[GreenYes] Re: Refillable vs. Recyclable Bottles

Subject: [GreenYes] Re: Refillable vs. Recyclable Bottles
From: "Mario Laquerre" <m.laquerre@no.address>
Date: Wed, 19 Sep 2007 19:04:26 -0400

Title: [GreenYes] Re: Refillable vs. Recyclable Bottles

Hi

You could use data from Canadian brewers.

National Brewers in Canada maintain over 90% of the Canadian market share for beer sales. Approximately 70% of Canadian beer is sold in bottles, 20% in cans and 10% as draught. In every Canadian province, the beer industry manages the return, reuse and recycling of their bottles, cans and other beer related packaging. Programs differ from province to province; in all cases, however, deposit return systems exist, in which the beer industry manages the packaging recovery, refilling, and recycling. The dates of implementing deposit-return systems vary in each jurisdiction, but most have been in place for 2 - 3 decades.

Collection methods vary from province to province. For example, in Ontario, Brewers take-back empty containers at The Beer Store, at which point they are sorted and sent for washing and refilling. Recyclable containers are collected at distribution centres by a contracted hauler/processor, and sent to be recycled. In Québec, Brewers collect empty containers from retailers upon the deliver of new beer. These are then back-hauled to distribution centres, at which point, the bottles and cans are sent for recycling and refilling. In Alberta, Brewers collect empty containers from bottle depots and a few retailers.

Returnable and reusable bottles make up almost 70% of all beer packaging. Given the fact that bottles can be used up to 15 or 20 times, waste is significantly reduced. Once the refillable bottles are not reusable, they are crushed and sent to glass makers for use in the manufacture of new bottles; Aluminium cans, which make up about 19% of national beer sales, are crushed and recycled into new cans or aluminium products; Draught beer, which accounts for over 11% of sales, is sold in reusable kegs, which last for 15 to 20 years, after which point they are crushed and recycled; cardboard beer cartons are compressed, baled and sold to paper manufacturers for recycling; and bottle caps are recycled into new steel products.

All recovery rates for provinces and territories are consistently high according to the Brewers Association of Canada 2004 Annual Statistical Bulletin. In Ontario, the 2004 estimate by the brewing industry included a diversion of 550,000 tonnes of beer packaging and a savings to municipalities more than $60 million annually in landfill and Blue Box recycling costs. For Ontario the system-wide recovery and re-use rate is 97% for the standard refillable bottle and 95% recycling rate for boxboard and corrugated packaging - making the beer industry the largest single contributor to waste diversion in Ontario. Source : http://www.ec.gc.ca/epr/default.asp?lang=En&n=0972CF07-1

So drink more beer than Coke!...

Mario Laquerre
Coordonnateur ICI
RECYC-QUÉBEC

-----Message d'origine-----
De : GreenYes@no.address [mailto:GreenYes@no.address] De la part de Nseldman
Envoyé : mercredi 19 septembre 2007 18:49
À : David Biddle; Neil Seldman; GreenYes group; GreenYes digest subscribers
Objet : [GreenYes] Re: Refillable vs. Recyclable Bottles

-David, I am for anyone who is independent doing the study. I volunteer to
help raise $$ for it.

Re ---recreating the cleaning infratsructure. This is an industry
responsibility. After all they dismantled the system so they could make more
money for 50 years.

We just have to make it the law.

Neil-------- Original Message --------
From: David Biddle <Dbiddle@no.address>
To: Neil Seldman <nseldman@no.address>, GreenYes group
<noreply@no.address>, GreenYes digest subscribers
<GreenYes@no.address>
Subject: Re: Refillable vs. Recyclable Bottles
Date: 19/09/07 08:19

>
>
> Re: Refillable vs. Recyclable Bottles
>
>
> I agree with your points Neil. I recall hearing about and maybe even
reading the study you were talking about. I’d like to see a study on
refillables redone now though.. The infrastructure of the bottlers has
changed so much towards one-ways. Not sure it would yield the same results.
No question that jobs, economic development, energy savings, etc. have to be
added into the equation.
>
> I can’t go so far as to say Coke is “greenwashing” yet.
What remains to be seen is whether they make their investment or not. You
still create jobs, economic development, and save energy through recycling.
As far as single-use water bottles are concerned, of course, tap water in a
thermos or water bottle is far less costly and less energy intensive as
well. And for that matter, a good cup of coffee or tea brewed in the kitchen
beats a Coke any day. I already buy my beer from Yuengling in refillable
returnables. My beer distributor says the bottles have a 4-5 time reuse
value before they’re too chinked up to sell.
>
> Should we see if we can get the folks at Yale to do the study? Maybe Jerry
Powell should get on the stick with this one. There’s no question that
the soft drink and bottled water industry needs to be pushed on this hard!
>
> db
> --
> David Biddle, Executive Director
> <http://www.blueolives.blogspot.com>
> Greater Philadelphia Commercial Recycling Council
> P.O. Box 4037
> Philadelphia, PA 19118
>
> 215-247-3090 (desk)
> 215-432-8225 (cell)
>
> <http://www.gpcrc.com>
>
> Read In Business magazine to learn about sustainable
> businesses in communities across North America!
> Go to: <http://www.jgpress..com/inbusine.htm>
>
> on 9/19/07 11:40 AM, Nseldman at nseldman@no.address wrote:
>
>
> -HI David, I hear what you are saying. But isn't this greenwashing--making
a
> show of some consciousness about the environment but masking the
> unsustainable nature of your product and package?
>
>
> With regard to refillables---In the l970's   EPA did a study
showing that
> refilling is somehting like 200 X more energy efficient than recycling.
>
> Brenda Platt has pointed out to me that this study is out of date as
> one-ways are now less material intensive.
>
> Obviously a new study is needed. But I will bet a nickel that refillables
> still beat recycling by a wide margin.
>
> Also, shipping of refillable glass bottles does take more energy, but
> refillables only need travel around the city to a cleaning plant, whereas
> recyclables go around the world.
>
> Finally, if a process is more energy intensive but builds community andl
> ocal jobs, such as refillables, reusable diapers, etc., isn't that a
> consideration?
>
> If we had a clean environment and an economy run by 4 corporations with
> vulnerable local economies---is this what we are working toward?
>
> We need environment and community.
>
> On the issue of env organizations and refillables---as Alan says this is
> lamentable. But in this case it is not a large national/grass roots split.
I
> know of no grass roots group that has come out for refillables. They seem
to
> be in thrawl of the crying Indian still.
>
> Neil
>
> -------- Original Message --------
> From: David Biddle <Dbiddle@no.address>
> To: Neil Seldman <nseldman@no.address>, GreenYes group
> <noreply@no.address>, GreenYes digest subscribers
> <GreenYes@no.address>
> Subject: Re: [GreenYes] Re: 11 new messages in 4 topics - digest
> Date: 18/09/07 22:45
>
> >
> >
> > Re: [GreenYes] Re: 11 new messages in 4 topics - digest
> >
> >
> > I&#8217;d say you are right to a point, Neil. However, I would
phrase it
> differently: not &#8220;so what;&#8221; rather,
&#8220;it&#8217;s a start,
> but they&#8217;ve got a lot more to do if they want to minimize their
> impacts.&#8221; Personally, I&#8217;m wondering whether they can
pull off
> this feat. They&#8217;ve made noises like this before back in the
&#8216;90s
> &nbsp;and then didn&#8217;t follow through. The market situation
itself
> could become highly volatile if they&#8217;re all of a sudden trying
to
> source all that PET and competing with China. That&#8217;s a good
thing, of
> course, but it could make their project tough to sustain.
> >
> > Refillables for PET would be quite a feat in and of itself, by the
way..
> Moving that much plastic without being able to bail or crush or shred
would
> be awfully costly. Glass would be worse. Remember the scale
we&#8217;re
> talking about.
> >
> > Finally, I surmise this move is a direct policy decision made to head
off
> a national and/or state by state move to create a deposit system for PET
> containers. That seems to me to be the issue. Personally, I am deeply
> dismayed that recycling advocates and coordinators have not gotten behind
> such a move. Forcing government to pay for recycling and disposal is
> UnAmerican and anti-free market. I guarantee you if the pressure for
deposit
> laws is not maintained, Coke will gently let this move go and it will be
> 1994 all over again.
> >
> > Sincerely,
> >
> > David
> >
> > --
> > David Biddle, Executive Director
> > &lt;http://www.blueolives.blogspot.com>
> > Greater Philadelphia Commercial Recycling Council
> > P.O. Box 4037
> > Philadelphia, PA 19118
> >
> > 215-247-3090 (desk)
> > 215-432-8225 (cell)
> >
> > &lt;http://www.gpcrc.com>
> >
> > Read In Business magazine to learn about sustainable
> > businesses in communities across North America!
> > Go to: &lt;http://www.jgpress..com/inbusine.htm>
> >
> > on 9/19/07 1:41 AM, Nseldman at nseldman@no.address wrote:
> >
> >
> > -coca cola's announced policy is a bit disingenuous. Sort of like
Ford
> > puttingon an environmental roof on its plants but refusing to
redesign its
> > car to get more mileage per gallon.
> >
> > If coca cola uses recycled bottles, so what? Refillables are the zero
> waste
> > solution, and their water policy is horrible.
> >
> > I do not know of one environmental group that has called for
refillables,
> > nor has comeout against the water policy in poor countries. Please
tell me
> > if i am wrong.
> >
> > Neil
> >
> > Neil-------- Original Message --------
> > From: GreenYes group &lt;noreply@no.address&gt;
> > To: GreenYes digest subscribers
&lt;GreenYes@no.address&gt;
> > Subject: 11 new messages in 4 topics - digest
> > Date: 18/09/07 12:54
> >
> > &gt; &nbsp;
> > &gt; GreenYes
> > &gt; http://groups.google.com/group/GreenYes?hl=en
> > &gt;
> > &gt; GreenYes@no.address
> > &gt;
> > &gt; Today's topics:
> > &gt;
> > &gt; * Environmental awareness - 5 messages, 4 authors
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > &gt; * Fwd: [zwiaplan] The latest on zero waste from NRC - 4
messages, 2
> > authors
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > &gt; * Article on Zero Waste in CA, from Sri Lanka newspaper
covering trip
> of
> > Jaime
> > &gt; Lozano from City of Los Angeles - 1 messages, 1 author
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/ef655e12fcd640ff?hl=en
> > &gt; * FW: The latest on zero waste from NRC - 1 messages, 1
author
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/56657442f51dd4a8?hl=en
> > &gt;
> > &gt;
> >
>
==============================================================================
> > &gt; TOPIC: Environmental awareness
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > &gt;
> >
>
==============================================================================
> > &gt;
> > &gt; == 1 of 5 ==
> > &gt; Date: Mon, Sep 17 2007 1:31 pm
> > &gt; From: David Biddle &nbsp;
> > &gt;
> > &gt;
> > &gt; Amy-
> > &gt;
> > &gt; Check out this Joel Makower blog entry that I received
today:
> > &gt;
http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> He
> > &gt; makes reference to the Green Gauge reports. You might want
to follow
> the
> > &gt; links in the article.
> > &gt;
> > &gt; The book &#8220;Breakthrough&#8221; by Michael
Shellenberger and Ted
> Nordhaus, the
> > &gt; authors of infamous essay &#8220;The Death of
> Environmentalism,&#8221; feel the same
> > &gt; thing Makower does, i.e., that opinion surveys about
environmental
> > awareness
> > &gt; are rather specious. There&#8217;s a lot of evidence for
this and
> S&amp;amp;N
> > provide some
> > &gt; in their book. People say they are concerned about the
environment
> when
> > you
> > &gt; ask them, but at the same time more generally when asked
what the top
> 10
> > &gt; issues are that concern them, most folks don&#8217;t
even put the
> environment on
> > &gt; their list.
> > &gt;
> > &gt; Obviously you&#8217;re after very specific info on
recycling type
> awareness, but
> > &gt; I&#8217;m not sure how much value there is in it. This
helps you not
> at all, I
> > &gt; know. Sorry.
> > &gt;
> > &gt; Db
> > &gt; --
> > &gt; David Biddle, Executive Director
> > &gt; &amp;lt;http://www.blueolives.blogspot.com&gt;
> > &gt; Greater Philadelphia Commercial Recycling Council
> > &gt; P.O. Box 4037
> > &gt; Philadelphia, PA 19118
> > &gt;
> > &gt; 215-247-3090 (desk)
> > &gt; 215-432-8225 (cell)
> > &gt;
> > &gt; &amp;lt;http://www..gpcrc.com&gt;
> > &gt;
> > &gt; Read In Business magazine to learn about sustainable
> > &gt; businesses in communities across North America!
> > &gt; Go to:
&amp;lt;http://www.jgpress.com/inbusine.htm&gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt; on 9/8/07 8:39 PM, amy perlmutter at amy@no.address
wrote:
> > &gt;
> > &gt; &amp;gt; I&#8217;m trying to find out if there have
been any surveys
> done of
> > environmental
> > &gt; &amp;gt; awareness, or indicators of it, in the US,
broken down by
> state or
> > region.
> > &gt; &amp;gt; Recycling rates may be one indicator of
awareness, purchase
> of
> > EPP&#8217;s,...
> > &gt; &amp;gt; Anyone have any ideas or places they can steer
me to?
> > &gt; &amp;gt;
> > &gt; &amp;gt; Thanks.
> > &gt;
> > &gt;
> > &gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 2 of 5 ==
> > &gt; Date: Mon, Sep 17 2007 1:39 pm
> > &gt; From: amy perlmutter &nbsp;
> > &gt;
> > &gt;
> > &gt; Thanks, David. &nbsp;Actually, what I am looking for are
some
> statistics to
> > back
> > &gt; up what businesses leaders have told me in some focus groups
I have
> been
> > &gt; running on clean tech: that one of the draws of doing
business in Ma
> is
> > &gt; heightened awareness and understanding of environmental
issues.
> It&#8217;s
> > &gt; interesting how many business people have said that.
&nbsp;So I was
> thinking
> > that
> > &gt; could perhaps be illustrated through documenting behavior
(Ma
> recycling
> > rate
> > &gt; compared to other states- not sure what else I can find to
illustrate
> > &gt; behavior), or some sort of survey about environmental
attitudes or
> > awareness
> > &gt; that might compare states or regions.
&nbsp;&nbsp;I&#8217;ll look at
> the mackower piece.
> > I
> > &gt; welcome any other suggestions. &nbsp;I&#8217;m
looking for something
> that&#8217;s less than
> > 5
> > &gt; years old, preferably relatively recent.
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt; On 9/17/07 4:31 PM, &amp;quot;David Biddle&amp;quot;
> &amp;lt;Dbiddle@no.address&amp;gt;
> > wrote:
> > &gt;
> > &gt; &amp;gt; Amy-
> > &gt; &amp;gt;
> > &gt; &amp;gt; Check out this Joel Makower blog entry that I
received
> today:
> > &gt; &amp;gt;
> http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > He makes
> > &gt; &amp;gt; reference to the Green Gauge reports. You might
want to
> follow the
> > links in
> > &gt; &amp;gt; the article.
> > &gt; &amp;gt;
> > &gt; &amp;gt; The book &#8220;Breakthrough&#8221; by
Michael Shellenberger
> and Ted Nordhaus,
> > the authors
> > &gt; &amp;gt; of infamous essay &#8220;The Death of
> Environmentalism,&#8221; feel the same
> > thing Makower
> > &gt; &amp;gt; does, i.e., that opinion surveys about
environmental
> awareness are
> > rather
> > &gt; &amp;gt; specious. There&#8217;s a lot of evidence
for this and
> S&amp;amp;N provide some
> > in their
> > &gt; &amp;gt; book. People say they are concerned about the
environment
> when you
> > ask them,
> > &gt; &amp;gt; but at the same time more generally when asked
what the top
> 10 issues
> > are that
> > &gt; &amp;gt; concern them, most folks don&#8217;t even
put the
> environment on their
> > list.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Obviously you&#8217;re after very specific
info on recycling
> type
> > awareness, but I&#8217;m
> > &gt; &amp;gt; not sure how much value there is in it. This
helps you not
> at all, I
> > know.
> > &gt; &amp;gt; Sorry.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Db
> > &gt;
> > &gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 3 of 5 ==
> > &gt; Date: Tues, Sep 18 2007 2:17 am
> > &gt; From: David Biddle &nbsp;
> > &gt;
> > &gt;
> > &gt; There must be something you can use at the GreenBiz.com
site. Try:
> > &gt; http://www.greenbiz.com/toolbox/reports.cfm
> > &gt;
> > &gt; --
> > &gt; David Biddle, Executive Director
> > &gt; &amp;lt;http://www.blueolives.blogspot.com&gt;
> > &gt; Greater Philadelphia Commercial Recycling Council
> > &gt; P.O. Box 4037
> > &gt; Philadelphia, PA 19118
> > &gt;
> > &gt; 215-247-3090 (desk)
> > &gt; 215-432-8225 (cell)
> > &gt;
> > &gt; &amp;lt;http://www..gpcrc.com&gt;
> > &gt;
> > &gt; Read In Business magazine to learn about sustainable
> > &gt; businesses in communities across North America!
> > &gt; Go to:
&amp;lt;http://www.jgpress.com/inbusine.htm&gt;
> > &gt;
> > &gt;
> > &gt; on 9/17/07 4:39 PM, amy perlmutter at amy@no.address
wrote:
> > &gt;
> > &gt; &amp;gt; Thanks, David. &nbsp;Actually, what I am
looking for are
> some statistics
> > to back up
> > &gt; &amp;gt; what businesses leaders have told me in some
focus groups I
> have been
> > running
> > &gt; &amp;gt; on clean tech: that one of the draws of doing
business in Ma
> is
> > heightened
> > &gt; &amp;gt; awareness and understanding of environmental
issues.
> It&#8217;s interesting
> > how many
> > &gt; &amp;gt; business people have said that. &nbsp;So I
was thinking that
> could perhaps
> > be
> > &gt; &amp;gt; illustrated through documenting behavior (Ma
recycling rate
> compared
> > to other
> > &gt; &amp;gt; states- not sure what else I can find to
illustrate
> behavior), or
> > some sort of
> > &gt; &amp;gt; survey about environmental attitudes or
awareness that might
> compare
> > states or
> > &gt; &amp;gt; regions. &nbsp;&nbsp;I&#8217;ll
look at the mackower piece.
> &nbsp;I welcome any other
> > suggestions.
> > &gt; &amp;gt; I&#8217;m looking for something
that&#8217;s less than 5
> years old, preferably
> > relatively
> > &gt; &amp;gt; recent. &nbsp;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; On 9/17/07 4:31 PM, &amp;quot;David
Biddle&amp;quot;
> > &amp;lt;Dbiddle@no.address&amp;gt; wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;gt; Amy-
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Check out this Joel Makower blog
entry that I
> received today:
> > &gt; &amp;gt;&amp;gt;
> > http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
He
> > makes
> > &gt; &amp;gt;&amp;gt; reference to the Green Gauge
reports.. You might want
> to follow
> > the links in
> > &gt; &amp;gt;&amp;gt; the article.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; The book
&#8220;Breakthrough&#8221; by Michael
> Shellenberger and Ted
> > Nordhaus, the
> > &gt; &amp;gt;&amp;gt; authors of infamous essay
&#8220;The Death of
> Environmentalism,&#8221; feel
> > the same
> > &gt; &amp;gt;&amp;gt; thing Makower does, i.e., that
opinion surveys about
> > environmental awareness
> > &gt; &amp;gt;&amp;gt; are rather specious.
There&#8217;s a lot of evidence
> for this and
> > S&amp;amp;N provide some
> > &gt; &amp;gt;&amp;gt; in their book. People say they are
concerned about
> the
> > environment when you
> > &gt; &amp;gt;&amp;gt; ask them, but at the same time more
generally when
> asked what the
> > top 10
> > &gt; &amp;gt;&amp;gt; issues are that concern them, most
folks don&#8217;t
> even put the
> > environment on
> > &gt; &amp;gt;&amp;gt; their list.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Obviously you&#8217;re after
very specific info on
> recycling type
> > awareness, but
> > &gt; &amp;gt;&amp;gt; I&#8217;m not sure how much
value there is in it.
> This helps you not at
> > all, I
> > &gt; &amp;gt;&amp;gt; know. Sorry.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Db
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 4 of 5 ==
> > &gt; Date: Tues, Sep 18 2007 5:21 am
> > &gt; From: &amp;quot;Kim Leslie&amp;quot; &nbsp;
> > &gt;
> > &gt;
> > &gt; Of course there's also the survey of the states we do which
provides
> > &gt; recycling rates. We last conducted it in 2005 so the numbers
would be
> > &gt; for 2004 if I remember right. We will be working on the next
survey
> > &gt; which would give you 2006 (maybe 2007) numbers.
> > &gt;
> > &gt; That may be helpful.
> > &gt;
> > &gt; Kim Leslie
> > &gt; Raymond Communications
> > &gt; 301-518-0215
> > &gt;
> > &gt; On 9/18/07, David Biddle
&amp;lt;Dbiddle@no.address&amp;gt; wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;There must be something you can use
at the
> GreenBiz.com site. Try:
> > &gt; &amp;gt; http://www.greenbiz.com/toolbox/reports.cfm
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;--
> > &gt; &amp;gt; &nbsp;David Biddle, Executive Director
> > &gt; &amp;gt;
&nbsp;&amp;lt;http://www.blueolives.blogspot.com&gt;
> > &gt; &amp;gt; &nbsp;Greater Philadelphia Commercial
Recycling Council
> > &gt; &amp;gt; &nbsp;P.O. Box 4037
> > &gt; &amp;gt; &nbsp;Philadelphia, PA 19118
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;215-247-3090 (desk)
> > &gt; &amp;gt; &nbsp;215-432-8225 (cell)
> > &gt; &amp;gt;
> > &gt; &amp;gt;
&nbsp;&amp;lt;http://www.gpcrc.com&gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;Read In Business magazine to learn
about sustainable
> > &gt; &amp;gt; &nbsp;businesses in communities across
North America!
> > &gt; &amp;gt; &nbsp;Go to:
> &amp;lt;http://www.jgpress.com/inbusine.htm&gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;on 9/17/07 4:39 PM, amy perlmutter at
> amy@no.address wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Thanks, David. &nbsp;Actually, what I am
looking for are
> some statistics
> > to back
> > &gt; &amp;gt; up what businesses leaders have told me in some
focus groups
> I have
> > been
> > &gt; &amp;gt; running on clean tech: that one of the draws of
doing
> business in Ma
> > is
> > &gt; &amp;gt; heightened awareness and understanding of
environmental
> issues. It's
> > &gt; &amp;gt; interesting how many business people have said
that.
> &nbsp;So I was
> > thinking that
> > &gt; &amp;gt; could perhaps be illustrated through
documenting behavior
> (Ma
> > recycling rate
> > &gt; &amp;gt; compared to other states- not sure what else I
can find to
> illustrate
> > &gt; &amp;gt; behavior), or some sort of survey about
environmental
> attitudes or
> > awareness
> > &gt; &amp;gt; that might compare states or regions.
&nbsp;&nbsp;I'll look
> at the mackower
> > piece. &nbsp;I
> > &gt; &amp;gt; welcome any other suggestions. &nbsp;I'm
looking for
> something that's less
> > than 5
> > &gt; &amp;gt; years old, preferably relatively recent.
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;On 9/17/07 4:31 PM,
&amp;quot;David Biddle&amp;quot;
> > &amp;lt;Dbiddle@no.address&amp;gt; wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; Amy-
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;Check out this Joel Makower blog
entry that I received
> today:
> > &gt; &amp;gt;
> http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > &gt; &amp;gt; He makes reference to the Green Gauge reports.
You might
> want to
> > follow the
> > &gt; &amp;gt; links in the article.
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;The book
&amp;quot;Breakthrough&amp;quot; by Michael
> Shellenberger and Ted
> > Nordhaus, the
> > &gt; &amp;gt; authors of infamous essay &amp;quot;The
Death of
> Environmentalism,&amp;quot;
> > feel the same
> > &gt; &amp;gt; thing Makower does, i.e., that opinion surveys
about
> environmental
> > awareness
> > &gt; &amp;gt; are rather specious. There's a lot of evidence
for this and
> S&amp;amp;N
> > provide some
> > &gt; &amp;gt; in their book. People say they are concerned
about the
> environment
> > when you
> > &gt; &amp;gt; ask them, but at the same time more generally
when asked
> what the top
> > 10
> > &gt; &amp;gt; issues are that concern them, most folks don't
even put the
> > environment on
> > &gt; &amp;gt; their list.
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;Obviously you're after very specific
info on recycling
> type
> > awareness, but
> > &gt; &amp;gt; I'm not sure how much value there is in it.
This helps you
> not at
> > all, I
> > &gt; &amp;gt; know. Sorry.
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;Db
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;&amp;gt;
> > &gt; &amp;gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 5 of 5 ==
> > &gt; Date: Tues, Sep 18 2007 7:34 am
> > &gt; From: Alan Muller &nbsp;
> > &gt;
> > &gt;
> > &gt; At 04:31 PM 9/17/2007 -0400, David Biddle wrote:
> > &gt; &amp;gt;Amy-
> > &gt; &amp;gt;
> > &gt; &amp;gt;Check out this Joel Makower blog entry that I
received today:
>
> > &gt;
> >
>
&amp;gt;&amp;lt;http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html&gt;http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> >
> > &gt; &amp;gt;He makes reference to the Green Gauge reports.
You might want
> to
> > &gt; &amp;gt;follow the links in the article.
> > &gt; &amp;gt;
> > &gt; &amp;gt;The book
&amp;quot;Breakthrough&amp;quot; by Michael
> Shellenberger and Ted
> > Nordhaus,
> > &gt; &amp;gt;the authors of infamous essay &amp;quot;The
Death of
> > Environmentalism,&amp;quot; feel
> > &gt; &amp;gt;the same thing Makower does, i.e., that opinion
surveys about
>
> > &gt; &amp;gt;environmental awareness are rather specious.
There's a lot of
>
> > &gt; &amp;gt;evidence for this and S&amp;amp;N provide
some in their book.
> People say
> > &gt; &amp;gt;they are concerned about the environment when
you ask them,
> but at
> > &gt; &amp;gt;the same time more generally when asked what the
top 10
> issues are
> > &gt; &amp;gt;that concern them, most folks don't even put the
environment
> on their
> > list.
> > &gt;
> > &gt; Yep, I agree. &nbsp;And elected officials, with few
exceptions, are
> the
> > &gt; same. &nbsp;Part of the problem is that
> &amp;quot;environment&amp;quot; and
> > &amp;quot;environmental&amp;quot;
> > &gt; are terms so broad and vague as to mean little.
&nbsp;Like
> &amp;quot;family
> > &gt; values.&amp;quot; What does it mean ... ???? &nbsp;I
also think a big
> part is the
> > &gt; disarray of the US environmental movement, if there still is
one.
> &nbsp;It
> > &gt; seems tied up in turf-defence, competition, and
grant-grubbing.
> &nbsp;Is
> > &gt; any real intellectual leadership coming from it, on, say,
global
> > &gt; warming or resource management?
> > &gt;
> > &gt; Clearly the business community, bogus as most of the
> &amp;quot;green&amp;quot;
> > &gt; propaganda is, is shifting ground more quickly and more
effectively
> than
> > NGO's.
> > &gt;
> > &gt; Alan
> > &gt;
> > &gt;
> > &gt; &amp;gt;Obviously you're after very specific info on
recycling type
> > &gt; &amp;gt;awareness, but I'm not sure how much value there
is in it.
> This
> > &gt; &amp;gt;helps you not at all, I know. Sorry.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Db
> > &gt; &amp;gt;--
> > &gt; &amp;gt;David Biddle, Executive Director
> > &gt;
&amp;gt;&amp;lt;http://www.blueolives.blogspot.com&gt;
> > &gt; &amp;gt;Greater Philadelphia Commercial Recycling
Council
> > &gt; &amp;gt;P.O. Box 4037
> > &gt; &amp;gt;Philadelphia, PA 19118
> > &gt; &amp;gt;
> > &gt; &amp;gt;215-247-3090 (desk)
> > &gt; &amp;gt;215-432-8225 (cell)
> > &gt; &amp;gt;
> > &gt;
>
&amp;gt;&amp;lt;&amp;lt;http://www.gpcrc.com&gt;http://www.gpcrc..com&gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Read In Business magazine to learn about
sustainable
> > &gt; &amp;gt;businesses in communities across North America!
> > &gt; &amp;gt;Go to:
&amp;lt;http://www.jgpress.com/inbusine.htm&gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;on 9/8/07 8:39 PM, amy perlmutter at
amy@no.address
> wrote:
> > &gt; &amp;gt;
> > &gt; &amp;gt;I'm trying to find out if there have been any
surveys done of
>
> > &gt; &amp;gt;environmental awareness, or indicators of it, in
the US,
> broken down
> > &gt; &amp;gt;by state or region. &nbsp;Recycling rates
may be one
> indicator of
> > &gt; &amp;gt;awareness, purchase of EPP's,...
&nbsp;Anyone have any ideas
> or places
> > &gt; &amp;gt;they can steer me to?
> > &gt; &amp;gt;
> > &gt; &amp;gt;Thanks.
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> >
>
==============================================================================
> > &gt; TOPIC: Fwd: [zwiaplan] The latest on zero waste from NRC
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > &gt;
> >
>
==============================================================================
> > &gt;
> > &gt; == 1 of 4 ==
> > &gt; Date: Tues, Sep 18 2007 4:27 am
> > &gt; From: Gary Liss &nbsp;
> > &gt;
> > &gt;
> > &gt; Apologies for Cross-Postings - Please share with interested
> colleagues..
> > &gt;
> > &gt; &amp;gt;From: &amp;quot;Mal&amp;quot;
> &amp;lt;mal.williams@no.address&amp;gt;
> > &gt; &amp;gt;To:
&amp;lt;zwiaplan@no.address&amp;gt;
> > &gt; &amp;gt;Cc: &amp;quot;Russell Owens&amp;quot;
> > &gt;
&amp;gt;&amp;lt;russell.owens@no.address&amp;gt;,
> > &amp;lt;colink@no.address&amp;gt;
> > &gt; &amp;gt;Subject: [zwiaplan] Emailing: Marc Gunther
&amp;gt; The
> latest on zero
> > waste.htm
> > &gt; &amp;gt;Date: Tue, 18 Sep 2007 10:40:07 +0100
> > &gt; &amp;gt;
> > &gt; &amp;gt;Hey - you can drink Coke again guys - it says so

> > &gt; &amp;gt;here Coke have adopted a Zero Waste aim.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Mal
> > &gt; &amp;gt;
> > &gt; &amp;gt;----------
> > &gt; &amp;gt;Wed 5 Sep 2007
> > &gt; &amp;gt;
> > &gt;
&amp;gt;&amp;lt;http://www.marcgunther.com/?p=253&gt;The
latest
> on zero waste
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Zero waste is one of the most exciting ideas to
> > &gt; &amp;gt;emerge from the environmental movement, and it
> > &gt; &amp;gt;won a powerful new supporter yesterday in the
> > &gt; &amp;gt;Coca-Cola Co., which set a long-term goal of
> > &gt; &amp;gt;having every bottle it sells in the U.S.
> > &gt; &amp;gt;recycled or reused. In another bit of welcome
> > &gt; &amp;gt;news for the zero-waste movement, a new report
> > &gt; &amp;gt;from NGO's Forest Ethics and the Dogwood
> > &gt; &amp;gt;Alliance gives high marks to office supply
> > &gt; &amp;gt;stores Staples and FedExKinkos for using more
post-consumer
> recycled
> > content.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Zero waste means what it says-that we can strive

> > &gt; &amp;gt;for a world where nothing is thrown away, where
> > &gt; &amp;gt;anything that's no longer needed becomes
> > &gt; &amp;gt;feedstock for new stuff. It's not merely about
> > &gt; &amp;gt;reducing waste; it's about eliminating the very
> > &gt; &amp;gt;idea of waste. We called it
> > &gt;
> >
>
&amp;gt;&amp;lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm&gt;The
> >
> > &gt; &amp;gt;End of Garbage last spring in FORTUNE.
> > &gt; &amp;gt;
> > &gt; &amp;gt;At a news conference in Washington, Coca-Cola
> > &gt; &amp;gt;announced that it will help build the world's
> > &gt; &amp;gt;largest plastic bottle-to-bottle recycling plant

> > &gt; &amp;gt;in Spartanburg, N.C., at a cost of about $45
> > &gt; &amp;gt;million, in conjunction with a big private firm
> > &gt; &amp;gt;called United Resource Recovery Corp. The plant
> > &gt; &amp;gt;will open next year; it will produce about 100
> > &gt; &amp;gt;million pounds of food-grade recycled PET for
> > &gt; &amp;gt;reuse each year, the equivalent of making nearly

> > &gt; &amp;gt;two billion 20-ounce Coke bottles. The company
> > &gt; &amp;gt;said it will open regional recycling centers as
well.
> > &gt; &amp;gt;Coke's plastic bottles currently contain about
> > &gt; &amp;gt;10% recycled PET. The company has a goal of 30%
> > &gt; &amp;gt;by 2010. It didn't set a target date for its
> > &gt; &amp;gt;100% goal-but merely promising to move in that
> > &gt; &amp;gt;direction means the company can and will be held
accountable.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;Coca Cola has staked a clear
leadership
> > &gt; &amp;gt;position in its approach to sustainable
> > &gt; &amp;gt;packaging,&amp;quot; said Kate Krebs,
executive director
> > &gt; &amp;gt;of the National Recycling Coalition.
&amp;quot;I hope other
> industries
> > will follow.&amp;quot;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Coca Cola is also expanding its investment in
> > &gt;
&amp;gt;&amp;lt;http://www.recyclebank.com/&gt;Recycle Bank,
a
> > &gt; &amp;gt;for-profit company that aims to drive up
> > &gt; &amp;gt;recycling rates by, in effect, paying people to
> > &gt; &amp;gt;put more stuff in their recycle bins. Recycle
> > &gt; &amp;gt;Bank's curbside recycling programs in
> > &gt; &amp;gt;Philadelphia, New Jersey and Delaware have
> > &gt; &amp;gt;driven up recycling rates substantially. Are you

> > &gt; &amp;gt;surprised? if you reward people for recycling,
> > &gt; &amp;gt;with discount coupons that can be used at
> > &gt; &amp;gt;Starbucks or Whole Foods, they'll respond.
> > &gt; &amp;gt;Recycle Bank plans a national rollout by 2009.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Recycling, as you probably know, saves energy,
> > &gt; &amp;gt;raw materials and curbs greenhouse gas
> > &gt; &amp;gt;emissions. But for the economics of recycling to

> > &gt; &amp;gt;work, we need to drive up both the inputs (more
> > &gt; &amp;gt;stuff in the recycle bin, less in the trash) and

> > &gt; &amp;gt;the demand for products made with recycled
content.
> > &gt; &amp;gt;
> > &gt; &amp;gt;That's where the office stores come in. They
> > &gt; &amp;gt;more they promise to stock, promote and sell
> > &gt; &amp;gt;recycled paper, the more demand that creates; of

> > &gt; &amp;gt;course, the demand will only be sustained if
> > &gt; &amp;gt;organizations and individuals buy more recycled
paper.
> > &gt; &amp;gt;
> > &gt; &amp;gt;That seems to be happening. Forest Ethics and
> > &gt; &amp;gt;Dogwood Alliance, in their &amp;quot;report
card&amp;quot; on
> the
> > &gt; &amp;gt;paper practices of the office supply sector, say

> > &gt; &amp;gt;that recycled pulp mills enjoyed record-high
> > &gt; &amp;gt;demand in 2005. They give an A grade to Staples,

> > &gt; &amp;gt;which has achieved a 30% average of
> > &gt; &amp;gt;post-consumer recycled content when all product
> > &gt; &amp;gt;tonnage is included, and says it wants to get to

> > &gt; &amp;gt;50%. FedExKinkos also &amp;quot;meets or
exceeds
> > &gt; &amp;gt;ambitious goals&amp;quot; for post-recycled
content and
> > &gt; &amp;gt;gets a B+ grade. Office Max and Corporate
> > &gt; &amp;gt;Express are the industry laggards, in recycling
> > &gt; &amp;gt;as well as other environmental metrics.
> > &gt; &amp;gt;
> > &gt; &amp;gt;This kind of progress is driven by activism, and

> > &gt; &amp;gt;by the willingness of big companies to listen,
> > &gt; &amp;gt;engage and reform. You can learn more by reading

> > &gt; &amp;gt;the Forest Ethics and Dogwood Alliance
> > &gt;
>
&amp;gt;&amp;lt;http://www.forestethics.org/article.php?id=1899&gt;press
>
> > &gt; &amp;gt;release or downloading their full report. Coke's

> > &gt; &amp;gt;announcement can be found
> > &gt;
>
&amp;gt;&amp;lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1&gt;here.
>
> > &gt; &amp;gt;I'll have more to say about the zero-waste
> > &gt; &amp;gt;movement in a couple of weeks from the National
> > &gt; &amp;gt;Recycling Coalition's annual convention in
Denver..
> > &gt; &amp;gt;Posted by Marc under
> > &gt;
>
&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=1&gt;Sustainability

> > &gt; &amp;gt; &nbsp;,
&amp;lt;http://www.marcgunther.com/?cat=7&gt;CSR
> ,
> > &gt;
&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=8&gt;Energy
,
> > &gt;
&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=9&gt;Environment
> ,
> > &gt;
&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=20&gt;NGOs ,

> > &gt;
&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=23&gt;Consumption
> > &gt; &amp;gt;Comments
> > &gt; &amp;gt;
> > &gt;
&amp;gt;&amp;lt;http://feeds.feedburner.com/MarcGunther&gt;
> > &gt; &amp;gt;Subscribe to Marc's Blog via an RSS feed at
Feedburner
> > &gt;
&amp;gt;&amp;lt;http://feeds.feedburner.com/MarcGunther&gt;
Click
>
> > &gt; &amp;gt;here for the RSS feed and receive automatic
> > &gt; &amp;gt;updates whenever a new article is published to
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> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Leave a Reply
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Name (required)
> > &gt; &amp;gt;
> > &gt; &amp;gt;Mail (will not be published) (required)
> > &gt; &amp;gt;
> > &gt; &amp;gt;Website
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Archived Entry
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;* Post Date :
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;* Wednesday, Sep
5th, 2007 at 9:34 pm
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;* Category :
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;*
> > &gt; &amp;gt;
> &amp;lt;http://www.marcgunther.com/?cat=1&gt;Sustainabilit
> > &gt; &amp;gt; y and
&amp;lt;http://www.marcgunther.com/?cat=7&gt;CSR
> > &gt; &amp;gt; and
&amp;lt;http://www.marcgunther.com/?cat=8&gt;Energy
> > &gt; &amp;gt; and
> > &gt; &amp;gt;
&amp;lt;http://www.marcgunther.com/?cat=9&gt;Environment
>
> > &gt; &amp;gt; and
&amp;lt;http://www.marcgunther.com/?cat=20&gt;NGOs
> > &gt; &amp;gt; and
> &amp;lt;http://www.marcgunther.com/?cat=23&gt;Consumption
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;* Do More :
> > &gt; &amp;gt; &nbsp;&nbsp;&nbsp;* You can leave a
response, or
> > &gt; &amp;gt;
>
&amp;lt;http://www.marcgunther.com/wp-trackback.php?p=253&gt;trackback

> > &gt; &amp;gt; from your own site.
> > &gt; &amp;gt;
> > &gt; &amp;gt;(c)2006 -- by Marc Gunther // Site built by
> > &amp;lt;http://www.fatroman.com&gt;Fat Roman
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;
> > &gt;
> > &gt; Gary Liss &amp;amp; Associates
> > &gt; 916-652-7850
> > &gt; Fax: 916-652-0485
> > &gt; www.garyliss.com &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 2 of 4 ==
> > &gt; Date: Tues, Sep 18 2007 5:17 am
> > &gt; From: Gary Liss &nbsp;
> > &gt;
> > &gt;
> > &gt; For more details, see:
> > &gt; http://www.marcgunther.com/
> > &gt; and
> > &gt;
> > &gt; Coca-Cola Sets Goal to Recycle or Reuse 100
> > &gt; Percent of Its Plastic Bottles in the U.S.: Financial News -
Yahoo!
> > Finance
> > &gt; http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1
> > &gt;
> > &gt; At 04:27 AM 9/18/2007, Gary Liss wrote:
> > &gt; &amp;gt;Apologies for Cross-Postings - Please share with
interested
> > colleagues.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;gt;From:
&amp;quot;Mal&amp;quot;
> &amp;lt;mal.williams@no.address&amp;gt;
> > &gt; &amp;gt;&amp;gt;To:
&amp;lt;zwiaplan@no.address&amp;gt;
> > &gt; &amp;gt;&amp;gt;Cc: &amp;quot;Russell
Owens&amp;quot;
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;russell.owens@no.address&amp;gt;,
> > &amp;lt;colink@no.address&amp;gt;
> > &gt; &amp;gt;&amp;gt;Subject: [zwiaplan] Emailing: Marc
Gunther &amp;gt;
> The latest on zero
> > waste.htm
> > &gt; &amp;gt;&amp;gt;Date: Tue, 18 Sep 2007 10:40:07
+0100
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Hey - you can drink Coke again guys
- it says
> > &gt; &amp;gt;&amp;gt;so here Coke have adopted a Zero
Waste aim.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Mal
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;----------
> > &gt; &amp;gt;&amp;gt;Wed 5 Sep 2007
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt;
&amp;gt;&amp;gt;&amp;lt;http://www.marcgunther.com/?p=253&gt;The
> latest on zero waste
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Zero waste is one of the most
exciting ideas to
> > &gt; &amp;gt;&amp;gt;emerge from the environmental
movement, and it
> > &gt; &amp;gt;&amp;gt;won a powerful new supporter
yesterday in the
> > &gt; &amp;gt;&amp;gt;Coca-Cola Co., which set a long-term
goal of
> > &gt; &amp;gt;&amp;gt;having every bottle it sells in the
U..S.
> > &gt; &amp;gt;&amp;gt;recycled or reused. In another bit
of welcome
> > &gt; &amp;gt;&amp;gt;news for the zero-waste movement, a
new report
> > &gt; &amp;gt;&amp;gt;from NGO's Forest Ethics and the
Dogwood
> > &gt; &amp;gt;&amp;gt;Alliance gives high marks to office
supply
> > &gt; &amp;gt;&amp;gt;stores Staples and FedExKinkos for
using more
> post-consumer
> > recycled content.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Zero waste means what it says-that
we can
> > &gt; &amp;gt;&amp;gt;strive for a world where nothing is
thrown
> > &gt; &amp;gt;&amp;gt;away, where anything that's no
longer needed
> > &gt; &amp;gt;&amp;gt;becomes feedstock for new stuff.
It's not
> > &gt; &amp;gt;&amp;gt;merely about reducing waste; it's
about
> > &gt; &amp;gt;&amp;gt;eliminating the very idea of waste.
We called
> > &gt; &amp;gt;&amp;gt;it
> > &gt;
> >
>
&amp;gt;&amp;gt;&amp;lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm&gt;The
> >
> > &gt; &amp;gt;&amp;gt;End of Garbage last spring in
FORTUNE..
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;At a news conference in Washington,
Coca-Cola
> > &gt; &amp;gt;&amp;gt;announced that it will help build
the world's
> > &gt; &amp;gt;&amp;gt;largest plastic bottle-to-bottle
recycling
> > &gt; &amp;gt;&amp;gt;plant in Spartanburg, N.C., at a
cost of about
> > &gt; &amp;gt;&amp;gt;$45 million, in conjunction with a
big private
> > &gt; &amp;gt;&amp;gt;firm called United Resource Recovery
Corp. The
> > &gt; &amp;gt;&amp;gt;plant will open next year; it will
produce
> > &gt; &amp;gt;&amp;gt;about 100 million pounds of
food-grade recycled
> > &gt; &amp;gt;&amp;gt;PET for reuse each year, the
equivalent of
> > &gt; &amp;gt;&amp;gt;making nearly two billion 20-ounce
Coke
> > &gt; &amp;gt;&amp;gt;bottles. The company said it will
open regional
> recycling centers
> > as well.
> > &gt; &amp;gt;&amp;gt;Coke's plastic bottles currently
contain about
> > &gt; &amp;gt;&amp;gt;10% recycled PET. The company has a
goal of 30%
> > &gt; &amp;gt;&amp;gt;by 2010. It didn't set a target date
for its
> > &gt; &amp;gt;&amp;gt;100% goal-but merely promising to
move in that
> > &gt; &amp;gt;&amp;gt;direction means the company can and
will be held
> accountable.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;&amp;quot;Coca Cola has staked a
clear leadership
> > &gt; &amp;gt;&amp;gt;position in its approach to
sustainable
> > &gt; &amp;gt;&amp;gt;packaging,&amp;quot; said Kate
Krebs, executive
> director
> > &gt; &amp;gt;&amp;gt;of the National Recycling Coalition.
&amp;quot;I hope
> other industries
> > will follow.&amp;quot;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Coca Cola is also expanding its
investment in
> > &gt;
&amp;gt;&amp;gt;&amp;lt;http://www.recyclebank.com/&gt;Recycle
> Bank, a
> > &gt; &amp;gt;&amp;gt;for-profit company that aims to
drive up
> > &gt; &amp;gt;&amp;gt;recycling rates by, in effect,
paying people to
> > &gt; &amp;gt;&amp;gt;put more stuff in their recycle
bins. Recycle
> > &gt; &amp;gt;&amp;gt;Bank's curbside recycling programs
in
> > &gt; &amp;gt;&amp;gt;Philadelphia, New Jersey and
Delaware have
> > &gt; &amp;gt;&amp;gt;driven up recycling rates
substantially. Are
> > &gt; &amp;gt;&amp;gt;you surprised? if you reward people
for
> > &gt; &amp;gt;&amp;gt;recycling, with discount coupons
that can be
> > &gt; &amp;gt;&amp;gt;used at Starbucks or Whole Foods,
they'll
> > &gt; &amp;gt;&amp;gt;respond. Recycle Bank plans a
national rollout by
> 2009..
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Recycling, as you probably know,
saves energy,
> > &gt; &amp;gt;&amp;gt;raw materials and curbs greenhouse
gas
> > &gt; &amp;gt;&amp;gt;emissions. But for the economics of
recycling
> > &gt; &amp;gt;&amp;gt;to work, we need to drive up both
the inputs
> > &gt; &amp;gt;&amp;gt;(more stuff in the recycle bin, less
in the
> > &gt; &amp;gt;&amp;gt;trash) and the demand for products
made with recycled
> content.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;That's where the office stores come
in. They
> > &gt; &amp;gt;&amp;gt;more they promise to stock, promote
and sell
> > &gt; &amp;gt;&amp;gt;recycled paper, the more demand that
creates;
> > &gt; &amp;gt;&amp;gt;of course, the demand will only be
sustained if
> > &gt; &amp;gt;&amp;gt;organizations and individuals buy
more recycled
> paper.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;That seems to be happening. Forest
Ethics and
> > &gt; &amp;gt;&amp;gt;Dogwood Alliance, in their
&amp;quot;report
> card&amp;quot; on the
> > &gt; &amp;gt;&amp;gt;paper practices of the office supply
sector,
> > &gt; &amp;gt;&amp;gt;say that recycled pulp mills enjoyed

> > &gt; &amp;gt;&amp;gt;record-high demand in 2005. They
give an A
> > &gt; &amp;gt;&amp;gt;grade to Staples, which has achieved
a 30%
> > &gt; &amp;gt;&amp;gt;average of post-consumer recycled
content when
> > &gt; &amp;gt;&amp;gt;all product tonnage is included, and
says it
> > &gt; &amp;gt;&amp;gt;wants to get to 50%. FedExKinkos
also &amp;quot;meets
> or
> > &gt; &amp;gt;&amp;gt;exceeds ambitious
goals&amp;quot; for post-recycled
> > &gt; &amp;gt;&amp;gt;content and gets a B+ grade. Office
Max and
> > &gt; &amp;gt;&amp;gt;Corporate Express are the industry
laggards, in
> > &gt; &amp;gt;&amp;gt;recycling as well as other
environmental metrics.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;This kind of progress is driven by
activism,
> > &gt; &amp;gt;&amp;gt;and by the willingness of big
companies to
> > &gt; &amp;gt;&amp;gt;listen, engage and reform. You can
learn more
> > &gt; &amp;gt;&amp;gt;by reading the Forest Ethics and
Dogwood
> > &gt; &amp;gt;&amp;gt;Alliance
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;http://www.forestethics.org/article.php?id=1899&gt;press
>
> > &gt; &amp;gt;&amp;gt;release or downloading their full
report.
> > &gt; &amp;gt;&amp;gt;Coke's announcement can be found
> > &gt;
> >
>
&amp;gt;&amp;gt;&amp;lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1&gt;here.
> >
> > &gt; &amp;gt;&amp;gt;I'll have more to say about the
zero-waste
> > &gt; &amp;gt;&amp;gt;movement in a couple of weeks from
the National
> > &gt; &amp;gt;&amp;gt;Recycling Coalition's annual
convention in Denver.
> > &gt; &amp;gt;&amp;gt;Posted by Marc under
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=1&gt;Sustainabilit
>
> > &gt; &amp;gt;&amp;gt;y ,
> &amp;lt;http://www.marcgunther.com/?cat=7&gt;CSR ,
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=8&gt;Energy
,
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=9&gt;Environment
>
> > &gt; &amp;gt;&amp;gt;,
> &amp;lt;http://www.marcgunther.com/?cat=20&gt;NGOs ,
> > &gt;
>
&amp;gt;&amp;gt;&amp;lt;http://www.marcgunther.com/?cat=23&gt;Consumption
> > &gt; &amp;gt;&amp;gt;Comments
> > &gt; &amp;gt;&amp;gt;
> > &gt;
>
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> > &gt; &amp;gt;&amp;gt;Subscribe to Marc's Blog via an RSS
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> Feedburner
> > &gt;
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> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Leave a Reply
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> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;Archived Entry
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;*
Post Date :
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;*
Wednesday, Sep 5th, 2007 at 9:34
> pm
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;*
Category :
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;*
> > &gt; &amp;gt;&amp;gt;
> &amp;lt;http://www.marcgunther.com/?cat=1&gt;Sustainabili
> > &gt; &amp;gt;&amp;gt; ty and
> &amp;lt;http://www.marcgunther.com/?cat=7&gt;CSR
> > &gt; &amp;gt;&amp;gt; and
> &amp;lt;http://www.marcgunther.com/?cat=8&gt;Energy
> > &gt; &amp;gt;&amp;gt; and
> > &gt; &amp;gt;&amp;gt;
> &amp;lt;http://www.marcgunther.com/?cat=9&gt;Environment
> > &gt; &amp;gt;&amp;gt; and
> &amp;lt;http://www.marcgunther.com/?cat=20&gt;NGOs
> > &gt; &amp;gt;&amp;gt; and
> &amp;lt;http://www.marcgunther.com/?cat=23&gt;Consumption
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;* Do
More :
> > &gt; &amp;gt;&amp;gt; &nbsp;&nbsp;&nbsp;* You
can leave a response, or
> > &gt; &amp;gt;&amp;gt;
> >
&amp;lt;http://www.marcgunther.com/wp-trackback.php?p=253&gt;trackback
>
> > &gt; &amp;gt;&amp;gt; from your own site.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;(c)2006 -- by Marc Gunther // Site
built by
> > &amp;lt;http://www.fatroman.com&gt;Fat Roman
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt;&amp;gt;&amp;gt;
> > &gt; &amp;gt;Gary Liss &amp;amp; Associates
> > &gt; &amp;gt;916-652-7850
> > &gt; &amp;gt;Fax: 916-652-0485
> > &gt; &amp;gt;www.garyliss.com
> > &gt;
> > &gt; Gary Liss &amp;amp; Associates
> > &gt; 916-652-7850
> > &gt; Fax: 916-652-0485
> > &gt; www.garyliss.com &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 3 of 4 ==
> > &gt; Date: Tues, Sep 18 2007 1:36 pm
> > &gt; From: Gary Liss &nbsp;
> > &gt;
> > &gt;
> > &gt; Bill,
> > &gt;
> > &gt; Thanks for your input on this. &nbsp;They were very
> > &gt; helpful! &nbsp;For the record, I only was circulating
what was
> published
> > elsewhere.
> > &gt;
> > &gt; I also understand that Coca-Cola did NOT adopt a
> > &gt; Zero Waste goal. &nbsp;Instead, they adopted
> > &gt; a goal to recycle or reuse 100 percent of its
> > &gt; plastic bottles in the U.S. &nbsp;The way Marc Gunther
> > &gt; reported that was his view that this was a major
> > &gt; step forward towards Zero Waste. &nbsp;But he was NOT
> > &gt; suggesting that Coca-Cola is a Zero Waste
> > &gt; company, nor have they adopted that goal.
> > &gt;
> > &gt; This is NOT diluting the brand of Zero Waste,
> > &gt; just some positive actions and commitments by a
> > &gt; major player in the field. &nbsp;We also clearly need
> > &gt; to address the refillables issues with them to
> > &gt; ensure that these positive actions do not
> > &gt; undercut the higher priority of reuse.
> > &gt;
> > &gt; Gary
> > &gt;
> > &gt; At 07:03 AM 9/18/2007, Bill Sheehan wrote:
> > &gt; &amp;gt;A couple of clarifications on Marc Gunther's
> > &gt; &amp;gt;article circulated by Gary Liss that suggest
> > &gt; &amp;gt;prudence on hawking the Zero Waste brand too
> > &gt; &amp;gt;cheaply. &nbsp;Coke is to be congratulated
on
> > &gt; &amp;gt;committing to invest in recycling more of its
> > &gt; &amp;gt;plastic, but calling that Zero Waste may be
premature.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Gunther: &nbsp;&amp;quot;Zero waste ...
won a powerful new
> > &gt; &amp;gt;supporter yesterday in the Coca-Cola Co., which
> > &gt; &amp;gt;set a long-term goal of having every bottle it
> > &gt; &amp;gt;sells in the U.S. recycled or
reused.&amp;quot;
> > &gt; &amp;gt;
> > &gt; &amp;gt;An article in Plastics News (August 31, by Mike
> > &gt; &amp;gt;Verespej) had a more sober article with some
interesting
> specifics.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Plastics News: &nbsp;&amp;quot;In 2006
.... [Coca-Cola]
> > &gt; &amp;gt;introduced in the Netherlands a light-weight,
> > &gt; &amp;gt;recyclable bottle containing 25 percent recycled

> > &gt; &amp;gt;material that will replace the refillable
> > &gt; &amp;gt;plastic bottles it previously sold in that
market..&amp;quot;
> > &gt; &amp;gt;Is this Zero Waste?
> > &gt; &amp;gt;
> > &gt; &amp;gt;Gunther: &nbsp;&amp;quot;Coke's plastic
bottles currently
> contain about 10%
> > recycled PET.&amp;quot;
> > &gt; &amp;gt;Plastics News: &nbsp;&amp;quot;Coca-Cola
Enterprises, which
> > &gt; &amp;gt;bottles 19 percent of Coca-Cola nonalcoholic
> > &gt; &amp;gt;beverages worldwide and is its largest bottler,
> > &gt; &amp;gt;used recycled PET for 3.8 percent of its needs
last
> year.&amp;quot;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Gunther: &nbsp;&amp;quot;The plant will
open next year; it
> > &gt; &amp;gt;will produce about 100 million pounds of
> > &gt; &amp;gt;food-grade recycled PET for reuse each year.
> > &gt; &amp;gt;Plastics News: &nbsp;&amp;quot;In 2006
.... almost 4 billion
> > &gt; &amp;gt;pounds of PET bottles were not
recycled.&amp;quot; [U.S.,
> industry wide]
> > &gt; &amp;gt;A long ways to go to Zero!
> > &gt; &amp;gt;
> > &gt; &amp;gt;And most importantly:
> > &gt; &amp;gt;
> > &gt; &amp;gt;Plastics News: &nbsp;&amp;quot;Coca-Cola
also has invested $2
>
> > &gt; &amp;gt;million&amp;quot; in voluntary recycling
programs, which
> > &gt; &amp;gt;it plans to promote nationally.
&amp;quot;Despite the
> > &gt; &amp;gt;need for more recycled materials, Coca-Cola and
> > &gt; &amp;gt;PepsiCo Inc. have opposed bottle
deposits.&amp;quot;
> > &gt; &amp;gt;Deposits have proven to be effective.
&nbsp;Is it
> > &gt; &amp;gt;o.k. to declare a Zero Waste goal and then
> > &gt; &amp;gt;promote a marginal, self-serving strategy?
> > &gt; &amp;gt;
> > &gt; &amp;gt;/Bill Sheehan
> > &gt; &amp;gt;Product Policy Institute
> > &gt; &amp;gt;
> > &gt; &amp;gt;__._,_.___
> > &gt; &amp;gt;
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> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;__,_._,___
> > &gt;
> > &gt; Gary Liss &amp;amp; Associates
> > &gt; 916-652-7850
> > &gt; Fax: 916-652-0485
> > &gt; www.garyliss.com &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt; == 4 of 4 ==
> > &gt; Date: Tues, Sep 18 2007 2:09 pm
> > &gt; From: Dan Knapp &nbsp;
> > &gt;
> > &gt;
> > &gt; Bill Sheehan's response to the Coke initiative was indeed
helpful.
> &nbsp;&nbsp;
> > &gt; His last question:
> > &gt;
> > &gt; Is it o.k. to declare a Zero Waste goal and then promote a
marginal,
> &nbsp;
> > &gt; self-serving strategy?
> > &gt;
> > &gt; applies beyond Coca-Cola to the current situation of
Canberra, &nbsp;
> > &gt; Australia, the original adopter of the zero-waste goal.
&nbsp;There,
> a &nbsp;
> > &gt; government agency calling itself ACT-NoWaste has disrupted
and &nbsp;
> > &gt; limited recycling businesses while presiding over a massive
landfill
> &nbsp;
> > &gt; expansion and roundfiling a 1996 plan to build a zero waste
transfer
> &nbsp;
> > &gt; facility on land it bought for the purpose. &nbsp;So far
they're
> still &nbsp;
> > &gt; getting away with it, although ZWIA has decided to intervene
on
> &nbsp;
> > &gt; behalf of Revolve, one of the affected recycling businesses.
> &nbsp;&nbsp;
> > &gt; Goodonya, ZWIA!
> > &gt;
> > &gt; Dan Knapp
> > &gt; Urban Ore, Inc.
> > &gt;
> > &gt;
> > &gt; On Sep 18, 2007, at 1:36 PM, Gary Liss wrote:
> > &gt;
> > &gt; &amp;gt; Bill,
> > &gt; &amp;gt;
> > &gt; &amp;gt; Thanks for your input on this. &nbsp;They
were very helpful!
> &nbsp;For the &nbsp;
> > &gt; &amp;gt; record, I only was circulating what was
published elsewhere.
> > &gt; &amp;gt;
> > &gt; &amp;gt; I also understand that Coca-Cola did NOT adopt
a Zero Waste
> goal. &nbsp;&nbsp;
> > &gt; &amp;gt; Instead, they adopted
> > &gt; &amp;gt; a goal to recycle or reuse 100 percent of its
plastic
> bottles in &nbsp;
> > &gt; &amp;gt; the U.S. &nbsp;The way Marc Gunther
reported that was his
> view that this &nbsp;
> > &gt; &amp;gt; was a major step forward towards Zero Waste.
&nbsp;But he
> was NOT &nbsp;
> > &gt; &amp;gt; suggesting that Coca-Cola is a Zero Waste
company, nor have
> they &nbsp;
> > &gt; &amp;gt; adopted that goal.
> > &gt; &amp;gt;
> > &gt; &amp;gt; This is NOT diluting the brand of Zero Waste,
just some
> positive &nbsp;
> > &gt; &amp;gt; actions and commitments by a major player in
the field.
> &nbsp;We also &nbsp;
> > &gt; &amp;gt; clearly need to address the refillables issues
with them to
> ensure &nbsp;
> > &gt; &amp;gt; that these positive actions do not undercut the
higher
> priority of &nbsp;
> > &gt; &amp;gt; reuse.
> > &gt; &amp;gt;
> > &gt; &amp;gt; Gary
> > &gt; &amp;gt;
> > &gt; &amp;gt; At 07:03 AM 9/18/2007, Bill Sheehan wrote:
> > &gt; &amp;gt;&amp;gt; A couple of clarifications on Marc
Gunther's article
> circulated
> > by &nbsp;
> > &gt; &amp;gt;&amp;gt; Gary Liss that suggest prudence on
hawking the Zero
> Waste brand &nbsp;
> > &gt; &amp;gt;&amp;gt; too cheaply. &nbsp;Coke is to
be congratulated on
> committing to invest
> > &nbsp;
> > &gt; &amp;gt;&amp;gt; in recycling more of its plastic,
but calling that
> Zero Waste may
> > &nbsp;
> > &gt; &amp;gt;&amp;gt; be premature.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Gunther:
&nbsp;&amp;quot;Zero waste ... won a
> powerful new supporter
> > yesterday &nbsp;
> > &gt; &amp;gt;&amp;gt; in the Coca-Cola Co., which set a
long-term goal of
> having every
> >
> > &gt; &amp;gt;&amp;gt; bottle it sells in the U.S.
recycled or
> reused.&amp;quot;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; An article in Plastics News (August
31, by Mike
> Verespej) had a &nbsp;
> > &gt; &amp;gt;&amp;gt; more sober article with some
interesting specifics.
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Plastics News:
&nbsp;&amp;quot;In 2006 ...
> [Coca-Cola] introduced in the &nbsp;
> > &gt; &amp;gt;&amp;gt; Netherlands a light-weight,
recyclable bottle
> containing 25 &nbsp;
> > &gt; &amp;gt;&amp;gt; percent recycled material that will
replace the
> refillable
> > plastic &nbsp;
> > &gt; &amp;gt;&amp;gt; bottles it previously sold in that
market.&amp;quot;
> > &gt; &amp;gt;&amp;gt; Is this Zero Waste?
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Gunther:
&nbsp;&amp;quot;Coke's plastic bottles
> currently contain about
> > 10% &nbsp;
> > &gt; &amp;gt;&amp;gt; recycled PET.&amp;quot;
> > &gt; &amp;gt;&amp;gt; Plastics News:
&nbsp;&amp;quot;Coca-Cola
> Enterprises, which bottles 19
> > percent &nbsp;
> > &gt; &amp;gt;&amp;gt; of Coca-Cola nonalcoholic beverages
worldwide and is
> its largest
> >
> > &gt; &amp;gt;&amp;gt; bottler, used recycled PET for 3.8
percent of its
> needs last
> > year.&amp;quot;
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Gunther: &amp;quot;The plant
will open next year; it
> will produce
> > about 100 &nbsp;
> > &gt; &amp;gt;&amp;gt; million pounds of food-grade
recycled PET for reuse
> each year.
> > &gt; &amp;gt;&amp;gt; Plastics News:
&nbsp;&amp;quot;In 2006 ... almost 4
> billion pounds of PET
> >
> > &gt; &amp;gt;&amp;gt; bottles were not
recycled.&amp;quot; [U.S., industry
> wide]
> > &gt; &amp;gt;&amp;gt; A long ways to go to Zero!
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; And most importantly:
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; Plastics News:
&nbsp;&amp;quot;Coca-Cola also has
> invested $2
> > million&amp;quot; in &nbsp;
> > &gt; &amp;gt;&amp;gt; voluntary recycling programs, which
it plans to
> promote &nbsp;
> > &gt; &amp;gt;&amp;gt; nationally. &amp;quot;Despite
the need for more
> recycled materials,
> > Coca-
> > &gt; &amp;gt;&amp;gt; Cola and PepsiCo Inc. have opposed
bottle
> deposits.&amp;quot;
> > &gt; &amp;gt;&amp;gt; Deposits have proven to be
effective.. &nbsp;Is it
> o.k.. to declare a &nbsp;
> > &gt; &amp;gt;&amp;gt; Zero Waste goal and then promote a
marginal,
> self-serving
> > strategy?
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; /Bill Sheehan
> > &gt; &amp;gt;&amp;gt; Product Policy Institute
> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; __._,_.___
> > &gt; &amp;gt;&amp;gt;
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> > &gt; &amp;gt;&amp;gt;
> > &gt; &amp;gt;&amp;gt; __,_._,___
> > &gt; &amp;gt; Gary Liss &amp;amp; Associates
> > &gt; &amp;gt; 916-652-7850
> > &gt; &amp;gt; Fax: 916-652-0485
> > &gt; &amp;gt; www.garyliss.com
> > &gt; &amp;gt; &amp;gt;
> > &gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> >
>
==============================================================================
> > &gt; TOPIC: Article on Zero Waste in CA, from Sri Lanka newspaper
covering
> trip
> > of
> > &gt; Jaime Lozano from City of Los Angeles
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/ef655e12fcd640ff?hl=en
> > &gt;
> >
>
==============================================================================
> > &gt;
> > &gt; == 1 of 1 ==
> > &gt; Date: Tues, Sep 18 2007 4:58 am
> > &gt; From: Gary Liss &nbsp;
> > &gt;
> > &gt;
> > &gt; Apologies for Cross-Postings - Please share with interested
> > &gt; colleagues. &nbsp;FYI, Jaime Lozano works for the City
of Los
> Angeles,
> > &gt; Citywide Solid Resources Recycling Division (see contact
info
> > &gt; below). &nbsp;He is also President of the South Bay
Business
> Environmental
> > &gt; Coalition (www.sbbec.org) in the Los Angeles area, and a
Boardmember
> > &gt; of the CA Resource Management Training Institute
(www.crmti.org).
> &nbsp;He
> > &gt; was recently invited to speak in Sri Lanka about solid
waste,
> > &gt; resource management, and zero waste in CA.
> > &gt;
> > &gt; &amp;gt;From: &amp;quot;Jaime Lozano&amp;quot;
> &amp;lt;Jalozano1@no.address&amp;gt;
> > &gt; &amp;gt;Date: Mon, 17 Sep 2007 23:26:09 -0700
> > &gt; &amp;gt;
> > &gt; &amp;gt;----------
> > &gt; &amp;gt;From: Weerasekera, Chamalie
[mailto:WeerasekeraC@no.address]
> > &gt; &amp;gt;Sent: Monday, September 17, 2007 1:49 AM
> > &gt; &amp;gt;To: Jaime Lozano
> > &gt; &amp;gt;Subject: ARTICLE IN THE SUNDAY OBSERVER
> > &gt; &amp;gt;
> > &gt; &amp;gt;Jaime
> > &gt; &amp;gt;Give below is an article featureed in the Sunday
Observer --
> re your
> > &gt; &amp;gt;interview
> > &gt; &amp;gt;Regards
> > &gt; &amp;gt;Chamalie Weerasekera
> > &gt; &amp;gt;Cultural Affairs Specialist
> > &gt; &amp;gt;American Center
> > &gt; &amp;gt;Colombo, Sri Lanka
> > &gt; &amp;gt;Tel: (94) 11 249 8163
> > &gt; &amp;gt;Fax:(94) 11 244 9070
> > &gt; &amp;gt;EMail:weerasekerac@no.address
> > &gt; &amp;gt;
> > &gt;
> >
>
&amp;gt;&amp;lt;http://www..sundayobserver.lk/2007/09/09/imp02.asp&gt;http://www.sundayobserver..lk/2007/09/09/imp02.asp
> >
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;Recycling trash: the best solid waste management
> > &gt; &amp;gt;by Shanika Sriyananda
> > &gt; &amp;gt;
> > &gt; &amp;gt;Picture (Metafile)
> > &gt; &amp;gt;
> > &gt; &amp;gt;Recycled items
> > &gt; &amp;gt;
> > &gt; &amp;gt;Picture (Metafile)
> > &gt; &amp;gt;
> > &gt; &amp;gt;Jaime A. Lozano
> > &gt; &amp;gt;When you are pointing your finger at somebody
how many
> fingers are
> > &gt; &amp;gt;pointing back at you? Yes, it's a matter of fact
to think
> seriously.
> > &gt; &amp;gt;There are three fingers of your own hand waiting
impatiently
> to accuse
> > you.
> > &gt; &amp;gt;
> > &gt; &amp;gt;You may accuse the others, may be the
government, Ministry of
>
> > &gt; &amp;gt;Environment and Municipal Councils for not
sorting out your
> > &gt; &amp;gt;household trash properly. Did you ever think
that three other
>
> > &gt; &amp;gt;fingers are accusing you for not sorting out
your own
> household
> > &gt; &amp;gt;trash and separate the things that can be
re-cycled.
> > &gt; &amp;gt;
> > &gt; &amp;gt;This was the message given by Jaime A. Lozano,
Environmental
> > &gt; &amp;gt;Specialist, Bureau of Sanitation, California who
was in Sri
> Lanka to
> > &gt; &amp;gt;share the experiences in solid waste management
systems in
> > &gt; &amp;gt;California, USA with the Sri Lankan authorities.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;Everyone has to be part of the
whole solid waste
> management
> > &gt; &amp;gt;programs. Every one should ask the question from
him or
> herself,
> > &gt; &amp;gt;what did I do to re-cycle trash
today&amp;quot;, he said in
> an exclusive
> > &gt; &amp;gt;interview with the 'Sunday Observer' recently.
> > &gt; &amp;gt;
> > &gt; &amp;gt;The story of solid waste management in
California, which
> generates
> > &gt; &amp;gt;thousands and thousands of tonnes of waste, did
not turn to
> zero
> > &gt; &amp;gt;waste overnight. Strong commitment from the
political
> leadership to
> > &gt; &amp;gt;the villagers through systematic educational and
awareness
> programs
> > &gt; &amp;gt;implemented to give novel meaning to waste
brought good
> results
> > &gt; &amp;gt;today. Waste or trash is not waste to the
residents of
> California any
> > more.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Decades-long struggle to give a value to waste
have now
> turned waste
> > &gt; &amp;gt;into profitable business ventures. California,
which
> generates
> > &gt; &amp;gt;thousands tonnes of household and business waste
daily, has
> been
> > &gt; &amp;gt;able to reduced waste by 25 per cent in 1995,
then by 50 per
> cent in
> > &gt; &amp;gt;2000 and 60 percent now.
> > &gt; &amp;gt;
> > &gt; &amp;gt;The local authorities have given targets and if
they fail
> they are
> > &gt; &amp;gt;liable to a fine of US$ 10,000 a day.
> > &gt; &amp;gt;
> > &gt; &amp;gt;The Californians pay taxes for their household
waste. The
> small
> > &gt; &amp;gt;garbage bins are taxed less and saving waste
will save more
> money.
> > &gt; &amp;gt;Most of the materials in waste bins end up in
re-cycle bins.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;In California we have been working
with waste
> management since
> > the
> > &gt; &amp;gt;early 70s. Since then lots of people are working
on recycling
> and
> > &gt; &amp;gt;everybody was talking about recycling. Lots of
programs were
> > &gt; &amp;gt;evolved. But people started asking, if I keep
collecting and
> recycle
> > &gt; &amp;gt;waste no body wants to buy my products.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Then they found something qualitywise was
missing to some
> extent in
> > &gt; &amp;gt;the product. Then we created the market for
these products
> and went
> > &gt; &amp;gt;for market development programs. We started
realising that
> waste is
> > &gt; &amp;gt;becoming a commodity that something to be
sold&amp;quot;,
> Lozano said.
> > &gt; &amp;gt;
> > &gt; &amp;gt;According to Lozano, all these people should be
made to come
> to a
> > &gt; &amp;gt;common understanding that we live in a limited
planet and we
> do not
> > &gt; &amp;gt;get any more resources as they are limited.
Meanwhile, we
> have to
> > &gt; &amp;gt;manage the resources that we already have.
> > &gt; &amp;gt;
> > &gt; &amp;gt;These resources are not in a store and cannot
multiply.
> Therefore,
> > &gt; &amp;gt;we have to manage what we have. For this we
first need to
> reduce and
> > &gt; &amp;gt;recycle. Before we reduce, we need to rethink,
need to
> redesign and
> > &gt; &amp;gt;we need to reevaluate how we have to do things.
> > &gt; &amp;gt;
> > &gt; &amp;gt;We need to refuse and return material that has
been made to
> handle
> > &gt; &amp;gt;in the wrong way and which are not beneficial to
the planet.
> We all
> > &gt; &amp;gt;have to take initiatives to use the limited
resources on the
> earth
> > &gt; &amp;gt;for the use of the next generation.
> > &gt; &amp;gt;
> > &gt; &amp;gt;It is important to think what we are going to
leave for them,
> he
> > &gt; &amp;gt;said.In California, waste ended up in landfills
but now the
> country
> > &gt; &amp;gt;has run out of land areas to continue dumping of
waste. It
> costs
> > &gt; &amp;gt;lots of money to take waste to landfills and
land is very
> expensive.
> > &gt; &amp;gt;
> > &gt; &amp;gt;These obstacles due to limited land resources,
the
> Californian
> > &gt; &amp;gt;authorities were compelled to re-define waste .
In the 1800
> we had
> > &gt; &amp;gt;world's largest resources but after 1900 with
population boom
> it had
> > &gt; &amp;gt;reduced greatly. Today we have realised that our
resources
> are
> > &gt; &amp;gt;further shrinking and this is the phenomena
around the world.
> All
> > &gt; &amp;gt;the countries are suffering from limited
resources.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;Then we started to use less energy
to save water in
> effective
> > ways
> > &gt; &amp;gt;as consumers. In California we have also
realised that the
> resources
> > &gt; &amp;gt;are becoming more and more expensive. Especially
the
> landfills are
> > &gt; &amp;gt;more expensive as they have already been filled
with trash.
> > &gt; &amp;gt;
> > &gt; &amp;gt;So we thought, why not find other ways to deal
the things
> that
> > &gt; &amp;gt;people call waste and lets make it a commodity?
asked Lozano
> who
> > &gt; &amp;gt;called it as a successful saga. Like taking
stuff from a
> magic box
> > &gt; &amp;gt;Lozano took out re-cycled products brought from
California.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;This pen is made out of recycled
cardboard and
> plastic and wood
> > in
> > &gt; &amp;gt;it recycled popsicle sticks. This is a key tag
made out of
> corn
> > &gt; &amp;gt;starch, a ruler made out of saw dust. This
pencil is made out
> of
> > &gt; &amp;gt;blue jeans (denim pants) and this is made using
old currency
> notes
> > &gt; &amp;gt;which are old and torn. This is just a few out
of many
> products in
> > &gt; &amp;gt;California,&amp;quot; he said after exhibits
his products.
> > &gt; &amp;gt;
> > &gt; &amp;gt;According to Lozano it is not difficult to find
markets but
> just to
> > &gt; &amp;gt;create markets. For an example we have lots of
plastics and
> we found
> > &gt; &amp;gt;out those who are interested in plastics.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Then we find a company which is interested in.
Then find
> somebody to
> > &gt; &amp;gt;wash, check and given us the stock in the
quality which we
> need, he
> > &gt; &amp;gt;said adding that the state would help them to
have a private
> public
> > &gt; &amp;gt;partnership through the recycling market
development zones.
> > &gt; &amp;gt;
> > &gt; &amp;gt;We give them low interest loans to open up their
shops. Where
> do we
> > &gt; &amp;gt;get money to do that ? We get that by adding
small fees at
> the
> > &gt; &amp;gt;landfill. At the landfill every household has to
pay. What we
> do is
> > &gt; &amp;gt;we add small fee into that and that money goes
directly to
> the
> > &gt; &amp;gt;recycling market development zoneand they are
available for
> low
> > &gt; &amp;gt;interest loans?, he said.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Educating school children is the most successful
step,
> according to
> > &gt; &amp;gt;Lozano, that a country can adopt to reduce waste
and promote
> > re-cycling.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;The most powerful group is the
school children and
> they will go
> > any
> > &gt; &amp;gt;home and change the parents, educate the parents
and make a
> > &gt; &amp;gt;sustainable change. We started programs where
the teachers
> got
> > &gt; &amp;gt;involved. The children are given the training on
re-cycling
> from
> > &gt; &amp;gt;small days. They are given assignments to
understand how does
>
> > &gt; &amp;gt;landfill work. Ultimately they will influence
their parents
> and also
> > &gt; &amp;gt;the neighbours to change their
environment&amp;quot;, he
> pointed out.
> > &gt; &amp;gt;
> > &gt; &amp;gt;Lozano said that Sri Lanka can get products from
India, China
> and
> > &gt; &amp;gt;the USA and it is vital to implement programs to
start
> businesses
> > &gt; &amp;gt;with trash. &amp;quot;You can consume them,
collect them,
> manage it in a
> > way
> > &gt; &amp;gt;where you give value added with change them so
make them in
> another
> > &gt; &amp;gt;industry locally and make a new product, which
generatesself
> > &gt; &amp;gt;employment&amp;quot;, he added.
> > &gt; &amp;gt;
> > &gt; &amp;gt;According to Lozano, there are lots of
opportunities for
> education
> > &gt; &amp;gt;and lots of people are very interesting and but
Sri Lankans
> are not
> > &gt; &amp;gt;communicating with each other about the matter.
> > &gt; &amp;gt;
> > &gt; &amp;gt;&amp;quot;Solid waste management in Sri
Lanka has a growth
> but I think
> > that
> > &gt; &amp;gt;the educational experts and the government
should get
> together to
> > &gt; &amp;gt;implement a workable program on solid waste
management.
> There's lots
> > &gt; &amp;gt;of promise in Sri Lanka. If not, Sri Lanka is
going to face
> many
> > &gt; &amp;gt;problems in future&amp;quot;, he warned.
> > &gt; &amp;gt;
> > &gt;
>
&amp;gt;&amp;lt;mailto:shanika@no.address&gt;shanika@no.address
> > &gt; &amp;gt;*************************
> > &gt; Jaime A. Lozano
> > &gt; Environmental Specialist II
> > &gt; Department of Public Works
> > &gt; Bureau of Sanitation
> > &gt; Citywide Solid Resources Recycling Div.
> > &gt; 1149 South Broadway
> > &gt; 10th Floor, Mail Stop 944
> > &gt; Los Angeles, CA &nbsp;90015-2213
> > &gt; (213) 485-3873 &nbsp;Fax (213) 485-3671
> > &gt;
> > &gt;
> > &gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt; &amp;gt;
> > &gt;
> > &gt; Gary Liss &amp;amp; Associates
> > &gt; 916-652-7850
> > &gt; Fax: 916-652-0485
> > &gt; www.garyliss.com &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> >
>
==============================================================================
> > &gt; TOPIC: FW: The latest on zero waste from NRC
> > &gt;
> >
>
http://groups.google.com/group/GreenYes/browse_thread/thread/56657442f51dd4a8?hl=en
> > &gt;
> >
>
==============================================================================
> > &gt;
> > &gt; == 1 of 1 ==
> > &gt; Date: Tues, Sep 18 2007 7:08 am
> > &gt; From: &amp;quot;Bill Sheehan&amp;quot; &nbsp;
> > &gt;
> > &gt;
> > &gt; A couple of clarifications on Marc Gunther's article
circulated by
> Gary
> > Liss
> > &gt; that suggest prudence on hawking the Zero Waste brand too
cheaply.
> &nbsp;Coke
> > is
> > &gt; to be congratulated on committing to invest in recycling
more of its
> > &gt; plastic, but calling that Zero Waste may be premature.
> > &gt; &nbsp;
> > &gt; Gunther: &nbsp;&amp;quot;Zero waste . won a powerful
new supporter
> yesterday in the
> > &gt; Coca-Cola Co., which set a long-term goal of having every
bottle it
> sells
> > in
> > &gt; the U.S. recycled or reused.&amp;quot;
> > &gt; &nbsp;
> > &gt; An article in Plastics News (August 31, by Mike Verespej)
had a more
> sober
> > &gt; article with some interesting specifics.
> > &gt;
> > &gt; Plastics News: &nbsp;&amp;quot;In 2006 . [Coca-Cola]
introduced in
> the Netherlands
> > a
> > &gt; light-weight, recyclable bottle containing 25 percent
recycled
> material
> > that
> > &gt; will replace the refillable plastic bottles it previously
sold in
> that
> > &gt; market.&amp;quot;
> > &gt; Is this Zero Waste?
> > &gt; &nbsp;
> > &gt; Gunther: &nbsp;&amp;quot;Coke's plastic bottles
currently contain
> about 10%
> > recycled PET.&amp;quot;
> > &gt; Plastics News: &nbsp;&amp;quot;Coca-Cola
Enterprises, which bottles
> 19 percent of
> > &gt; Coca-Cola nonalcoholic beverages worldwide and is its
largest
> bottler,
> > used
> > &gt; recycled PET for 3.8 percent of its needs last
year.&amp;quot;
> > &gt; &nbsp;
> > &gt; Gunther: &nbsp;&amp;quot;The plant will open next
year; it will
> produce about 100
> > million
> > &gt; pounds of food-grade recycled PET for reuse each year.
> > &gt; Plastics News: &nbsp;&amp;quot;In 2006 . almost 4
billion pounds of
> PET bottles
> > were not
> > &gt; recycled.&amp;quot; [U.S., industry wide]
> > &gt; A long ways to go to Zero!
> > &gt; &nbsp;
> > &gt; And most importantly:
> > &gt; &nbsp;
> > &gt; Plastics News: &nbsp;&amp;quot;Coca-Cola also has
invested $2
> million&amp;quot; in
> > voluntary
> > &gt; recycling programs, which it plans to promote nationally.
> &amp;quot;Despite
> > the need
> > &gt; for more recycled materials, Coca-Cola and PepsiCo Inc. have
opposed
> > bottle
> > &gt; deposits.&amp;quot; &nbsp;
> > &gt; Deposits have proven to be effective. &nbsp;Is it o.k.
to declare a
> Zero Waste
> > &gt; goal and then promote a marginal, self-serving strategy?
> > &gt; &nbsp;
> > &gt; /Bill Sheehan
> > &gt; Product Policy Institute
> > &gt; &nbsp;
> > &gt;
> > &gt; &nbsp;
> > &gt;
> > &gt;
> > &gt;
> > &gt;
> >
>
==============================================================================
> > &gt;
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> > &gt; group.
> > &gt;
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