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[GreenYes] NRC Joins Dell to Announce Free Takeback Program for all of the company's products


Apologies for Cross-Postings

>From: "Gagliardi, Mark" <mgagliardi@no.address>
>To: Zero Waste Communities <zerowastecommunities@no.address>
>Subject: NRC Joins Dell to Announce New Program to Recycle all of the Comp
> any's Products
>Date: Thu, 29 Jun 2006 16:07:42 -0700
>
>.............free recycling of any Dell-branded product for
>consumers around the world ................ Dell's U.S. consumer
>recycling offer is available at
><http://www.dell.com/recycling>www.dell.com/recycling and Dell's new
>producer responsibility policy can be viewed at
><http://www.dell.com/environment>www.dell.com/environment.
>
>NRC Joins Dell to Announce New Program to Recycle all of the
>Company's Products
>On Wednesday, June 28, NRC's Executive Director Kate Krebs
>participated in a press conference with Michael Dell, chairman of
>Dell, to announce the availability of free recycling of any
>Dell-branded product for consumers around the world as part of the
>company's new Producer Responsibility policy. "We have a
>responsibility to our customers to recycle the products we make and
>sell," said Michael Dell at yesterday's event at Dell's headquarters
>in Austin, Texas.
>
>Following Michael Dell's comments, Kate took a look back at how Dell
>and NRC's journey over the last three years led to this
>first-of-its-kind program: "Our collaboration led Dell in 2004 to
>become the first computer maker to provide grants directly to local
>governments, community-based organizations, and college campuses to
>hold free computer collection events. These highly successful events
>showed that consumers want to recycle responsibly and need
>convenient solutions to do so, and collected hundreds of tons of
>used computers. Now all of Dell's current and past consumer
>customers will have a convenient and free way to recycle their
>products. I am so pleased that NRC and its members have been there
>to help Dell become the industry leader on this issue."
>
>Currently, no other computer company offers this service. During the
>press conference, the NRC challenged Dell's competitors to match
>this commitment of free and convenient recycling services for their
>customers. "Dell is setting the standard for the industry with this
>new policy," says Kate. "Recycling of used consumer electronics
>remains a challenge and Dell is taking concrete steps to remove the
>barriers of cost and inconvenience for consumers."
>
>NRC will continue to work with brand owners and government leaders
>to find the appropriate national solutions to electronics recycling.
>
>Dell's U.S. consumer recycling offer is available at
><http://www.dell.com/recycling>www.dell.com/recycling and Dell's new
>producer responsibility policy can be viewed at
><http://www.dell.com/environment>www.dell.com/environment.

Gary Liss
916-652-7850
Fax: 916-652-0485
www.garyliss.com

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