GreenYes Archives

[GreenYes Home] - [Thread Index] - [Date Index]
[Date Prev] - [Date Next] - [Thread Prev] - [Thread Next]


Re: [greenyes] Aluminum Beer Bottles


Wouldn't this be replacing the thicker glass bottles now common at bars that (I believe) are still refilled? Will the aluminum bottles be refilled?

>>> "Peter Anderson" <anderson@no.address> 05/04/05 01:19PM >>>
[Finally a packaging innovation that improves recycling programs' bottom
line. - p]


RECYCLING TODAY -5/3/2005
This Aluminum Bud is For You

Anheuser-Busch Cos., St. Louis, is planning a national rollout of Budweiser
in aluminum bottles for the month of May, according to a report in the St.
Louis Post-Dispatch.

The 16-ounce aluminum containers (far right) have previously been used for
the company's Michelob family of beers, but the flagship Budweiser brand
will get its turn this spring.

On a unit basis, the containers cost more to make than glass bottles, but
the brewing company is hopeful the distinct aluminum bottle will to catch
the attention of Budweiser drinkers at clubs and bars.

"...

The new aluminum bottles will be offered in bars, restaurants and clubs as
well as at some convenience stores. They are now being introduced
nationally, according to the Anheuser-Busch Web site.

"Our new aluminum bottles gives consumers what they want - cool packaging to
complement their image and style," Rick Leininger, director, Michelob
Brands, said regarding the new containers for that brand family. "This sleek
and sophisticated bottle fills the need for beer drinkers in certain
settings like upscale bars and clubs."

"..."

FOR FULL ARTICLE: http://www.recyclingtoday.com/news/news.asp?ID=7654
_________________________
Peter Anderson, President
RECYCLEWORLDS CONSULTING
4513 Vernon Blvd. Suite 15
Madison, WI 53705-4964
Ph: (608) 231-1100
Fax: (608) 233-0011
Cell: (608) 698-1314
eMail: anderson@no.address
web: www.recycleworlds.net

CONFIDENTIAL
This message, and all attachments thereto,
is covered by the Electronic Communications
Privacy Act, 18 U.S.C., Sections 2510-2521.
This message is CONFIDENTIAL. If you are
not the intended recipient of this message,
then any retention, dissemination, distribution
or copying of this communication is strictly
prohibited. Please notify me if you received
this message in error at anderson@no.address
and then delete it.




[GreenYes Home] - [Date Index] - [Thread Index]
[Date Prev] - [Date Next] - [Thread Prev] - [Thread Next]