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[greenyes] Aluminum Beer Bottles

[Finally a packaging innovation that improves recycling programs' bottom
line. - p]

This Aluminum Bud is For You

Anheuser-Busch Cos., St. Louis, is planning a national rollout of Budweiser
in aluminum bottles for the month of May, according to a report in the St.
Louis Post-Dispatch.

The 16-ounce aluminum containers (far right) have previously been used for
the company's Michelob family of beers, but the flagship Budweiser brand
will get its turn this spring.

On a unit basis, the containers cost more to make than glass bottles, but
the brewing company is hopeful the distinct aluminum bottle will to catch
the attention of Budweiser drinkers at clubs and bars.


The new aluminum bottles will be offered in bars, restaurants and clubs as
well as at some convenience stores. They are now being introduced
nationally, according to the Anheuser-Busch Web site.

"Our new aluminum bottles gives consumers what they want - cool packaging to
complement their image and style," Rick Leininger, director, Michelob
Brands, said regarding the new containers for that brand family. "This sleek
and sophisticated bottle fills the need for beer drinkers in certain
settings like upscale bars and clubs."


Peter Anderson, President
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Madison, WI 53705-4964
Ph: (608) 231-1100
Fax: (608) 233-0011
Cell: (608) 698-1314
eMail: anderson@no.address

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