GreenYes Digest V98 #226

GreenYes Mailing List and Newsgroup (greenyes@ucsd.edu)
Fri, 22 Jan 1999 17:25:52 -0500


GreenYes Digest Fri, 30 Oct 98 Volume 98 : Issue 226

Today's Topics:
[Fwd: Upcoming Bay Area Workshop]
Fw: Waste management and sponsors - Sydney 2000 Olympics
Fw: Why Recycled Paper Is Declining
Fwd: Upcoming Bay Area Workshop

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Date: Thu, 29 Oct 1998 23:21:44 -0800
From: Myra Nissen <myracycl@inreach.com>
Subject: [Fwd: Upcoming Bay Area Workshop]

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MEASUREMENT TOOLS TO IMPROVE CORPORATE
SOCIAL, ECOLOGICAL, AND ECONOMIC PERFORMANCE

A Future 500 Roundtable
Co-Sponsored by Business Environmental Network

WHEN: November 5, 1998; 8AM 12PM

WHERE: knOwhere, 2741 Middlefield Road,
Palo Alto, California
650.470.1100

COST: Future 500 Members: $35; Non-members: $50

REGISTRATION: Call (916) 486-5999 or visit us online:
http://www.globalff.org/98events.htm#espm

Join the Future 500 and its special guests for a roundtable
to explore the next generation of environmental and social
indicators, and consider how they might help make
sustainability a profit driver for our businesses.

The event will be led by a small circle of experts
developing and applying such indicators including: Tachi
Kiuchi, Managing Director, Mitsubishi Electric and
Chairman, Future 500; Bill Shireman, President, Future
500; Susan Burns, President, Natural Strategies; Gil Friend,
President, Gil Friend and Associates; Wendy Pratt, Senior
Analyst, Global Futures Foundation.

Environmentally sustainable business initiatives have long
promised to be a source of profits. Many have not yet
fulfilled the promise. However, a few have generated
extraordinary benefits for both the companies that initiated
them and society at large.

How can we separate the profitable opportunities from the
illusory ones? One way may be the use of strategically
designed indicators measurement tools that red flag
opportunities to radically reduce costs or reengineer
processes, or that alert our companies to global factors that
will compel changes in markets and business practices.
Manufacturers and retailers like Coors, Target, Texaco,
Shell, Interface Carpets, and others have profited
substantially from the development of such tools.

During the roundtable we will explore a new set of
measurement tools being developed by Mitsubishi Electric,
Nike, and the Future 500 that can enhance the adaptive
capacities of any business and enable them to drive down
economic, social, and ecological costs.

The roundtable will begin with a short keynote by Mr.
Kiuchi followed by an overview of emerging measurement
tools. We will then rotate among four interactive
breakouts, each focused on a different metrics topic and
facilitated by an expert, including: (1) Waste intensity and
productivity modeling; (2) Industrial metabolism to track
company material and energy flows; (3) A corporate social
indicators system (Corporate GPI) to track ecological and
social costs and benefits of a company's products and
processes and; (4) Indicators in action -- applying
ecological and social metrics in a corporate setting.

In the last session, we will convene as a whole group to
discuss what we've learned, share past experiences with
performance metrics, and explore how to advance metrics
programs in our own companies. Participants are
encouraged to bring their own ideas, questions and
examples to get the most from this hands-on event.

To register call Future 500 at (916) 486-5999 or register
online at http://www.globalff.org/98events.htm#espm

MEASUREMENT TOOLS TO IMPROVE CORPORATE
SOCIAL, ECOLOGICAL, AND ECONOMIC PERFORMANCE

A Future 500 Roundtable
Co-Sponsored by Business Environmental Network

WHEN: November 5, 1998; 8AM 12PM

WHERE: knOwhere, 2741 Middlefield Road,
Palo Alto, California
650.470.1100

COST: Future 500 Members: $35; Non-members: $50

REGISTRATION: Call (916) 486-5999 or visit us online:
http://www.globalff.org/98events.htm#espm

Join the Future 500 and its special guests for a roundtable
to explore the next generation of environmental and social
indicators, and consider how they might help make
sustainability a profit driver for our businesses.

The event will be led by a small circle of experts
developing and applying such indicators including: Tachi
Kiuchi, Managing Director, Mitsubishi Electric and
Chairman, Future 500; Bill Shireman, President, Future
500; Susan Burns, President, Natural Strategies; Gil Friend,
President, Gil Friend and Associates; Wendy Pratt, Senior
Analyst, Global Futures Foundation.

Environmentally sustainable business initiatives have long
promised to be a source of profits. Many have not yet
fulfilled the promise. However, a few have generated
extraordinary benefits for both the companies that initiated
them and society at large.

How can we separate the profitable opportunities from the
illusory ones? One way may be the use of strategically
designed indicators measurement tools that red flag
opportunities to radically reduce costs or reengineer
processes, or that alert our companies to global factors that
will compel changes in markets and business practices.
Manufacturers and retailers like Coors, Target, Texaco,
Shell, Interface Carpets, and others have profited
substantially from the development of such tools.

During the roundtable we will explore a new set of
measurement tools being developed by Mitsubishi Electric,
Nike, and the Future 500 that can enhance the adaptive
capacities of any business and enable them to drive down
economic, social, and ecological costs.

The roundtable will begin with a short keynote by Mr.
Kiuchi followed by an overview of emerging measurement
tools. We will then rotate among four interactive
breakouts, each focused on a different metrics topic and
facilitated by an expert, including: (1) Waste intensity and
productivity modeling; (2) Industrial metabolism to track
company material and energy flows; (3) A corporate social
indicators system (Corporate GPI) to track ecological and
social costs and benefits of a company's products and
processes and; (4) Indicators in action -- applying
ecological and social metrics in a corporate setting.

In the last session, we will convene as a whole group to
discuss what we've learned, share past experiences with
performance metrics, and explore how to advance metrics
programs in our own companies. Participants are
encouraged to bring their own ideas, questions and
examples to get the most from this hands-on event.

To register call Future 500 at (916) 486-5999 or register
online at http://www.globalff.org/98events.htm#espm

********************************************
Global Futures Foundation
801 Crocker Road
Sacramento, CA 95864
(916) 486-5999 voice (916) 486-5990 fax

http://www.globalff.org
********************************************

--------------24DA22DD537A--

------------------------------

Date: Thu, 29 Oct 1998 20:13:20 -0500
From: "Bill Sheehan" <zerowaste@grrn.org>
Subject: Fw: Waste management and sponsors - Sydney 2000 Olympics

-----Original Message-----
From: Pat Franklin <cri@igc.org>
To: recycle@envirolink.org <recycle@envirolink.org
Date: Thursday, October 29, 1998 7:34 PM
Subject: Re: Fw: Waste management and sponsors - Sydney 2000 Olympics

Jennifer,

I can't speak to the environmental record of Coca-Cola Pacific, but here is
some info on The Coca-Cola Company's environmental record in North America:

1) The Coca-Cola Company has historically opposed legislation at the state,
provincial and national level in the U.S. and Canada that would require a
deposit on all of their one-way soda bottles and cans. Today, through their
trade association (The National Soft Drink Association) they are leading the
charge not only to derail Bottle Bill proposals in KY, PA, GA, OK and
elsewhere, but are working hard to repeal Iowa's 20-year old bottle bill.

2) The Coca-Cola Company uses refillable (glass and PET) bottles in Western
Europe and South America, but refuse to introduce these energy saving, waste
reduction bottles in North America.

3) In 1997 The Coca-Cola Company introduced a 'contour' can in five U.S.
test-market cities that used 15% more aluminum than their standard,
straight-walled can. The 'contour' can gives consumers no more Coke, no
change in taste, it just costs more money and creates more waste. It was
designed solely for the purpose of increasing market share.

4) At the same time The Coca-Cola Company was charging 20 to 30 percent more
for the contour cans, they told environmentalists and recyclers that they
could not use recycled content in the 8 billion PET soda bottles they sell
each year in the U.S. because it would raise the price of their product.

Feel free to call if you need explanations.

GOOD FOR THE GREEN GAMES WATCH 2000 FOR TAKING ON THIS TASK. GOOD
LUCK!!!!!!!!!

Pat Franklin, Exec Dir
Container Recycling Institute

============================================================================
At 10:01 AM 10/30/98 +1100, Jennifer Kent wrote:
>
>
>----------
>> From: Jennifer Kent <jennykent@bigpond.com>
>> To: GreenYes <greenyes@ucsd.edu>
>> Subject: Waste management and sponsors - Sydney 2000 Olympics
>> Date: Thursday, October 29, 1998 9:03 PM
>>
>> I am working on a project on behalf of Green Games Watch 2000, (a
>> consortium of environment groups which are the official environmental
>> watchdog for the Sydney 2000 Games) that is looking at the waste
>management
>> policies and practices of the 24 major sponsors (known as the Team
>> Millenium Partners) of the Sydney 2000 Olympic Games (the 'Green Games').
>> If anyone has any relevant information to share on the corporations
>listed
>> below I would really appreciate a reply. Also, I am keen to find out more
>> about waste management and minimisation initiatives from Atlanta and
>> Nagano.
>>
>> AMP Ansett Australia BHP Coca Cola (South Pacific) EnergyAustralia
>>
>> John Fairfax Holdings Fuji Xerox GM Holden IBM John Hancock
>>
>> Kodak McDonalds News Ltd Pacific Dunlop Panasonic
>>
>> Samsung 7 Network Swatch Telstra Time Inc/Sports Illustrated
>>
>> UPS Visa International Westfields Westpac
>>
>> With thanks!
>>
>>
>> Jenny Kent
>> Mob: 0417 455 644
>> E-mail: jennykent@bigpond.com.au
>
>
Pat Franklin, Executive Director
Container Recycling Institute
1911 Ft Myer Drive, Ste 900
Arlington, VA 22209
tel: 703/276-9800 fax: 276-9587 email: cri@igc.org
on the web at www.igc.apc.org/cri/

------------------------------

Date: Fri, 30 Oct 1998 04:21:11 -0500
From: "Bill Sheehan" <zerowaste@grrn.org>
Subject: Fw: Why Recycled Paper Is Declining

[Forwarded from Susan Kinsella]

-----Original Message-----
From: SEEK251@aol.com <SEEK251@aol.com>
To: Environmentally-preferable products procurement
<eppnet@lilith.webrover.com>
Date: Thursday, October 29, 1998 9:59 PM
Subject: [eppnet] Re: eppnet digest: October 28, 1998

RE: Recycled Paper Availability

I have an article coming out in the November issue of Resource Recycling about
the distressing decline in recycled printing and writing paper markets. There
are many contributing reasons, but the bottom line is that buyers are not
asking for and insisting on recycled paper like they did in the early 90s.
Some buyers tell me it's not necessary to specify it because they think "all
paper now has recycled content," which is woefully far from the truth. More
than 90% of U.S. printing and writing paper still is virgin, and even most of
the recycled paper has high virgin content. There's also increased insistence
on bright white paper (the design fad right now is centered on a "technology
look" that "pops", making bright white and coated papers more popular than
ever). In particular, customers are much more price-sensitive than in the past
and, when suppliers tell them they can get a virgin sheet more cheaply, most
quickly abandon recycled, if they even bothered to ask for it in the first
place, even though price differentials have dropped tremendously over the past
few years, in some places to only 3-5% on some papers and none on others. The
people at the paper mills are saying, 'We developed the recycled paper people
asked for, and now where are the customers?"

Most distributors and printers, who are the conduits for paper from the mills
to buyers, are hearing very little demand for recycled paper, so they're
cutting back on the lines they carry, making recycled more difficult to get
for buyers who do want it.

Recently, when I taught a workshop in Los Angeles on recycled paper purchasing
issues, I surveyed LA distributors about what recycled offset papers they
carry. One major distributor didn't even know what recycled offset was,
another offered a recycled sheet that was totally inappropriate and three
times more expensive than a virgin offset sheet (leading most buyers to assume
that recycled is way too expensive, when actually the sheets were not at all
comparable), two others were vague and uninformed, and only ONE was informed
and gave accurate information. Why was that one on the ball? Because it holds
the paper contract for the City of Los Angeles, which specifies recycled only.

The moral is: If buyers insist on recycled, their suppliers and printers have
to get informed and provide access, which benefits everyone else as well.
Distributors and printers will only stock paper that moves relatively quickly,
so if buyers aren't asking for recycled, or can be easily dissuaded, everyone
loses access to recycled paper.

As far as lower recycled contents, when the 1993 federal Executive Order was
signed, it called for 50/20 for most text and cover grades and 20%
postconsumer for other papers like copier and offset. The text and cover mills
were much more prepared to include higher recycled contents than mills making
some of the commodity grades like copier. But a couple years later, the EO was
amended to drop the 50% and make requirements for text and cover the same as
white office papers (then 20%, now increasing to 30% postconsumer). Now, even
though the EPA guideline standards were supposed to be a minimum, many mills
are taking them as "all that we need to do." If government and corporate
buyers were maintaining the kind of demand they created in the early 90s, and
increasing it, there would be more incentive for the mills to compete with
higher recycled contents. But right now, they don't see enough interest to
justify it.

Government purchasing has always been a driving factor in creating the
recycled paper market, and there is still a lot to do there. But federal paper
purchasing is only about 2% of the paper market. State and local governments
add about another 11%. That's why motivating corporations and private
businesses to buy recycled is critical. Governments can do that through
requiring all contractors and printers to use recycled paper for government
business and supporting campaigns to encourage local businesses to specify it.
The NRC's BRBA has so far focused primarily on product categories other than
paper, but they have a lot of potential for catalyzing major corporations to
make sure all their paper meets recycled content standards as the BASELINE of
their commitment to recycled products. Also, the office supply stores like
Office Max, Staples and Office Depot, where many small businesses and even
larger ones are buying most of their supplies, are carrying very, very little
recycled paper, so they also need to be encouraged to provide more access so
that the buyer-base can expand.

Another significant problem is that there is enormous, outrageous
misinformation and disinformation about recycled paper rampant now among
buyers and on the Internet, and almost nowhere to get reliable, unbiased,
educated information. Many of you know that I worked in many different
capacities with Conservatree, which developed the recycled printing and
writing paper market in the U.S., for more than a dozen years. Now that
Conservatree has closed, I have converted its education and advocacy mission
to a nonprofit organization. I'm fundraising to support doing a lot of
education on the Internet, but meanwhile I will be updating and expanding our
website (www.conservatree.com) over the next few weeks, so that by the time
the Resource Recycling article comes out there will be more information up.
The e-mail questions I get guide me in setting priorities to address on the
website.

The short of it is that the market dynamics are complex, but I think the
solution is the same that it has always been -- increasing demand for recycled
paper will make solutions for the related problems fall into line.

Susan Kinsella
Conservatree
and Susan Kinsella and Associates
4 Cielo Lane #1B
Novato, CA 94949
415/883-6264
e-mail: SEEK251@aol.com
www.conservatree.com

------------------------------

Date: Thu, 29 Oct 1998 18:01:09 EST
From: JudiGregry@aol.com
Subject: Fwd: Upcoming Bay Area Workshop

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MEASUREMENT TOOLS TO IMPROVE CORPORATE
SOCIAL, ECOLOGICAL, AND ECONOMIC PERFORMANCE

A Future 500 Roundtable
Co-Sponsored by Business Environmental Network

WHEN: November 5, 1998; 8AM 12PM

WHERE: knOwhere, 2741 Middlefield Road,
Palo Alto, California
650.470.1100

COST: Future 500 Members: $35; Non-members: $50

REGISTRATION: Call (916) 486-5999 or visit us online:
http://www.globalff.org/98events.htm#espm

Join the Future 500 and its special guests for a roundtable
to explore the next generation of environmental and social
indicators, and consider how they might help make
sustainability a profit driver for our businesses.

The event will be led by a small circle of experts
developing and applying such indicators including: Tachi
Kiuchi, Managing Director, Mitsubishi Electric and
Chairman, Future 500; Bill Shireman, President, Future
500; Susan Burns, President, Natural Strategies; Gil Friend,
President, Gil Friend and Associates; Wendy Pratt, Senior
Analyst, Global Futures Foundation.

Environmentally sustainable business initiatives have long
promised to be a source of profits. Many have not yet
fulfilled the promise. However, a few have generated
extraordinary benefits for both the companies that initiated
them and society at large.

How can we separate the profitable opportunities from the
illusory ones? One way may be the use of strategically
designed indicators measurement tools that red flag
opportunities to radically reduce costs or reengineer
processes, or that alert our companies to global factors that
will compel changes in markets and business practices.
Manufacturers and retailers like Coors, Target, Texaco,
Shell, Interface Carpets, and others have profited
substantially from the development of such tools.

During the roundtable we will explore a new set of
measurement tools being developed by Mitsubishi Electric,
Nike, and the Future 500 that can enhance the adaptive
capacities of any business and enable them to drive down
economic, social, and ecological costs.

The roundtable will begin with a short keynote by Mr.
Kiuchi followed by an overview of emerging measurement
tools. We will then rotate among four interactive
breakouts, each focused on a different metrics topic and
facilitated by an expert, including: (1) Waste intensity and
productivity modeling; (2) Industrial metabolism to track
company material and energy flows; (3) A corporate social
indicators system (Corporate GPI) to track ecological and
social costs and benefits of a company's products and
processes and; (4) Indicators in action -- applying
ecological and social metrics in a corporate setting.

In the last session, we will convene as a whole group to
discuss what we've learned, share past experiences with
performance metrics, and explore how to advance metrics
programs in our own companies. Participants are
encouraged to bring their own ideas, questions and
examples to get the most from this hands-on event.

To register call Future 500 at (916) 486-5999 or register
online at http://www.globalff.org/98events.htm#espm

MEASUREMENT TOOLS TO IMPROVE CORPORATE
SOCIAL, ECOLOGICAL, AND ECONOMIC PERFORMANCE

A Future 500 Roundtable
Co-Sponsored by Business Environmental Network

WHEN: November 5, 1998; 8AM 12PM

WHERE: knOwhere, 2741 Middlefield Road,
Palo Alto, California
650.470.1100

COST: Future 500 Members: $35; Non-members: $50

REGISTRATION: Call (916) 486-5999 or visit us online:
http://www.globalff.org/98events.htm#espm

Join the Future 500 and its special guests for a roundtable
to explore the next generation of environmental and social
indicators, and consider how they might help make
sustainability a profit driver for our businesses.

The event will be led by a small circle of experts
developing and applying such indicators including: Tachi
Kiuchi, Managing Director, Mitsubishi Electric and
Chairman, Future 500; Bill Shireman, President, Future
500; Susan Burns, President, Natural Strategies; Gil Friend,
President, Gil Friend and Associates; Wendy Pratt, Senior
Analyst, Global Futures Foundation.

Environmentally sustainable business initiatives have long
promised to be a source of profits. Many have not yet
fulfilled the promise. However, a few have generated
extraordinary benefits for both the companies that initiated
them and society at large.

How can we separate the profitable opportunities from the
illusory ones? One way may be the use of strategically
designed indicators measurement tools that red flag
opportunities to radically reduce costs or reengineer
processes, or that alert our companies to global factors that
will compel changes in markets and business practices.
Manufacturers and retailers like Coors, Target, Texaco,
Shell, Interface Carpets, and others have profited
substantially from the development of such tools.

During the roundtable we will explore a new set of
measurement tools being developed by Mitsubishi Electric,
Nike, and the Future 500 that can enhance the adaptive
capacities of any business and enable them to drive down
economic, social, and ecological costs.

The roundtable will begin with a short keynote by Mr.
Kiuchi followed by an overview of emerging measurement
tools. We will then rotate among four interactive
breakouts, each focused on a different metrics topic and
facilitated by an expert, including: (1) Waste intensity and
productivity modeling; (2) Industrial metabolism to track
company material and energy flows; (3) A corporate social
indicators system (Corporate GPI) to track ecological and
social costs and benefits of a company's products and
processes and; (4) Indicators in action -- applying
ecological and social metrics in a corporate setting.

In the last session, we will convene as a whole group to
discuss what we've learned, share past experiences with
performance metrics, and explore how to advance metrics
programs in our own companies. Participants are
encouraged to bring their own ideas, questions and
examples to get the most from this hands-on event.

To register call Future 500 at (916) 486-5999 or register
online at http://www.globalff.org/98events.htm#espm

********************************************
Global Futures Foundation
801 Crocker Road
Sacramento, CA 95864
(916) 486-5999 voice (916) 486-5990 fax

http://www.globalff.org
********************************************

--part0_909702069_boundary--

------------------------------

End of GreenYes Digest V98 #226
******************************