[GreenYes] Zero Beverage Container Waste Campaign

[Gary Liss <gary@no.address>]

Apologies for Cross-Postings

Please endorse CRI's campaign for "Zero Beverage 
Container Waste"  and forward this to others to do so as well.

Gary Liss

>>From: "Pat Franklin" <pfranklin@no.address>
>>To: <gary@no.address>
>>Subject: 2020 Vision: Setting Our Sights on Zero Beverage Container Waste
>>Date: Thu, 24 Aug 2006 12:47:40 -0400
>>
>>Dear Gary,
>>
>>...I hope you'll want to be the first 
>>individuals to endorse CRI's campaign for "Zero 
>>Beverage Container Waste."  The goal is to 
>>reach zero beverage container waste by 2020, 
>>with interim goals for cutting waste by 25% 
>>(2008), 50% (2012), and 75% (2016).  We began 
>>soliciting funds for this campaign 2 years ago 
>>and had hoped to launch the campaign in June of 
>>2006 but we've been delayed.  The website 
>><http://container-recycling.org/zbcwaste/>http://container-recycling.org/zbcwaste/ 
>>is ready to go and is "live", but has not been 
>>publicized. We'd also like to list you on a 
>>page that is currently being developed. The 
>>page will list local governments, NGO's, 
>>businesses, schools and colleges, individuals, 
>>etc who endorse a zero beverage container waste 
>>goal AND are doing something to make it 
>>happen.   We'll have a couple of sentences 
>>under the name, explaining what the group is 
>>doing to reduce beverage container waste.  The 
>>group or individual name will link to the 
>>group's website.  Our 
>><http://www.container-recycling.org/>www.container-recycling.org 
>>website (which is where the ZBC Waste pages 
>>will be located) gets about 20,000 unique 
>>visits a month. Please send the form back so 
>>that we'll know whether or not you want to be a 
>>part of this effort. And feel free to offer 
>>suggestions for the campaign and the webpages.
>>
>>Why focus on beverage containers? Millions of 
>>consumers who recycle every day think that 
>>because they recycle their bottles and cans, 
>>everyone else is recycling too. Unfortunately, 
>>thatâ??s not the case. Americans waste 
>>(landfill, incinerate, or litter) twice as many 
>>beverage containers as we recycle. In 2006, 
>>more than 138 billion beverage bottles and cans 
>>will not be recycled. Nationwide, thatâ??s 
>>about 459 per 
>>capita?<http://container-recycling.org/images/allrates/wasterec-percap-96-06.gif> 
>>up from 300 per capita just a decade ago, and 
>>this trend of increased wasting is expected to 
>>continue. There is a great environmental cost 
>>to replacing billions of wasted bottles and 
>>cans with new containers made from virgin 
>>materials: in terms of pollution, energy 
>>squandered, and habitats disrupted by mining, 
>>drilling, and other industrial activities.
>>
>>We can't get to zero waste if we can't get to zero beverage container waste!
>>Look forward to talking to you.
>>
>>Regards,
>>
>>Pat Franklin
>>Executive Director
>>Container Recycling Institute
>>
>>Â? Yes, please sign us up as an endorser of Zero Beverage Container Waste.
>>Â? No, we're not interested in endorsing Zero 
>>Beverage Container Waste at this time.
>>
>>Name of Organization____________________________________________
>>Contact Person___________________________________________________
>>Title____________________________________________________________
>>Address_________________________________________________________
>>City/State/Zip____________________________________________________
>>Email___________________________________________________________
>>Website_________________________________________________________
>>
>>**********************************************************
>>Container Recycling Institute
>>1776 Massachusetts Avenue, NW, Suite 800
>>Washington, D.C. 20036-1904
>>Tel.(202) 263-0999   Fax: (202) 263-0949
>><http://www.container-recycling.org/>www.container-recycling.org 
>>and  <http://www.bottlebill.org/>www.bottlebill.org

Gary Liss & Associates
916-652-7850
Fax: 916-652-0485
www.garyliss.com 

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