 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 5:17 am
> > &gt; &amp;gt; From: Gary Liss &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; For more details, see:
> > &gt; &amp;gt; http://www.marcgunther.com/
> > &gt; &amp;gt; and
> > &gt; &amp;gt;
> > &gt; &amp;gt; Coca-Cola Sets Goal to Recycle or Reuse 100
> > &gt; &amp;gt; Percent of Its Plastic Bottles in the U.S.:
Financial News -
> Yahoo!
> > &gt; Finance
> > &gt; &amp;gt;
http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1
> > &gt; &amp;gt;
> > &gt; &amp;gt; At 04:27 AM 9/18/2007, Gary Liss wrote:
> > &gt; &amp;gt; &amp;amp;gt;Apologies for Cross-Postings -
Please share with
> interested
> > &gt; colleagues.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;From:
> &amp;amp;quot;Mal&amp;amp;quot;
> > &amp;amp;lt;mal.williams@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;To:
> &amp;amp;lt;zwiaplan@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Cc:
&amp;amp;quot;Russell
> Owens&amp;amp;quot;
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;russell.owens@no.address&amp;amp;gt;,
> > &gt;
&amp;amp;lt;colink@no.address&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Subject:
[zwiaplan] Emailing: Marc
> Gunther &amp;amp;gt;
> > The latest on zero
> > &gt; waste.htm
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Date: Tue, 18
Sep 2007 10:40:07
> +0100
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Hey - you can
drink Coke again guys
> - it says
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;so here Coke
have adopted a Zero
> Waste aim.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Mal
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;----------
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Wed 5 Sep 2007
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?p=253&amp;gt;The
> > latest on zero waste
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Zero waste is
one of the most
> exciting ideas to
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;emerge from the
environmental
> movement, and it
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;won a powerful
new supporter
> yesterday in the
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Coca-Cola Co.,
which set a long-term
> goal of
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;having every
bottle it sells in the
> U..S.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;recycled or
reused. In another bit
> of welcome
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;news for the
zero-waste movement, a
> new report
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;from NGO's
Forest Ethics and the
> Dogwood
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Alliance gives
high marks to office
> supply
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;stores Staples
and FedExKinkos for
> using more
> > post-consumer
> > &gt; recycled content.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Zero waste
means what it says-that
> we can
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;strive for a
world where nothing is
> thrown
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;away, where
anything that's no
> longer needed
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;becomes
feedstock for new stuff.
> It's not
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;merely about
reducing waste; it's
> about
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;eliminating the
very idea of waste.
> We called
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;it
> > &gt; &amp;gt;
> > &gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm&amp;gt;The
> > &gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;End of Garbage
last spring in
> FORTUNE..
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;At a news
conference in Washington,
> Coca-Cola
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;announced that
it will help build
> the world's
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;largest plastic
bottle-to-bottle
> recycling
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;plant in
Spartanburg, N.C., at a
> cost of about
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;$45 million, in
conjunction with a
> big private
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;firm called
United Resource Recovery
> Corp. The
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;plant will open
next year; it will
> produce
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;about 100
million pounds of
> food-grade recycled
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;PET for reuse
each year, the
> equivalent of
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;making nearly
two billion 20-ounce
> Coke
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;bottles. The
company said it will
> open regional
> > recycling centers
> > &gt; as well.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Coke's plastic
bottles currently
> contain about
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;10% recycled
PET. The company has a
> goal of 30%
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;by 2010. It
didn't set a target date
> for its
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;100% goal-but
merely promising to
> move in that
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;direction means
the company can and
> will be held
> > accountable.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt;
&amp;amp;gt;&amp;amp;gt;&amp;amp;quot;Coca Cola has staked a
> clear leadership
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;position in its
approach to
> sustainable
> > &gt; &amp;gt;
&amp;amp;gt;&amp;amp;gt;packaging,&amp;amp;quot; said Kate
> Krebs, executive
> > director
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;of the National
Recycling Coalition.
> &amp;amp;quot;I hope
> > other industries
> > &gt; will follow.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Coca Cola is
also expanding its
> investment in
> > &gt; &amp;gt;
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://www.recyclebank.com/&amp;gt;Recycle
> > Bank, a
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;for-profit
company that aims to
> drive up
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;recycling rates
by, in effect,
> paying people to
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;put more stuff
in their recycle
> bins. Recycle
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Bank's curbside
recycling programs
> in
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Philadelphia,
New Jersey and
> Delaware have
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;driven up
recycling rates
> substantially. Are
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;you surprised?
if you reward people
> for
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;recycling, with
discount coupons
> that can be
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;used at
Starbucks or Whole Foods,
> they'll
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;respond.
Recycle Bank plans a
> national rollout by
> > 2009..
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Recycling, as
you probably know,
> saves energy,
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;raw materials
and curbs greenhouse
> gas
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;emissions. But
for the economics of
> recycling
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;to work, we
need to drive up both
> the inputs
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;(more stuff in
the recycle bin, less
> in the
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;trash) and the
demand for products
> made with recycled
> > content.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;That's where
the office stores come
> in. They
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;more they
promise to stock, promote
> and sell
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;recycled paper,
the more demand that
> creates;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;of course, the
demand will only be
> sustained if
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;organizations
and individuals buy
> more recycled
> > paper.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;That seems to
be happening. Forest
> Ethics and
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Dogwood
Alliance, in their
> &amp;amp;quot;report
> > card&amp;amp;quot; on the
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;paper practices
of the office supply
> sector,
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;say that
recycled pulp mills enjoyed
>
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;record-high
demand in 2005. They
> give an A
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;grade to
Staples, which has achieved
> a 30%
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;average of
post-consumer recycled
> content when
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;all product
tonnage is included, and
> says it
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;wants to get to
50%. FedExKinkos
> also &amp;amp;quot;meets
> > or
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;exceeds
ambitious
> goals&amp;amp;quot; for post-recycled
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;content and
gets a B+ grade. Office
> Max and
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Corporate
Express are the industry
> laggards, in
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;recycling as
well as other
> environmental metrics.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;This kind of
progress is driven by
> activism,
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;and by the
willingness of big
> companies to
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;listen, engage
and reform. You can
> learn more
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;by reading the
Forest Ethics and
> Dogwood
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Alliance
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://www.forestethics.org/article.php?id=1899&amp;gt;press
> >
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;release or
downloading their full
> report.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Coke's
announcement can be found
> > &gt; &amp;gt;
> > &gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1&amp;gt;here.
> > &gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;I'll have more
to say about the
> zero-waste
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;movement in a
couple of weeks from
> the National
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Recycling
Coalition's annual
> convention in Denver.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;Posted by Marc
under
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=1&amp;gt;Sustainabilit
> >
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;y ,
> > &amp;amp;lt;http://www.marcgunther.com/?cat=7&amp;gt;CSR
,
> > &gt; &amp;gt;
> >
>
&amp;amp;gt;&amp;amp;gt;&amp;amp;lt;http://www.marcgunther.com/?cat=8&amp;gt;Energy
> ,
> > &gt; &amp;gt;
> >
>
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> >
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;,
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=20&amp;gt;NGOs ,
> > &gt; &amp;gt;
> >
>
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> > &gt; &amp;gt;
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> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;*
> Post Date :
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;*
> Wednesday, Sep 5th, 2007 at 9:34
> > pm
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;*
> Category :
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;*
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=1&amp;gt;Sustainabili

> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; ty and
> > &amp;amp;lt;http://www.marcgunther.com/?cat=7&amp;gt;CSR
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; and
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=8&amp;gt;Energy
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; and
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=9&amp;gt;Environment

> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; and
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=20&amp;gt;NGOs
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; and
> >
&amp;amp;lt;http://www.marcgunther.com/?cat=23&amp;gt;Consumption
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* Do
> More :
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp;* You
> can leave a response, or
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt;
>
&amp;amp;lt;http://www.marcgunther.com/wp-trackback.php?p=253&amp;gt;trackback
> >
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt; from your own
site.
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;(c)2006 -- by
Marc Gunther // Site
> built by
> > &gt; &amp;amp;lt;http://www.fatroman.com&amp;gt;Fat
Roman
> > &gt; &amp;gt; &amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt;
&amp;amp;gt;&amp;amp;gt;&amp;amp;gt;&amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Gary Liss &amp;amp;amp;
Associates
> > &gt; &amp;gt; &amp;amp;gt;916-652-7850
> > &gt; &amp;gt; &amp;amp;gt;Fax: 916-652-0485
> > &gt; &amp;gt; &amp;amp;gt;www.garyliss.com
> > &gt; &amp;gt;
> > &gt; &amp;gt; Gary Liss &amp;amp;amp; Associates
> > &gt; &amp;gt; 916-652-7850
> > &gt; &amp;gt; Fax: 916-652-0485
> > &gt; &amp;gt; www.garyliss.com &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; == 3 of 4 ==
> > &gt; &amp;gt; Date: Tues, Sep 18 2007 1:36 pm
> > &gt; &amp;gt; From: Gary Liss &amp;nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Bill,
> > &gt; &amp;gt;
> > &gt; &amp;gt; Thanks for your input on this.
&amp;nbsp;They were very
> > &gt; &amp;gt; helpful! &amp;nbsp;For the record, I only
was circulating
> what was
> > published
> > &gt; elsewhere.
> > &gt; &amp;gt;
> > &gt; &amp;gt; I also understand that Coca-Cola did NOT adopt
a
> > &gt; &amp;gt; Zero Waste goal. &amp;nbsp;Instead, they
adopted
> > &gt; &amp;gt; a goal to recycle or reuse 100 percent of its
> > &gt; &amp;gt; plastic bottles in the U.S. &amp;nbsp;The
way Marc Gunther
> > &gt; &amp;gt; reported that was his view that this was a
major
> > &gt; &amp;gt; step forward towards Zero Waste.
&amp;nbsp;But he was NOT
> > &gt; &amp;gt; suggesting that Coca-Cola is a Zero Waste
> > &gt; &amp;gt; company, nor have they adopted that goal.
> > &gt; &amp;gt;
> > &gt; &amp;gt; This is NOT diluting the brand of Zero Waste,
> > &gt; &amp;gt; just some positive actions and commitments by a

> > &gt; &amp;gt; major player in the field. &amp;nbsp;We
also clearly need
> > &gt; &amp;gt; to address the refillables issues with them to
> > &gt; &amp;gt; ensure that these positive actions do not
> > &gt; &amp;gt; undercut the higher priority of reuse.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Gary
> > &gt; &amp;gt;
> > &gt; &amp;gt; At 07:03 AM 9/18/2007, Bill Sheehan wrote:
> > &gt; &amp;gt; &amp;amp;gt;A couple of clarifications on
Marc Gunther's
> > &gt; &amp;gt; &amp;amp;gt;article circulated by Gary Liss
that suggest
> > &gt; &amp;gt; &amp;amp;gt;prudence on hawking the Zero
Waste brand too
> > &gt; &amp;gt; &amp;amp;gt;cheaply. &amp;nbsp;Coke is
to be congratulated
> on
> > &gt; &amp;gt; &amp;amp;gt;committing to invest in
recycling more of its
> > &gt; &amp;gt; &amp;amp;gt;plastic, but calling that Zero
Waste may be
> premature.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Gunther:
&amp;nbsp;&amp;amp;quot;Zero waste ...
> won a powerful new
> > &gt; &amp;gt; &amp;amp;gt;supporter yesterday in the
Coca-Cola Co., which
> > &gt; &amp;gt; &amp;amp;gt;set a long-term goal of having
every bottle it
> > &gt; &amp;gt; &amp;amp;gt;sells in the U.S. recycled or
> reused.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;An article in Plastics News
(August 31, by Mike
> > &gt; &amp;gt; &amp;amp;gt;Verespej) had a more sober
article with some
> interesting
> > specifics.
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Plastics News:
&amp;nbsp;&amp;amp;quot;In 2006
> ..... [Coca-Cola]
> > &gt; &amp;gt; &amp;amp;gt;introduced in the Netherlands a
light-weight,
> > &gt; &amp;gt; &amp;amp;gt;recyclable bottle containing 25
percent recycled
>
> > &gt; &amp;gt; &amp;amp;gt;material that will replace the
refillable
> > &gt; &amp;gt; &amp;amp;gt;plastic bottles it previously
sold in that
> market..&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;Is this Zero Waste?
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Gunther:
&amp;nbsp;&amp;amp;quot;Coke's plastic
> bottles currently
> > contain about 10%
> > &gt; recycled PET.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;Plastics News:
&amp;nbsp;&amp;amp;quot;Coca-Cola
> Enterprises, which
> > &gt; &amp;gt; &amp;amp;gt;bottles 19 percent of Coca-Cola
nonalcoholic
> > &gt; &amp;gt; &amp;amp;gt;beverages worldwide and is its
largest bottler,
> > &gt; &amp;gt; &amp;amp;gt;used recycled PET for 3.8
percent of its needs
> last
> > year.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Gunther:
&amp;nbsp;&amp;amp;quot;The plant will
> open next year; it
> > &gt; &amp;gt; &amp;amp;gt;will produce about 100 million
pounds of
> > &gt; &amp;gt; &amp;amp;gt;food-grade recycled PET for
reuse each year.
> > &gt; &amp;gt; &amp;amp;gt;Plastics News:
&amp;nbsp;&amp;amp;quot;In 2006
> ..... almost 4 billion
> > &gt; &amp;gt; &amp;amp;gt;pounds of PET bottles were not
> recycled.&amp;amp;quot; [U.S.,
> > industry wide]
> > &gt; &amp;gt; &amp;amp;gt;A long ways to go to Zero!
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;And most importantly:
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;Plastics News:
&amp;nbsp;&amp;amp;quot;Coca-Cola
> also has invested $2
> >
> > &gt; &amp;gt; &amp;amp;gt;million&amp;amp;quot; in
voluntary recycling
> programs, which
> > &gt; &amp;gt; &amp;amp;gt;it plans to promote nationally.
> &amp;amp;quot;Despite the
> > &gt; &amp;gt; &amp;amp;gt;need for more recycled
materials, Coca-Cola and
> > &gt; &amp;gt; &amp;amp;gt;PepsiCo Inc. have opposed
bottle
> deposits.&amp;amp;quot;
> > &gt; &amp;gt; &amp;amp;gt;Deposits have proven to be
effective.
> &amp;nbsp;Is it
> > &gt; &amp;gt; &amp;amp;gt;o.k. to declare a Zero Waste
goal and then
> > &gt; &amp;gt; &amp;amp;gt;promote a marginal,
self-serving strategy?
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;/Bill Sheehan
> > &gt; &amp;gt; &amp;amp;gt;Product Policy Institute
> > &gt; &amp;gt; &amp;amp;gt;
> > &gt; &amp;gt; &amp;amp;gt;__._,_.___
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