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[GreenYes] Re: Curbside Bin Advertising/Branding



Here are two programs that I'm aware of:

BENEFITS OF THE ENVYROZONE RECYCLING PROGRAM IN THE CITY OF
PITTSBURGH

WIN/WIN SITUATION
· Valuable public service with no capital costs
· Generate revenue by selling ad space
· Increase public recycling rates
· Divert recyclables from landfills
· Comply with government regulations
· Attractive, user-friendly containers


NEW TO U.S. Highly successful programs in Canada, Russia, Greece, South
Africa, Europe.

BEAUTIFUL & FUNCTIONAL

Blends the environment with bold, artistic impressions. Durable,
long-lasting (20-25 yr lifespan).
User-friendly.May be customized for usage. (slots & labels)
Patented system - program pays for itself while promoting recycling

SUMMARY OF PROGRAM
Creative Outdoor Advertising of America (www.creativeoutdoor.com) will

· conduct site survey to determine location & number of units
required
· provide containers to the City free
· sell & manage advertising
· install & maintain units
· pickup & dispose of recycled materials
· maintain liability insurance
· pay a portion of the revenue generated from ads to City


USES Downtown, Parks, Museums, Malls, Convenience Stores,
Stadiums,Casinos,Campuses,Sports Arenas,Race Tracks
Hotels, Offices, Apt complexes,Fast Food, Convention Centers,Gas
Stations, Airport,Shopping Centers

As requested I am sending additional information about the stainless
steel "public place" ecycling containers that may be coming soon to the
City of Pittsburgh. A document prepared by Darcy DeFazio for
Pittsburgh is attached.

Darcy writes: "... the same is available for other cities that could
use 200 or more containers... FREE!" This offer is made in expectation
that advertising on the containers would support the cost of the
containers. The number of containers is predicated on a the need for a
sufficiently sized collection route.

You can see the containers at this animated web site:
http://www.envyrozone.com/products/box%20three%20stream.htm and
navigate to other configurations from the main page:
www.envyrozone.com
The contact in Pittsburgh for this program is Darcy DeFazio. You can
contact Darcy directly at this address: darcydif@no.address



Recycling Goes Public - http://www.outdoorpartner.com/
Feb 1, 2006 12:00 PM Jennifer Grzeskowiak
INCREASINGLY, SPORTS STADIUMS and concert venues are providing fans
with recycling bins for their empty beverage containers. But for
pedestrians in most U.S. cities, recycling plastic bottles or aluminum
cans means holding onto them until getting home. That dilemma prompted
Baltimore Mayor Martin O'Malley to bring recycling containers to
traffic-heavy parts of the city, a solution that slowly is cropping up
across the country.
In July, as part of a pilot program, the city teamed up with Kingsport,
Tenn.-based Outdoor Partner Media to place 26 bins in and around the
downtown area. The company provides Baltimore with the containers for
free and sells advertising space on them to generate revenue, which is
shared with the city. And for every 25 bins on the streets, the city
gets to promote its own campaigns or programs on three of them. In
exchange, Baltimore is responsible for collecting and disposing the
recyclables, which include plastic, aluminum and paper.
Within one month of beginning the pilot program, the city requested 30
more of the 90-gallon receptacles created by Dunkirk, Md.-based Victor
Stanley and placed some of them in outlying areas. While the city has
not yet compiled statistics on the amount of recyclables collected,
Robert Murrow, spokesperson for Baltimore City Public Works, says that
the containers "are really being used by people."
Baltimore now is working out some of the issues with its program. For
instance, while the containers have a clearly labeled slot for trash
and holes for plastic and aluminum, some areas have had problems with
contamination. "As we put them in outlying areas, contamination has
been more of a problem," says Steve Blake, engineer for Baltimore
City Public Works. "We are still experimenting with different
situations and locations." The city also has decided to phase out
advertising from alcohol and cigarette companies.
The pilot program will be in place until June, when the city will
decide whether to continue it. "So far, everything we've heard, from
businesses to residents, has been positive," Blake says.
With one large city under its belt, Outdoor Partner Media now is
working with St. Louis to roll out a program. Until Baltimore, the
company focused on smaller cities, working with several of them to
resolve problems with the system. "We've deliberately taken a
one-step-at-a-time approach," says President Ari Huber.
Other cities have taken a different approach to recycling by
shouldering the costs. Santa Barbara, Calif., for example, has been
putting recycling containers in public places for more than three
years. While haulers provide the more than 400 metal temporary
containers in public parks, the city pays for the permanent ones.
Santa Barbara began the program by putting containers on 10 blocks of
State Street, a main tourist spot filled with restaurants. The city now
has 670 recycling containers in place and intends to add 100 in the
next 18 months. The program keeps approximately 700 to 800 tons of
waste per year out of landfills.
Santa Barbara also is experimenting with ways to reduce contamination.
"We have put a lot of energy into signage and labeling," says
recycling coordinator Edward France. While this has helped, the city is
becoming more aggressive in its efforts. Until recently, separate
recycling containers were placed next to trash cans, and two haulers
would empty the bins. Santa Barbara now is testing another option by
installing containers with an upper section for recyclables and a lower
section for trash. The "scavenger" containers are intended to allow
people to take the recyclables, which France says should reduce
contamination and prevent a hauler from having to pick them up.
While more cities are expressing an interest in public recycling
containers, it might be a while before the practice becomes widespread.
"Generally, a whole city will not take on public spaces recycling,"
France says. Jennifer Grzeskowiak Managing Editor

Contact: Mr. Mark S. Wick, Chief
Solid Waste Environmental Services
Bureau of Solid Waste
Baltimore City Department of Public Works
200 N. Holliday Street - Room 1002
Baltimore MD 21202
Phone: (410) 396-8450 / Fax: (410) 359-7502
e-mail: mark.wick@no.address

DougP wrote:
Does anyone have any experience with or knowledge of placing business
ads or private-public community partners on the sides of curbside
recyling bins. The purpose would be to sell ad-space on the sides of
bins that would cover the costs of the bins. Advertising space on the
bins is one idea I have for something that we can offer community
partners who invest in our recycling program.

Thanks,

Doug Paris
Management Intern
City of Salisbury
dpari@no.address


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