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[GreenYes] Recycled Content: False Claims or Whatcha Gonna Do?



We've all seen it... an original document is printed on 100% PCR or
PCF or FSC certified or whatever groovy, eco-cool paper we're
promoting. You know all the details about the paper, because at the
bottom, there's a small tagline or symbol announcing it all.

Then some one else makes a photocopy on god-only-knows-what type of
paper. The tagline now appears at the bottom of a document printed on
paper of questionable content. You shrug your shoulders and say to
yourself "Oh well, the reader will be savvy enough to recognize that
this is a photocopy."

In the larger scheme of things, it's not a big deal. But it's been
tickling me for 10 or 15 years. Having recently designed some
letterhead, I paused to consider some of the alternatives.

Here's what I've come up with:
(1) Watermark
(2) Photocopy blue - light blue ink that doesn't show up on the
photocopy
(3) Some pithy statement or disclaimer that says "if this isn't
original, don't believe it"

Here are the drawbacks:
(1) Watermark - expensive, limited paper lines
(2) Photocopy blue - doesn't always match the color scheme
(3) Disclaimer - this requires literary and poetic talents, not my
forte

Soooooo.... just tossing it out there to see if anyone else has an
opinion or solution.

Thanks

Laurie Stoerkel
Oakland, California
(510) 596-3795


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