At 03:20 PM 4/12/2005 -0500, Peter Anderson wrote:
We're on the path to being horseswaggled and trivialized, so that we will
effectively be doing very little, while essentially accomplishing nothing,
yet feeling santimonious as we march off to our own funeral. The thought
turns my stomach.
If our fate is confined to twittering around the edges of 5 ton SUV hyrbrids
with cutsie bumper stickers, we might as well close up shop now.
Seems to me that this SUV phenomenon is generally misunderstood by enviro
types who don't understand the psychology of vehicle marketing as well as
the car companies. Since people are irrational about vehicle choices,
rational arguments don't work. Something that enables people to carry on
driving the tank while taking some token "green" action will appeal to a
lot of interests.
When the CAFE standards were enacted, they were rigged to be bypassed by
selling people "trucks." Was it carefully thought out? I imagine
so. Advocates for the public interest tend to think in general terms,
special interests focus on their specific objectives.....
----- Original Message -----
From: "Eric Lombardi" <email@example.com>
To: "'Jenny Gitlitz'" <firstname.lastname@example.org>; "'greenyes'"
Cc: "'Peter Anderson'" <email@example.com>
Sent: Tuesday, April 12, 2005 3:09 PM
Subject: RE: [greenyes] Sticker Shock
That's what my first thought was ... it's just a carbon-trading (CT) scheme
for individuals, similar in many ways to allowing the dirty power plants to
keep on running. If it's good for them, why not us? Then again, some
people think carbon-trading isn't good. I guess I would say that CT is OK
only if it's used as a "bridge" that allows sunk investments to recovered
and requires a timeline for old tech to retire and new tech to come on-line.
From: Jenny Gitlitz [mailto:firstname.lastname@example.org]
Sent: Tuesday, April 12, 2005 1:49 PM
Cc: Peter Anderson
Subject: Re: [greenyes] Sticker Shock
How is this any different from other GHG market trading mechanisms? That it
targets the wallets of individual drivers instead of corporate power plant
Yes, it sounds ridiculous for Hummer owners to buy these stickers to appease
their guzzling guilt, but for many of us who are stuck driving 10-year old
cars because we can't afford the $22,000 sticker price of a Toyota
Prius--much as we'd like to buy one--this low-cost sticker program might be
one small way for us to encourage a few small-scale alternative energy
The question is, does the bumper sticker scheme somehow detract from
national efforts to raise CAFÉ standards or implement other broad
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On 4/12/05 1:34 PM, Peter Anderson at email@example.com wrote:
> GLOBE AND MAIL
> Honk If You Love Your SUV
> Pricey bumper stickers give the owners of gas-guzzlers licence to drive,
> while still being friendly to the environment
> By WILLIAM LIN
> Saturday, April 9, 2005 Page A15
> WASHINGTON -- The United States may have withdrawn from the Kyoto
> but a Pennsylvania company says Americans can still fight carbon dioxide
> emissions without leaving home -- by paying as much as $80 for a bumper
> Benven LLC, run by a team of University of Pennsylvania graduate students,
> boasts that its bumper stickers take the equivalent of 350 cars off the
> for a year. Its product, the TerraPass, allows drivers to counteract their
> gas-guzzling cars' emissions by paying for clean-energy projects. In
> exchange, vehicle owners get a clean conscience and a one-year pass for
> their bumper that identifies the vehicle as pollution-free.
> "If you think of the rest of Americans, they want to be nice to the
> environment. But they want a vehicle to get around in," said Tom Arnold,
> company's chief operating officer. "With TerraPass, you can keep driving
> car and still be responsible."
> The passes sell for $30 to $80, depending on how much gas the vehicle
> For instance, it would take $80 to offset a Hummer's annual emissions, Mr.
> Arnold said.
> TerraPass pools the sales and funds clean-energy projects, such as
> in California and cow-manure digesters to control methane emissions. The
> Philadelphia-based company said that to date, it has "erased" 1.8 million
> kilograms of carbon dioxide emissions.
> TerraPass also buys credits on the Chicago Climate Exchange, a market for
> trading greenhouse-gas-emissions credits. TerraPass buys and retires them,
> helping to cover the costs of energy projects.
> About 450,000 kilograms of carbon dioxide credits have been purchased so
> far -- nearly $1,200 worth, the company said. Mr. Arnold said the company
> has spent more than $7,000 on emission-reduction projects in total.
> Peter Anderson, President
> RECYCLEWORLDS CONSULTING
> 4513 Vernon Blvd. Suite 15
> Madison, WI 53705-4964
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> web: www.recycleworlds.net
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