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For the original article (including graph of
buildings, transportation and industry
contributions to climate change gases, go to:
>Date: Mon, 9 Oct 2006 00:20:38 -0400 (EDT)
>From: Gil Friend <firstname.lastname@example.org>
>Building the Change: The 2030 Climate Challenge
>New Bottom Line: Strategic Perspectives on Business and Environment
>Ed Mazria presented the opening keynote at the
>Coast Green in San Francisco September 28, and
>offered what was probably the most compelling,
>moving and useful global warming presentation
>I've heard yet. (No offense, Al, but Ed got more
>usefully into what to do for high leverage impact.)
>'When the US balked at Kyoto,' he explained,
>'the stated concern was impact on industry and
>competitiveness. But US industry has held
>emissions relatively flat for the last 20 years
>(partly through efficiency, partly through export of industry and emissions).'
>But the lions share of US emissions -- 48% --
>and the fastest growing sector is emissions from
>buildings (about 1/6 of that in their
>construction, and 5/6 in their operations) The
>usual energy pies show US energy yse
>approximately evenly divided between buildings,
>transportation, industry and ommerce. But
>transportation, industry and commerce all
>involve buildings, so slicing the pies
>differently ties nearly half of US energy use to
>buildings. Moveover, building decisions are
>long-lived -- They can have impact for decades.
>'We are the problem,' Mazria told 7000 building
>industry professionals, 'and we are the solution.'
>The US builds 5 billion square feet of new
>construction each year, renovates an equivalent
>amount, and tears down 1.75 billion, in a total
>building stock of some 275 billion square foot.
>'In the next 30 years, we'll take down 52
>billion of that, renovate 150 billion, add 150
>billion. By 2035, 80% of our built environment will be new or renovated.'
>What a huge opportunity to turn the entire building sector around!
>So Mazria has posed the
>challenge. Three steps, clear and simple:
>1. All new building projects and major
>renovations meet a fossil fuel energy
>consumption performance standard of 1/2 the
>national (or country) average for that building type.
>2. A minimum amount of existing building area be
>renovated to use one-half the fossil fuel energy they currently consume
>This is a win-win-win for everybody, Mazria
>says. There's no downside. ' If you do that, you
>don't need the new power plant' -- which is
>awfully important, since China alone is building
>a coal-fired power plant each week)
>3. To bend curve down, take the new building
>standards down a notch every 10 years; at 2010,
>the reduction target for new construction and major renovations would be 60%
>2030: carbon neutral, requiring no fossil fuel energy to operate
>How hard is this? Mazria answered his own
>question. 'You can't fail. We've made it fail
>proof. You can only get an A. It's simple, with three ways to play:'
>1. Design and innovation
>If you think about site, shape, put the glass on
>right side, shade the glazing, shape of
>openings, daylighting, natural ventilation,
>adjust materials properties and colors, you
>should be able to get 50% from low cost/no cost
>improvements -- changes that are basically information.
>2. Add technology
>Solar hot water (hot water currently accounts
>for 15% of household energy consumption), PV,
>wind, geo, movable insulation, mechanical
>shading, high efficiency systems & appliances.
>These may add cost, but provide an attractive payback.
>3. Purchase renewable energy or certified
>renewable energy credits (RECs) (30% maximum)
>Since the 2030 Challenge was issued in January
>Institute of Architects (with 78,000 members)
>has adopted it verbatim, and added education
>commitments. The US Conference of Mayors -- led
>by Daley of Chicago, Chavez of Albuquerque, Diaz
>of Miami and Nickels of Seattle -- adopted it
>unanimously, and is calling on all cities to
>implement. New Mexico is requiring these
>criteria of all state buildings. And efforts are
>underway to get the US EPA to include these
>energy reduction targets in their
>And so the revolution proceeds. Fourteen mayors
>have formed a coalition to stop more than a
>dozen new coal plants planned in Texas. New
>England governors & Eastern Canada premiers have
>pledged by 2010, reduce emissions to 1990
>levels. But their emissions are continuing to
>increase, even proclamations proclamations and
>laws and executive orders. 'We need to put in
>practice what we say,' Mazria says. California's
>cap on GHGs to 1990 levels by 2020 isn't just a
>target, it's the law. 'The only way to meet that
>goal is to get a handle on the building sector.'
>There was faint praise, if any, for the
>Green Building Council, home of the LEED? rating
>system for green buildings. 'The AIA stepped out
>ahead of the USGBC, and adopted targets' Mazria
>noted. 'The GBC done nothing since, but will
>develop Standard 189 with ASHRAE to set a
>minimum benchmark. That's bad news, and years from now.'
>The AIA has called on USGBC to incorporate minimal GHG reductions into LEED:
>Platinum: Carbon neutral
>'Ask the GBC to get on this, Mazria ehorted.
>'LEED should be leadership; we have to do this
>tomorrow, not next year. New Mexico isgoing to
>require this in state buildings; ask California
>to do the same. And ask ASHRAE 189 to establish the 50% benchmark.
>Finally, Mazria turned his attention to
>eduction. ' There are 100,000 architecture,
>engineering and lansdscape architecture students
>in the US, and they're getting very little education in ecology and design.'
>So he's also cooked up a '2010 imperative' for professional schools
>1. Beginning 2007, add one sentence to curricula
>and student project directives:
>All projects will be designed to engage the
>environment in way that dramatically reduces or
>eliminates the need for fossil fuel
>'and within one year,' Mazria asserts, 'the
>entire education system will be changed.'
>2. Achieve complete ecological literacy in
>design education by 2012 (though I'll confess
>I'm not clear how he proposes this to happen that quickly).
>3. Achieve carbon neutral campuses for all design schools:
>- implement sustainable design strategies
>- generate on site power
>- purchase renewable energy and RECs
>Finally Mazria proposed a third challenge -- the
>'Feb 2010 Imperative,' calling for a global
>design teach in 'some day in February 2007.'
>Inconvenient Truth' shakes people loose. The
>2030 challenge offers what I call
>goals -- and provides a doable plan for meeting them. Let's go!
>(c) 2006 Gil Friend. All rights reserved. 
>New Bottom Line is published periodically by
>Natural Logic, Inc., and is archived at http://www.natlogic.com
>May be forwarded or cross-posted intact --
>including this notice -- via email as long as no
>fees are charged. Publishing -- whether on a Web
>site or in print -- and commercial distribution
>in any form require our advance permission; but
>feel free to link to us. Thank you. Our
>apologies if you receive multiple copies.
>Gil Friend, systems ecologist and business
>strategist, is President and CEO of Natural
>Logic, Inc. -- offering advisory services and
>tools that help companies and communities
>prosper by embedding the laws of nature at the heart of enterprise.
>Natural Logic Inc. | PO Box 119 | Berkeley | CA | 94701
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