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[GreenYes] Re: Recycled Content: False Claims or Whatcha Gonna Do?



Laurie,

Along a similar vein, since I have no control over other folks' choice of
paper in their fax machine, I add in the footer of a fax template "Close the
Loop- Buy Recycled Paper"

As far as original documents, maybe say: "Original printed on 100% groovy
eco-cool paper with remanufactured print cartridges. Close the Loop- Buy
Recycled Paper"

Or something that shows what you/your organization support(s), something
like ...

"Original printed on 100% groovy eco-cool paper with remanufactured print
cartridges. We encourage double-sided copying, closing the loop by buying
recycled paper and recycling discards."

Both may need to be more concise to meet space and message considerations.

The disadvantage of the watermark or colors that don't photocopy well, you
lose the positive message your trying to send through your purchasing
choice, even if the folks copying your document haven't made the same
commitment. Your letterhead will be associated with the buy recycled
message.

I do agree we need to address the issue of false claims, and believe it is
important to keep the message as positive as possible. Similarly, I
struggle with how to differentiate from "faux-recycling" and have toyed with
something like a "We Really Recycle" campaign.

<><><><><><><><><><><><><><><><><><><><><><><><><><><><><><>

Recycling "Shore" Matters!

James Wood, Regional Coordinator
Midshore Regional Recycling Program
P.O. Box 56
Centreville, MD 21617

410-758-6605
410-758-6606 Fax

jwood@no.address

...........................
See 2-page Recycling Guide inside back cover of Verizon phone book.

For info. about Spring & Fall Household Hazardous Waste Collections and
Electronics Recycling (eCycle) events check: www.midshorerecycling.org

Next Event planned for April 21, 2007 in Kent Co.

America Recycles 2006 ! ... check out www.americarecyclesday.org
Maryland's America Recycles 2006 Co-Coordinators: Connie Mayberry & James
Wood

Midshore recycling trucks run mostly on 20% Soy-Biodiesel !

The Midshore Regional Recycling Program is a cooperative partnership by and
between the Maryland Counties of Caroline, Kent, Queen Anne's and Talbot.
----- Original Message -----
From: <lstoerkel@no.address>
To: "GreenYes" <GreenYes@no.address>
Sent: Monday, December 04, 2006 4:54 PM
Subject: [GreenYes] Recycled Content: False Claims or Whatcha Gonna Do?


>
> We've all seen it... an original document is printed on 100% PCR or
> PCF or FSC certified or whatever groovy, eco-cool paper we're
> promoting. You know all the details about the paper, because at the
> bottom, there's a small tagline or symbol announcing it all.
>
> Then some one else makes a photocopy on god-only-knows-what type of
> paper. The tagline now appears at the bottom of a document printed on
> paper of questionable content. You shrug your shoulders and say to
> yourself "Oh well, the reader will be savvy enough to recognize that
> this is a photocopy."
>
> In the larger scheme of things, it's not a big deal. But it's been
> tickling me for 10 or 15 years. Having recently designed some
> letterhead, I paused to consider some of the alternatives.
>
> Here's what I've come up with:
> (1) Watermark
> (2) Photocopy blue - light blue ink that doesn't show up on the
> photocopy
> (3) Some pithy statement or disclaimer that says "if this isn't
> original, don't believe it"
>
> Here are the drawbacks:
> (1) Watermark - expensive, limited paper lines
> (2) Photocopy blue - doesn't always match the color scheme
> (3) Disclaimer - this requires literary and poetic talents, not my
> forte
>
> Soooooo.... just tossing it out there to see if anyone else has an
> opinion or solution.
>
> Thanks
>
> Laurie Stoerkel
> Oakland, California
> (510) 596-3795
>
>
> >
>


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