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WALL STREET JOURNAL August 18, 2004 Building Luxury Lodgings In Some Faraway Places By KAREN MAZURKEWICH August 18, 2004; Page B1 PUNAKHA, Bhutan -- "... "... Mr. Zecha, who has just opened Amankora Paro, first of the six five-star properties he plans to build in this isolated country. Founder of Singapore-based Amanresorts, Mr. Zecha has carved a niche in the travel industry by building luxurious retreats in remote spots aimed at people willing to pay as much as $4,000 a night. "... "Mr. Zecha, who is 71 years old, says he didn't even think about the potential risks when he started the Bhutanese venture. "We do this sort of thing all the time," he says. "What makes it special in Bhutan is that no one else has been there before." He took Bhutanese national carrier Druk Air's first flight from Bangkok to Paro 13 years ago. "I fell in love with it," he says of the pristine country. He started to lobby the Bhutanese government to allow him into the country to develop a resort. Three years ago, he was rewarded for his tenacity when the government invited him to establish the country's first international hotel in partnership with Bhutan Tourism Corp. "... "Mr. Zecha and his Australian-born, Singapore-based architect, Kerry Hill, dreamed up a series of six Aman lodges across the country, which would allow guests to trek between the properties, along the way exploring remote valleys and high passes; the capital, Thimphu; and landscapes of dzongs (fortified temples), villages, rivers and rice paddies. "... "The picturesque building site in Punakha is only reachable by crossing a raging river. The first attempt to build a suspension bridge to give access ended in disaster last year when a flash flood swept away the concrete. Materials and manpower are now transported across by an unpredictable cable car -- which on one occasion broke down, leaving Mr. Hill dangling over the river at dusk for more than an hour. "Bhutan is considered a developing country with a low average wage and increasing competition for jobs as rural migrants flood into towns like Thimphu and Paro. Still, many unemployed potential recruits have been indifferent to the jobs offered by Amankora and rival resort project Uma Paro, which pay above the country's average wage but less than jobs in the public sector (the average monthly salary at Amanresorts, for example, is between $87 and $144). "But there is little doubt that the Amankora resort and Uma Paro, which is expected to be completed in October, will have an indelible effect on both local staff and the country in many ways. "... "The Bhutanese government wants to double the number of visitors coming to the country in the next two years. "There are fears about the effect on the environment. But there's no turning back. "Until Bhutan entered the world, Bhutanese were quite happy with the little they had," says Bhutanese Prime Minister Lyonpo Jigme Thinley. But, he says, 'we've entered the globalization process. You have to peek over the fence and walk on the lawn on the other side. It's part of human nature.'" _________________________ Peter Anderson, President RECYCLEWORLDS CONSULTING 4513 Vernon Blvd. Suite 15 Madison, WI 53705-4964 Ph: (608) 231-1100 Fax: (608) 233-0011 Cell: (608) 698-1314 eMail: anderson@no.address web: www.recycleworlds.net |
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