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[greenyes] Greenpeace urged the Coca Cola Company to change their production to refillable


GREENPEACE ACTIVISTS REPRESENTING CHARACTERS COMING BACK FROM THE FUTURE TO
FIGHT WASTE.

GREENPEACE “BASURATORS” RETURN PLASTIC BOTTLES TO COCA COLA CONTAINING
THOUSANDS OF MESSAGES FROM CONSUMERS

IN AN APPEAL TO SCIENCE FICTION, A 16 PEOPLE GROUP REPRESENTING THE “
BASURATORS” CAME FROM THE FUTURE TO FIGHT THE GROWING PROBLEM OF WASTE. THE FIRST
TARGET OF THE GROUP WAS COCA COLA BECAUSE THEIR GROWING PRODUCTION OF DISPOSABLE
BOTTLES.

BUENOS AIRES, November 9th, 2004.– Using science fiction through 16 characters
that come “from the year 2050”, Greenpeace urged the Coca Cola Company to
change their production to refillable bottles an stop contributing to the
growing waste problem in Buenos Aires. Greenpeace claim came together with
that of 10,000 other people that in less than 4 days sent a message to the
company to urge them to stop packing their product in disposable bottles.

Through its science fiction characters, lead by Gea, Hydra and Igneo,
Greenpeace returned hundreds of disposable bottles to the Coca Cola company
and urge them to convert back to refillable containers. The bottles contain
more than ten thousand messages from people that joined the campaign through
the Internet (www.greenpeace.org.ar).

The “Basurators” are, according to the fictious story, 16 people that come
from the year 2050 to change the current trend in the unlimited generation and
burial of wastes, and to avoid the problems that, in 50 years would end in a
massive extinction of the human species.

The growth in disposable bottles have produced a higher environmental impact
but it has also created higher costs to tax payers to pay for collection of
disposal of a growing amount of waste.

According to Greenpeace, “The Coca Cola Company has a higher responsibility
given it leads the market of soda. However, to change the current mess in
waste generation, all the companies would need to convert their production
back into refillable bottles”.

“The Buenos Aires city Government has to put some order in this mess where any
company could put its products in the market with no attention paid to the
impact they would have when discarded. The Coca Cola Company and the other
companies should adopt a zero waste goal if they want to show a real
commitment to protect the environment”, said Verónica Odriozola, Greenpeace
Argentina’s Toxics Campaigner.

Greenpeace is urging the Government of the city of Buenos Aires to pass a zero
waste law that would require a progressive reduction of wastes being dumped in
landfills. Tat reduction should be of 50% in 5 years, 75% in 10 years with
the final goal of zero for the year 2020. Up to now there are two draft zero
waste laws in the local Parliament but neither of them is yet being discussed.

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