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[GreenYes] ELLE going "green" - more



Regarding my earlier post about Elle's upcoming (May) environmental
issue -- which was taken from newsletter of woodenhorsepub.com (which
monitors magazine industry), an Elle editor working on that issue
writes to correct woodenhorse's take on Elle editor-in-chief Roberta
Myers' quotes to WWD, to wit:

"Robbie DID NOT say the words "bored to death" to describe how readers
would feel about an ALL-green issue. In fact she's the editor who
spearheaded Elle's environmental issue, and she went to great lengths
to get it printed on recycled paper. For a glossy women's magazine
whose advertisers care deeply about how their ads print, this is no
small feat."




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