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[GreenYes] more on RecycleBank

For Immediate
Release Contact:

Thursday, February 15,
John Rago

City Communications and Policy Development Director


Mayor Baker Announces Plan for Citywide Curbside Recycling

Says City?s Successful Pilot Recycling Program
Indicates Wilmington is Ready to Lead the State
Into a New Era of Trash Disposal that is
Environmentally and Fiscally Responsible

Wilmington Mayor James M. Baker today announced
the City Administration?s decision to expand
curbside recycling Citywide beginning next month.
The Mayor said the City?s six-month pilot
recycling program conducted in six geographic
areas of Wilmington since June of 2006 indicates
that Wilmingtonians understand and appreciate the
environmental and fiscal benefits of recycling
and are ready to lead Delaware into a new era of trash disposal.

?I am extremely proud of the thousands of
residents in the pilot recycling program who have
produced a 35% diversion rate meaning that more
than two million pounds of trash that we would
have normally deposited in the landfill have been
diverted to recycling,? said Mayor Baker. ?The
6,800 households that have been recycling since
last summer have proven to me and many others who
have been monitoring this effort that we are
ready to recycle in Wilmington and will produce
even better results with a citywide program.?

The Mayor said another 17,700 households will be
added to the voluntary program during the months
of March, April and May as recycling is
introduced Citywide for a total of 24,500
households. Wilmington?s program is managed by
Public Works Commissioner Kash Srinivasan and
Public Works Operations Director Al Ballard under
a contractual arrangement with RecycleBank, a
Philadelphia-based recycling company. Based on
suggestions from citizens and the City?s Clean
Wilmington Committee, Mayor Baker said the color
of the bins used for Citywide recycling will now
be burgundy in color as opposed to the blue bins used in the pilot program.

Mayor Baker said RecycleBank offers two unique
and attractive features that contributed to the
pilot?s success and convinced him that a citywide
program will also be successful. The first is
single-stream recycling, meaning that recyclable
materials such as paper, plastic, glass, tin, and
aluminum can be placed in one recycle bin without
separating the materials. The second feature is a
financial rewards program called RecycleBank
Dollars that are credited to the RecycleBank
accounts of individual households based on the
amount of materials that are recycled. Citizens
can earn as much as $35.00 a month that can be
redeemed at any of the more than 100 area
businesses that have signed up as RecycleBank partners.

Mayor Baker today joined with the Clean
Wilmington Committee and the chief legislative
sponsor of the City?s recycling program, At-Large
Council Member Charles ?Bud? Freel, to ask for
City Council?s approval tonight of an ordinance
to amend an agreement to with RecycleBank to
provide Citywide recycling services for the next
five years. The amendment reflects recycling
performance achieved during the pilot phase of
the program in two ways­limiting the yearly fee
of $2.00 per household each month to
participating households, and modifying the
guarantee provisions in the agreement to reflect
diversion rates achieved in the pilot. At the
current diversion rate of 35%, the City expects
to spend no more than $150,000 more for Citywide
recycling than the current $5 million that is
budgeted per year for total trash removal. As the
diversion rate approaches 50%, the City will
?break-even? and spend no more than it currently
budgets for trash removal. Mayor Baker said
because trash disposal is an ongoing required
service and required expense, he would much
prefer that the City spend its money with
RecycleBank instead of paying to dispose of its
trash in the Cherry Island Landfill.

On March 19 and 20, recycling will begin in six
geographic areas east and west of Interstate 95,
including Westmorland, Wawaset Heights, Wawaset
Park, 4th and Greenhill area, part of The Flats,
the Triangle Neighborhood, a portion of the 9th
Ward, a portion of the Highlands, Southbridge,
Union Park Gardens, a portion of Canby Park and Bayard Square.

On April 16 and 17, recycling will begin in six
more geographic areas on either side of the
interstate, including the remainder of the
Highlands, the remainder of 40 Acres, Trinity
Vicinity, Mid-Town Brandywine, Happy Valley, part
of Delaware Avenue, Brandywine Hills, Cool
Spring, West Hill, part of Little Italy, Harlan and the remainder of 9th Ward.

On May 14 and 15, recycling will begin in the
last six geographic areas of the City, which
includes Hedgeville, Eastlawn, Prices Run, the
remainder of Little Italy, the remainder of The
Flats, Riverside, Eastlake, Brandywine Village
and Lower Brandywine Village, and the remainder of Hilltop.

Monday will remain as the recycle collection day
for households east of the interstate, and
Tuesdays will be the collection day for
communities west of the interstate. Regular trash
collection days would remain the same on
Thursdays for homes east of the interstate and on
Fridays west of the interstate.

Mayor Baker today thanked Secretary John Hughes
and others officials from the Delaware Department
of Natural Resources and Environmental Control
(DNREC) for what he said has been ?their
tremendous support? for Wilmington?s recycling
efforts. Deputy Secretary David Small was with
the Mayor today for the announcement of Citywide
recycling. "DNREC commends Wilmington for its
pioneering efforts in establishing a citywide
recycling program with RecycleBank," said Deputy
Secretary Small. "Wilmington has set the standard
and is now leading the way for incentive based,
single stream curbside recycling in Delaware."
Mayor Baker today also thanked RecycleBank for
its efforts at making Wilmington one of the
leading cities in the country in terms of
measurable results from recycling. RecycleBank
Chief Operating Office Scott Lamb said the
company is very pleased to have been able to
bring its incentive-based recycling program to
the residents of Wilmington. ?Mayor Baker, his
staff and Wilmington City Council are to be
commended for their forward thinking in adopting
a program that could eventually reduce trash
volumes to the landfill by 50%, making Wilmington
the first Northeast City to achieve such
results,? said Lamb. ?As it is, Wilmington?s
successful pilot has pushed the City into a
leadership role concerning recycling and we
expect even greater results in Wilmington in the years ahead.?

Lamb said RecycleBank was launched with the goal
of preserving the environment and demonstrating
that businesses can build brand value with
corporate citizenship by providing communities
with a cost effective and environmentally
conscious solution to the rising cost of waste
collection. He said by aligning the goals of the
private sector with the goals of the public
sector, RecycleBank creates sustainable value
because households, businesses, communities and
the environment all reap the benefits of green,
sustainable business practices. More information
on the company is available at

Participating recycle business sponsors include
the Washington Street Ale House, Wilmington Blue
Rocks, Happy Harry?s, Grotto Pizza, Iron Hill
Brewery & Restaurant, Kelly?s Logan House, Happy
Dog Healthy Dog, ACME, Riverfront Market, Rite
Aid, FedEx Kinko?s, Bed Bath and Beyond, Regal
Cinemas, and Starbucks. RecycleBank Dollars can
be redeemed that these and other RecycleBank partner locations.

Recyclable materials include newspaper, mixed
paper, white paper envelopes, cardboard, junk
mail, magazines, telephone books, cereal boxes,
detergent containers, plastic containers #1 and
#2, plastic milk containers, aluminum cans, steel
cans, tin cans, empty aerosol cans, glass bottles
and jars. More information about curbside
recycling is available at the RecycleBank website
at <>


John Rago
Director of Communications and Policy Development for Mayor James M. Baker
302.576.2109 (office)
302.420.7928 (cell)

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