[GreenYes] Zero Waste Challenge Reality TV Contest, SF Bay Area

["Gary Liss" <gary@no.address>]

Apologies for Cross-Postings

> Subject: Zero Waste Challenge
> Reality TV Contest
> Date: Wed, 13 Aug 2008 07:33:40 -0700
> From: "Puskarich, Annette"
> <Annette.Puskarich@no.address>
> To: "BAZWC"
> <Zerowastecommunities@no.address>
>
> FYI...
>
> MEDIA RELEASE
> Contact: Marcus Young @ 415-353-5692
>
> LOCAL RESIDENTS SOUGHT FOR REALITY
> TV CONTEST: ZERO WASTE
> CHALLENGE
> Sponsored by Waste Management of Alameda County & KTVU Fox 2
>
> August 11, 2008, OAKLAND, CA - Ready, Set, Recycle!  Waste
> Management of Alameda County and KTVU Channel 2 have announced the launch
> of a new reality-based TV show airing this fall on Channel 2. The Zero
> Waste Challenge features four Alameda County families competing to make
> the biggest reduction to their overall waste and carbon footprint in an
> innovative televised contest. 
>
> Prospective contestants can register at
> www.KTVU.com or by
> visiting their local ColdStone Creamery between August 11 and September
> 7, 2008. The Challenge is open to Waste Management customers who live in
> Albany, Castro Valley, Emeryville, Hayward, Livermore, Oakland, and
> Newark. 
>
> "We are incredibly excited about The Zero Waste Challenge,"
> said David Tucker, Marketing Area Manager for Waste Management of Alameda
> County.  "Our customers and Bay Area residents in general are
> concerned about climate change and the impact their own carbon footprints
> have on the environment.  The Zero Waste Challenge lets us educate
> consumers about ways to reduce, reuse, recycle and rot in a fun
> format.  While the contest logistics limit it to Waste Management
> customers, everyone can play along and challenge themselves at
> home.  KTVU's website has a page dedicated to The Zero Waste
> Challenge with local resource links, zero-waste tips and more.  The
> way we see it, everyone wins in The Zero Waste Challenge."
>
> During the four-week Challenge, four families will face off to see who
> can most greatly Reduce, Reuse, Recycle, & Rot their waste. 
> Along the way they, and viewers at home will receive tips about ways
> to  achieve zero waste.  Each week's challenge results will be
> televised on KTVU's "Mornings on 2."  The Challenge will
> take place between October 3 and November 5, 2008 
>
> Entrants will receive a free reusable, Zero Waste Challenge bag, while
> supplies last.  All four contestant families will each receive a
> Sony HD-Camcorder.  The family that reduces its waste the most will
> win a trip for four to San Diego on Southwest Airlines, along with
> two-night hotel stay, car rental, and four passes to SeaWorld.
>
> The Zero Waste Challenge was originated by Waste Management of Alameda
> County and is being produced in conjunction with KTVU Fox 2.  Other
> sponsors include Sony, Southwest Airlines, Coldstone Creamery and
> SeaWorld. To learn more, visit
> www.ktvu.com.

Gary Liss       
916-652-7850    
Fax: 916-652-0485
www.garyliss.com
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