RE: [greenyes] Question on application for a Dell recycling grant

[Helen Spiegelman <hspie@no.address>]

This  "DMA" could become the unit for administering EPR programs, in place 
of the local government units which are traditionally used for 
administering publicly funded/delivered waste programs.

It is important as we make the shift from traditional public waste programs 
to EPR programs to encourage industry to think in terms of its own familiar 
frameworks when planning for "reverse distribution" of their products.

It is useful for those of us who come from a local government perspective 
to get to understand the framework that industry uses to manage logistics. 
Dell has done us a service here.

Helen.



At 02:17 PM 12/15/2003 -0600, Bryant_Hilton@no.address wrote:
> Here is the information for the application:
>
> "DMA" stands for "designated market area" or "demographic market area". This
> geographic designation is used by A.C. Nielsen, a global marketing
> information company, to specify which counties comprise a specific
> television market. The term is also used to describe groups of cities and
> counties that share infrastructure, media, and services. Contact your local
> chamber of commerce or county communications office to determine the
> estimated population of your DMA.
>
> More information is available at www.dell.com/recyclinggrant or at
> recycling_grant@no.address
>
> Thanks!
>
> -----Original Message-----
> From: Reindl, John [mailto:Reindl@no.address]
> Sent: Monday, December 15, 2003 14:14
> To: 'GreenYes@no.address'
> Cc: 'Jon.Tulman@no.address'
> Subject: [greenyes] Question on application for a Dell recycling grant
>
>
> A community in Wisconsin is asking for some help in understanding what the
> term "DMA" means in the application for a grant from Dell to recycle
> computers.
>
> The application asks for three lines of information on population:
>
>         Population of event city
>         Population of event county
>         Population of event DMA
>
> Any information would be most welcome.
>
> John Reindl
> Dane County, WI
>
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