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[GreenYes] message to Gil Friend... and all ... RE: webinar - Coming To Grips With Carbon, 10/25



Re: your “Carbon Trading and Offsets” webinar, (which is fantastic!!) I wanted you to be aware that the GrassRoots Recycling Network ( launched a new national education campaign at the NRC in Denver last month called “Garbage is NOT Renewable Energy”.   I have attached our one page handout, and there is more about the campaign on the GRRN website at  


Our goal is to help people understand that garbage-based energy is not green energy, and that when folks buy carbon offsets, they can do it right and they can do it wrong since tax breaks and “green energy” designation has been given to the wrong technologies (bury/burn).   We have done our research and found many options for purchasing carbon offsets that DON’T support the incinerator or landfill industries.   For those that say landfill methane capture should be incentivized and rewarded, we say bullshit, methane generation in landfills needs to be eliminated and that capture systems should be required and added to the cost of doing business. 


Since this campaign of ours is new, we are open to questions, criticisms, etc… but especially helpful SUGGESTIONS on how we can get the word out that not all carbon offset programs are the same!   Let’s all support truly green energy paths, and not this crazy world of garbage-based energy sources.


Thank you all,




Eric Lombardi

Executive Director

Eco-Cycle Inc


GrassRoots Recycling Network



"If you're not for Zero Waste, how much waste are you for?"  ECO-CYCLE - join us, support us, celebrate life!  Click to join and donate for the next big idea.


-----Original Message-----
zwia@no.address [mailto:zwia@no.address] On Behalf Of Gary Liss
Wednesday, October 24, 2007 11:15 AM
To: OrganicsOutOfLandfills@no.address; crra_members@no.address; GreenYes@no.address; ZERI-US@no.address; sustainablebusiness@no.address;
zwia@no.address; p2tech@no.address; p2@no.address
Cc: Gil Friend; Gary Liss
Subject: Fwd: webinar - Coming To Grips With Carbon, 10/25


Apologies for Cross-Postings

Date: Wed, 24 Oct 2007 03:24:00 -0400 (EDT)
From: Gil Friend <gfriend@no.address>

carbon webinar banner 

Both the prospect of climate change and the reality of changing market expectations demand that companies understand and manage their emissions of greenhouse gases (GHGs). This webinar series (part of the ongoing Carbon Neutral Learning™ program from Natural Logic) will bring you practical, up-to-date guidance from leading practitioners.

Series host: Gil Friend, CEO, Natural Logic

Remaining dates: October 25, November 1, November 8
Time:  All sessions begin at
1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)
Length:  60 minutes each
Cost:  $129 per session (per location, not per person - feel free to gather your colleagues around a computer and a speakerphone)

Here's what participants said about Session 1 - Figuring Out Your Footprint:
- "Very effective"
- "One of the best presenters I've ever heard - succinct, clear, knowledgeable"
- "Provided a great framework for getting started"
- "Clear concise and effective"
- 90.3% would recommend this series to their colleagues

Register now!

Carbon Emissions Reduction Strategies
DATE: Thursday, October 25
TIME: 1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)

Carbon Trading and Offsets
DATE: Thursday, November 1
TIME: 1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)

Panel Discussion: Future Outlook for Carbon Management
DATE: Thursday, November 8
1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)

Register now!

Carbon Emissions Reduction Strategies

DATE: Thursday, October 25
1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)
Practical strategies for reducing your company's carbon footprint through efficiency improvements and operational changes. Topics include: conducting a carbon audit; identifying priority emissions sources; identifying and evaluating alternatives; making the financial case; managing implementation.
Presented by: Malcolm Lewis, President, CTG Energetics

Carbon Trading and Offsets
DATE: Thursday, November 1
1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)
With AB 32 carbon trading regulations coming on line in
California, carbon trading in the United States will move from voluntary to economically driven. This session will address what you'll need to know to develop your trading strategy and implement it profitably. (And to understand the debate over whether offsets represent efficient capital allocation or modern indulgences). Presented by: Adam Davis, President, Solano Partners

Panel Discussion: Future Outlook for Carbon Management

DATE: Thursday, November 8
1:00pm ET (12:00pm CT, 11:00am MT, 10:00am PT)
Join our panel of experts to look over the horizon at the future of carbon management and climate change issues, including: regulatory directions; business strategies; and prospects for new technologies.
Panelists: Gil Friend, Kyle Tanger, Malcolm Lewis, Adam Davis

Register now!

About the presenters

Gil Friend is president and CEO of Natural Logic, Inc., a sustainability consulting firm helping clients build economic advantage through exceptional environmental performance. A systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow Magazine called him "One of the country's leading environmental management consultants -- a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."

Kyle Tanger is principal of Clear Carbon Consulting. He manages numerous GHG and energy projects with Fortune 50, Federal, and Non-Profit clients. Kyle has managed the inventory efforts of multiple clients with combined emissions totaling in excess of 60 million metric tons CO2. Mr. Tanger served as a peer reviewer for the World Resources Institute and World Business Council for Sustainable Development's Greenhouse Gas Protocol, contributed extensive written comments to multiple guidance documents for GHG registries, and has presented at international GHG conferences. He has worked extensively to create tools that measure financial performance of climate mitigation strategies and offset portfolios.

Dr. Malcolm Lewis, P.E., President of CTG Energetics, has over 30 years of experience in engineering design and analysis of building energy-using systems. He has been the engineer of record for over 25 million square feet of new construction and renovation projects for public and private sectors. Specialized experience with the introduction of innovative technologies into buildings and design processes; since the mid-1990s his practice has focused on the design of "green buildings." He fuses his expertise in energy- efficiency and green buildings to lead his firm's practice in carbon emissions reduction. He has served as an adjunct Professor in the UCLA School of Architecture, and he holds a Doctor of Engineering degree from
Dartmouth College.

Adam Davis is President of Solano Partners, Inc., a consulting firm focused on environmental economics and conservation finance issues. Prior to founding Solano Partners, Adam served as Director of the Environment Division for EPRIsolutions, a consulting firm owned by the Electric Power Research Institute. Adam also co-founded and served as Principal at Natural Strategies, Inc., a management consulting firm working with companies to integrate sustainability principles into business strategy. Core clients included British Petroleum (Solar division), John Hancock Financial Services, Lowe's (home improvement stores), Southern California Edison, Genencor International, and the State of
California (Cal EPA).

Carbon Neutral Learning™
Natural Logic
PO Box 119   Berkeley, California   94701

Just announced: Natural Logic is proud to co-sponsor
the Netherlands America Business Exchange Innovation Program

Presenting "The Future of Innovation" with Natural Logic CEO Gil Friend and senior executives from Google/YouTube, Sun Microsystems, Scale Venture Partners, Band of Angels, McKinsey, Hewlett Packard, RiOS and NASA (November 15, 6:30 PM). Details and registration

Organized by The Netherland America Business Exchange of Northern California

Visit our new web site for news of other upcoming Natural Logic events!

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