Title: [GreenYes] Re: 11 new messages in 4 topics - digest [refillable vs one-time-use beverage bottles]
I"d like to see an up-to-date life cycle study also. If practicable,
refillable glass would seem preferable to me, partly as I think it
would mean reduced exposure to toxic organics in plastic bottles.....
Alan
At 10:40 AM 9/19/2007, Nseldman wrote:
>-HI David, I hear what you are saying. But isn't this greenwashing--making a
>show of some consciousness about the environment but masking the
>unsustainable nature of your product and package?
>
>
>With regard to refillables---In the l970's EPA did a study showing that
>refilling is somehting like 200 X more energy efficient than recycling.
>
>Brenda Platt has pointed out to me that this study is out of date as
>one-ways are now less material intensive.
>
>Obviously a new study is needed. But I will bet a nickel that refillables
>still beat recycling by a wide margin.
>
>Also, shipping of refillable glass bottles does take more energy, but
>refillables only need travel around the city to a cleaning plant, whereas
>recyclables go around the world.
>
>Finally, if a process is more energy intensive but builds community andl
>ocal jobs, such as refillables, reusable diapers, etc., isn't that a
>consideration?
>
>If we had a clean environment and an economy run by 4 corporations with
>vulnerable local economies---is this what we are working toward?
>
>We need environment and community.
>
>On the issue of env organizations and refillables---as Alan says this is
>lamentable. But in this case it is not a large national/grass roots split. I
>know of no grass roots group that has come out for refillables. They seem to
>be in thrawl of the crying Indian still.
>
>Neil
>
>-------- Original Message --------
>From: David Biddle <Dbiddle@no.address>
>To: Neil Seldman <nseldman@no.address>, GreenYes group
><noreply@no.address>, GreenYes digest subscribers
><GreenYes@no.address>
>Subject: Re: [GreenYes] Re: 11 new messages in 4 topics - digest
>Date: 18/09/07 22:45
>
> >
> >
> > Re: [GreenYes] Re: 11 new messages in 4 topics - digest
> >
> >
> > I’d say you are right to a point, Neil. However, I would phrase it
>differently: not “so what;” rather, “it’s a start,
>but they’ve got a lot more to do if they want to minimize their
>impacts.” Personally, I’m wondering whether they can pull off
>this feat. They’ve made noises like this before back in the ‘90s
> and then didn’t follow through. The market situation itself
>could become highly volatile if they’re all of a sudden trying to
>source all that PET and competing with China. That’s a good thing, of
>course, but it could make their project tough to sustain.
> >
> > Refillables for PET would be quite a feat in and of itself, by the way.
>Moving that much plastic without being able to bail or crush or shred would
>be awfully costly. Glass would be worse. Remember the scale we’re
>talking about.
> >
> > Finally, I surmise this move is a direct policy decision made to head off
>a national and/or state by state move to create a deposit system for PET
>containers. That seems to me to be the issue. Personally, I am deeply
>dismayed that recycling advocates and coordinators have not gotten behind
>such a move. Forcing government to pay for recycling and disposal is
>UnAmerican and anti-free market. I guarantee you if the pressure for deposit
>laws is not maintained, Coke will gently let this move go and it will be
>1994 all over again.
> >
> > Sincerely,
> >
> > David
> >
> > --
> > David Biddle, Executive Director
> > <http://www.blueolives.blogspot.com>
> > Greater Philadelphia Commercial Recycling Council
> > P.O. Box 4037
> > Philadelphia, PA 19118
> >
> > 215-247-3090 (desk)
> > 215-432-8225 (cell)
> >
> > <http://www.gpcrc.com>
> >
> > Read In Business magazine to learn about sustainable
> > businesses in communities across North America!
> > Go to: <http://www.jgpress..com/inbusine.htm>
> >
> > on 9/19/07 1:41 AM, Nseldman at nseldman@no.address wrote:
> >
> >
> > -coca cola's announced policy is a bit disingenuous. Sort of like Ford
> > puttingon an environmental roof on its plants but refusing to redesign its
> > car to get more mileage per gallon.
> >
> > If coca cola uses recycled bottles, so what? Refillables are the zero
>waste
> > solution, and their water policy is horrible.
> >
> > I do not know of one environmental group that has called for refillables,
> > nor has comeout against the water policy in poor countries. Please tell me
> > if i am wrong.
> >
> > Neil
> >
> > Neil-------- Original Message --------
> > From: GreenYes group <noreply@no.address>
> > To: GreenYes digest subscribers <GreenYes@no.address>
> > Subject: 11 new messages in 4 topics - digest
> > Date: 18/09/07 12:54
> >
> > >
> > > GreenYes
> > > http://groups.google.com/group/GreenYes?hl=en
> > >
> > > GreenYes@no.address
> > >
> > > Today's topics:
> > >
> > > * Environmental awareness - 5 messages, 4 authors
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > > * Fwd: [zwiaplan] The latest on zero waste from NRC - 4 messages, 2
> > authors
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > > * Article on Zero Waste in CA, from Sri Lanka newspaper covering trip
>of
> > Jaime
> > > Lozano from City of Los Angeles - 1 messages, 1 author
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/ef655e12fcd640ff?hl=en
> > > * FW: The latest on zero waste from NRC - 1 messages, 1 author
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/56657442f51dd4a8?hl=en
> > >
> > >
> >
>==============================================================================
> > > TOPIC: Environmental awareness
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/5dd459b75838e89d?hl=en
> > >
> >
>==============================================================================
> > >
> > > == 1 of 5 ==
> > > Date: Mon, Sep 17 2007 1:31 pm
> > > From: David Biddle
> > >
> > >
> > > Amy-
> > >
> > > Check out this Joel Makower blog entry that I received today:
> > > http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
>He
> > > makes reference to the Green Gauge reports. You might want to follow
>the
> > > links in the article.
> > >
> > > The book “Breakthrough” by Michael Shellenberger and Ted
>Nordhaus, the
> > > authors of infamous essay “The Death of
>Environmentalism,” feel the same
> > > thing Makower does, i.e., that opinion surveys about environmental
> > awareness
> > > are rather specious. There’s a lot of evidence for this and
>S&amp;N
> > provide some
> > > in their book. People say they are concerned about the environment
>when
> > you
> > > ask them, but at the same time more generally when asked what the top
>10
> > > issues are that concern them, most folks don’t even put the
>environment on
> > > their list.
> > >
> > > Obviously you’re after very specific info on recycling type
>awareness, but
> > > I’m not sure how much value there is in it. This helps you not
>at all, I
> > > know. Sorry.
> > >
> > > Db
> > > --
> > > David Biddle, Executive Director
> > > &lt;http://www.blueolives.blogspot.com>
> > > Greater Philadelphia Commercial Recycling Council
> > > P.O. Box 4037
> > > Philadelphia, PA 19118
> > >
> > > 215-247-3090 (desk)
> > > 215-432-8225 (cell)
> > >
> > > &lt;http://www.gpcrc.com>
> > >
> > > Read In Business magazine to learn about sustainable
> > > businesses in communities across North America!
> > > Go to: &lt;http://www.jgpress.com/inbusine.htm>
> > >
> > >
> > >
> > >
> > > on 9/8/07 8:39 PM, amy perlmutter at amy@no.address wrote:
> > >
> > > &gt; I’m trying to find out if there have been any surveys
>done of
> > environmental
> > > &gt; awareness, or indicators of it, in the US, broken down by
>state or
> > region.
> > > &gt; Recycling rates may be one indicator of awareness, purchase
>of
> > EPP’s,...
> > > &gt; Anyone have any ideas or places they can steer me to?
> > > &gt;
> > > &gt; Thanks.
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > == 2 of 5 ==
> > > Date: Mon, Sep 17 2007 1:39 pm
> > > From: amy perlmutter
> > >
> > >
> > > Thanks, David. Actually, what I am looking for are some
>statistics to
> > back
> > > up what businesses leaders have told me in some focus groups I have
>been
> > > running on clean tech: that one of the draws of doing business in Ma
>is
> > > heightened awareness and understanding of environmental issues.
>It’s
> > > interesting how many business people have said that. So I was
>thinking
> > that
> > > could perhaps be illustrated through documenting behavior (Ma
>recycling
> > rate
> > > compared to other states- not sure what else I can find to illustrate
> > > behavior), or some sort of survey about environmental attitudes or
> > awareness
> > > that might compare states or regions. I’ll look at
>the mackower piece.
> > I
> > > welcome any other suggestions. I’m looking for something
>that’s less than
> > 5
> > > years old, preferably relatively recent.
> > >
> > >
> > >
> > >
> > >
> > >
> > > On 9/17/07 4:31 PM, &quot;David Biddle&quot;
>&lt;Dbiddle@no.address&gt;
> > wrote:
> > >
> > > &gt; Amy-
> > > &gt;
> > > &gt; Check out this Joel Makower blog entry that I received
>today:
> > > &gt;
>http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > He makes
> > > &gt; reference to the Green Gauge reports. You might want to
>follow the
> > links in
> > > &gt; the article.
> > > &gt;
> > > &gt; The book “Breakthrough” by Michael Shellenberger
>and Ted Nordhaus,
> > the authors
> > > &gt; of infamous essay “The Death of
>Environmentalism,” feel the same
> > thing Makower
> > > &gt; does, i.e., that opinion surveys about environmental
>awareness are
> > rather
> > > &gt; specious. There’s a lot of evidence for this and
>S&amp;N provide some
> > in their
> > > &gt; book. People say they are concerned about the environment
>when you
> > ask them,
> > > &gt; but at the same time more generally when asked what the top
>10 issues
> > are that
> > > &gt; concern them, most folks don’t even put the
>environment on their
> > list.
> > > &gt;
> > > &gt; Obviously you’re after very specific info on recycling
>type
> > awareness, but I’m
> > > &gt; not sure how much value there is in it. This helps you not
>at all, I
> > know.
> > > &gt; Sorry.
> > > &gt;
> > > &gt; Db
> > >
> > >
> > >
> > >
> > >
> > >
> > > == 3 of 5 ==
> > > Date: Tues, Sep 18 2007 2:17 am
> > > From: David Biddle
> > >
> > >
> > > There must be something you can use at the GreenBiz.com site. Try:
> > > http://www.greenbiz.com/toolbox/reports.cfm
> > >
> > > --
> > > David Biddle, Executive Director
> > > &lt;http://www.blueolives.blogspot.com>
> > > Greater Philadelphia Commercial Recycling Council
> > > P.O. Box 4037
> > > Philadelphia, PA 19118
> > >
> > > 215-247-3090 (desk)
> > > 215-432-8225 (cell)
> > >
> > > &lt;http://www.gpcrc.com>
> > >
> > > Read In Business magazine to learn about sustainable
> > > businesses in communities across North America!
> > > Go to: &lt;http://www.jgpress.com/inbusine.htm>
> > >
> > >
> > > on 9/17/07 4:39 PM, amy perlmutter at amy@no.address wrote:
> > >
> > > &gt; Thanks, David. Actually, what I am looking for are
>some statistics
> > to back up
> > > &gt; what businesses leaders have told me in some focus groups I
>have been
> > running
> > > &gt; on clean tech: that one of the draws of doing business in Ma
>is
> > heightened
> > > &gt; awareness and understanding of environmental issues.
>It’s interesting
> > how many
> > > &gt; business people have said that. So I was thinking that
>could perhaps
> > be
> > > &gt; illustrated through documenting behavior (Ma recycling rate
>compared
> > to other
> > > &gt; states- not sure what else I can find to illustrate
>behavior), or
> > some sort of
> > > &gt; survey about environmental attitudes or awareness that might
>compare
> > states or
> > > &gt; regions. I’ll look at the mackower piece.
> I welcome any other
> > suggestions.
> > > &gt; I’m looking for something that’s less than 5
>years old, preferably
> > relatively
> > > &gt; recent.
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt; On 9/17/07 4:31 PM, &quot;David Biddle&quot;
> > &lt;Dbiddle@no.address&gt; wrote:
> > > &gt;
> > > &gt;&gt; Amy-
> > > &gt;&gt;
> > > &gt;&gt; Check out this Joel Makower blog entry that I
>received today:
> > > &gt;&gt;
> > http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html He
> > makes
> > > &gt;&gt; reference to the Green Gauge reports. You might want
>to follow
> > the links in
> > > &gt;&gt; the article.
> > > &gt;&gt;
> > > &gt;&gt; The book “Breakthrough” by Michael
>Shellenberger and Ted
> > Nordhaus, the
> > > &gt;&gt; authors of infamous essay “The Death of
>Environmentalism,” feel
> > the same
> > > &gt;&gt; thing Makower does, i.e., that opinion surveys about
> > environmental awareness
> > > &gt;&gt; are rather specious. There’s a lot of evidence
>for this and
> > S&amp;N provide some
> > > &gt;&gt; in their book. People say they are concerned about
>the
> > environment when you
> > > &gt;&gt; ask them, but at the same time more generally when
>asked what the
> > top 10
> > > &gt;&gt; issues are that concern them, most folks don’t
>even put the
> > environment on
> > > &gt;&gt; their list.
> > > &gt;&gt;
> > > &gt;&gt; Obviously you’re after very specific info on
>recycling type
> > awareness, but
> > > &gt;&gt; I’m not sure how much value there is in it.
>This helps you not at
> > all, I
> > > &gt;&gt; know. Sorry.
> > > &gt;&gt;
> > > &gt;&gt; Db
> > > &gt;
> > > &gt;
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > == 4 of 5 ==
> > > Date: Tues, Sep 18 2007 5:21 am
> > > From: &quot;Kim Leslie&quot;
> > >
> > >
> > > Of course there's also the survey of the states we do which provides
> > > recycling rates. We last conducted it in 2005 so the numbers would be
> > > for 2004 if I remember right. We will be working on the next survey
> > > which would give you 2006 (maybe 2007) numbers.
> > >
> > > That may be helpful.
> > >
> > > Kim Leslie
> > > Raymond Communications
> > > 301-518-0215
> > >
> > > On 9/18/07, David Biddle &lt;Dbiddle@no.address&gt; wrote:
> > > &gt;
> > > &gt; There must be something you can use at the
>GreenBiz.com site. Try:
> > > &gt; http://www.greenbiz.com/toolbox/reports.cfm
> > > &gt;
> > > &gt; --
> > > &gt; David Biddle, Executive Director
> > > &gt; &lt;http://www.blueolives.blogspot.com>
> > > &gt; Greater Philadelphia Commercial Recycling Council
> > > &gt; P.O. Box 4037
> > > &gt; Philadelphia, PA 19118
> > > &gt;
> > > &gt; 215-247-3090 (desk)
> > > &gt; 215-432-8225 (cell)
> > > &gt;
> > > &gt; &lt;http://www.gpcrc.com>
> > > &gt;
> > > &gt; Read In Business magazine to learn about sustainable
> > > &gt; businesses in communities across North America!
> > > &gt; Go to:
>&lt;http://www.jgpress.com/inbusine.htm>
> > > &gt;
> > > &gt;
> > > &gt; on 9/17/07 4:39 PM, amy perlmutter at
>amy@no.address wrote:
> > > &gt;
> > > &gt;
> > > &gt; Thanks, David. Actually, what I am looking for are
>some statistics
> > to back
> > > &gt; up what businesses leaders have told me in some focus groups
>I have
> > been
> > > &gt; running on clean tech: that one of the draws of doing
>business in Ma
> > is
> > > &gt; heightened awareness and understanding of environmental
>issues. It's
> > > &gt; interesting how many business people have said that.
> So I was
> > thinking that
> > > &gt; could perhaps be illustrated through documenting behavior
>(Ma
> > recycling rate
> > > &gt; compared to other states- not sure what else I can find to
>illustrate
> > > &gt; behavior), or some sort of survey about environmental
>attitudes or
> > awareness
> > > &gt; that might compare states or regions. I'll look
>at the mackower
> > piece. I
> > > &gt; welcome any other suggestions. I'm looking for
>something that's less
> > than 5
> > > &gt; years old, preferably relatively recent.
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt; On 9/17/07 4:31 PM, &quot;David Biddle&quot;
> > &lt;Dbiddle@no.address&gt; wrote:
> > > &gt;
> > > &gt;
> > > &gt; Amy-
> > > &gt;
> > > &gt; Check out this Joel Makower blog entry that I received
>today:
> > > &gt;
>http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> > > &gt; He makes reference to the Green Gauge reports. You might
>want to
> > follow the
> > > &gt; links in the article.
> > > &gt;
> > > &gt; The book &quot;Breakthrough&quot; by Michael
>Shellenberger and Ted
> > Nordhaus, the
> > > &gt; authors of infamous essay &quot;The Death of
>Environmentalism,&quot;
> > feel the same
> > > &gt; thing Makower does, i.e., that opinion surveys about
>environmental
> > awareness
> > > &gt; are rather specious. There's a lot of evidence for this and
>S&amp;N
> > provide some
> > > &gt; in their book. People say they are concerned about the
>environment
> > when you
> > > &gt; ask them, but at the same time more generally when asked
>what the top
> > 10
> > > &gt; issues are that concern them, most folks don't even put the
> > environment on
> > > &gt; their list.
> > > &gt;
> > > &gt; Obviously you're after very specific info on recycling
>type
> > awareness, but
> > > &gt; I'm not sure how much value there is in it. This helps you
>not at
> > all, I
> > > &gt; know. Sorry.
> > > &gt;
> > > &gt; Db
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt; &gt;
> > > &gt;
> > >
> > >
> > >
> > >
> > > == 5 of 5 ==
> > > Date: Tues, Sep 18 2007 7:34 am
> > > From: Alan Muller
> > >
> > >
> > > At 04:31 PM 9/17/2007 -0400, David Biddle wrote:
> > > &gt;Amy-
> > > &gt;
> > > &gt;Check out this Joel Makower blog entry that I received today:
>
> > >
> >
>&gt;&lt;http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html>http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html
> >
> > > &gt;He makes reference to the Green Gauge reports. You might want
>to
> > > &gt;follow the links in the article.
> > > &gt;
> > > &gt;The book &quot;Breakthrough&quot; by Michael
>Shellenberger and Ted
> > Nordhaus,
> > > &gt;the authors of infamous essay &quot;The Death of
> > Environmentalism,&quot; feel
> > > &gt;the same thing Makower does, i.e., that opinion surveys about
>
> > > &gt;environmental awareness are rather specious. There's a lot of
>
> > > &gt;evidence for this and S&amp;N provide some in their book.
>People say
> > > &gt;they are concerned about the environment when you ask them,
>but at
> > > &gt;the same time more generally when asked what the top 10
>issues are
> > > &gt;that concern them, most folks don't even put the environment
>on their
> > list.
> > >
> > > Yep, I agree. And elected officials, with few exceptions, are
>the
> > > same. Part of the problem is that
>&quot;environment&quot; and
> > &quot;environmental&quot;
> > > are terms so broad and vague as to mean little. Like
>&quot;family
> > > values.&quot; What does it mean ... ???? I also think a big
>part is the
> > > disarray of the US environmental movement, if there still is one.
> It
> > > seems tied up in turf-defence, competition, and grant-grubbing.
> Is
> > > any real intellectual leadership coming from it, on, say, global
> > > warming or resource management?
> > >
> > > Clearly the business community, bogus as most of the
>&quot;green&quot;
> > > propaganda is, is shifting ground more quickly and more effectively
>than
> > NGO's.
> > >
> > > Alan
> > >
> > >
> > > &gt;Obviously you're after very specific info on recycling type
> > > &gt;awareness, but I'm not sure how much value there is in it.
>This
> > > &gt;helps you not at all, I know. Sorry.
> > > &gt;
> > > &gt;Db
> > > &gt;--
> > > &gt;David Biddle, Executive Director
> > > &gt;&lt;http://www.blueolives.blogspot.com>
> > > &gt;Greater Philadelphia Commercial Recycling Council
> > > &gt;P.O. Box 4037
> > > &gt;Philadelphia, PA 19118
> > > &gt;
> > > &gt;215-247-3090 (desk)
> > > &gt;215-432-8225 (cell)
> > > &gt;
> > >
>&gt;&lt;&lt;http://www.gpcrc.com>http://www.gpcrc.com>
> > > &gt;
> > > &gt;Read In Business magazine to learn about sustainable
> > > &gt;businesses in communities across North America!
> > > &gt;Go to: &lt;http://www.jgpress.com/inbusine.htm>
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;on 9/8/07 8:39 PM, amy perlmutter at amy@no.address
>wrote:
> > > &gt;
> > > &gt;I'm trying to find out if there have been any surveys done of
>
> > > &gt;environmental awareness, or indicators of it, in the US,
>broken down
> > > &gt;by state or region. Recycling rates may be one
>indicator of
> > > &gt;awareness, purchase of EPP's,... Anyone have any ideas
>or places
> > > &gt;they can steer me to?
> > > &gt;
> > > &gt;Thanks.
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;
> > >
> > >
> > >
> > >
> > >
> >
>==============================================================================
> > > TOPIC: Fwd: [zwiaplan] The latest on zero waste from NRC
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/cd5f08054bed56f1?hl=en
> > >
> >
>==============================================================================
> > >
> > > == 1 of 4 ==
> > > Date: Tues, Sep 18 2007 4:27 am
> > > From: Gary Liss
> > >
> > >
> > > Apologies for Cross-Postings - Please share with interested
>colleagues..
> > >
> > > &gt;From: &quot;Mal&quot;
>&lt;mal.williams@no.address&gt;
> > > &gt;To: &lt;zwiaplan@no.address&gt;
> > > &gt;Cc: &quot;Russell Owens&quot;
> > > &gt;&lt;russell.owens@no.address&gt;,
> > &lt;colink@no.address&gt;
> > > &gt;Subject: [zwiaplan] Emailing: Marc Gunther &gt; The
>latest on zero
> > waste.htm
> > > &gt;Date: Tue, 18 Sep 2007 10:40:07 +0100
> > > &gt;
> > > &gt;Hey - you can drink Coke again guys - it says so
> > > &gt;here Coke have adopted a Zero Waste aim.
> > > &gt;
> > > &gt;Mal
> > > &gt;
> > > &gt;----------
> > > &gt;Wed 5 Sep 2007
> > > &gt;
> > > &gt;&lt;http://www.marcgunther.com/?p=253>The latest
>on zero waste
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt;Zero waste is one of the most exciting ideas to
> > > &gt;emerge from the environmental movement, and it
> > > &gt;won a powerful new supporter yesterday in the
> > > &gt;Coca-Cola Co., which set a long-term goal of
> > > &gt;having every bottle it sells in the U.S.
> > > &gt;recycled or reused. In another bit of welcome
> > > &gt;news for the zero-waste movement, a new report
> > > &gt;from NGO's Forest Ethics and the Dogwood
> > > &gt;Alliance gives high marks to office supply
> > > &gt;stores Staples and FedExKinkos for using more post-consumer
>recycled
> > content.
> > > &gt;
> > > &gt;Zero waste means what it says-that we can strive
> > > &gt;for a world where nothing is thrown away, where
> > > &gt;anything that's no longer needed becomes
> > > &gt;feedstock for new stuff. It's not merely about
> > > &gt;reducing waste; it's about eliminating the very
> > > &gt;idea of waste. We called it
> > >
> >
>&gt;&lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm>The
> >
> > > &gt;End of Garbage last spring in FORTUNE.
> > > &gt;
> > > &gt;At a news conference in Washington, Coca-Cola
> > > &gt;announced that it will help build the world's
> > > &gt;largest plastic bottle-to-bottle recycling plant
> > > &gt;in Spartanburg, N.C., at a cost of about $45
> > > &gt;million, in conjunction with a big private firm
> > > &gt;called United Resource Recovery Corp. The plant
> > > &gt;will open next year; it will produce about 100
> > > &gt;million pounds of food-grade recycled PET for
> > > &gt;reuse each year, the equivalent of making nearly
> > > &gt;two billion 20-ounce Coke bottles. The company
> > > &gt;said it will open regional recycling centers as well.
> > > &gt;Coke's plastic bottles currently contain about
> > > &gt;10% recycled PET. The company has a goal of 30%
> > > &gt;by 2010. It didn't set a target date for its
> > > &gt;100% goal-but merely promising to move in that
> > > &gt;direction means the company can and will be held accountable.
> > > &gt;
> > > &gt;&quot;Coca Cola has staked a clear leadership
> > > &gt;position in its approach to sustainable
> > > &gt;packaging,&quot; said Kate Krebs, executive director
> > > &gt;of the National Recycling Coalition. &quot;I hope other
>industries
> > will follow.&quot;
> > > &gt;
> > > &gt;Coca Cola is also expanding its investment in
> > > &gt;&lt;http://www.recyclebank.com/>Recycle Bank, a
> > > &gt;for-profit company that aims to drive up
> > > &gt;recycling rates by, in effect, paying people to
> > > &gt;put more stuff in their recycle bins. Recycle
> > > &gt;Bank's curbside recycling programs in
> > > &gt;Philadelphia, New Jersey and Delaware have
> > > &gt;driven up recycling rates substantially. Are you
> > > &gt;surprised? if you reward people for recycling,
> > > &gt;with discount coupons that can be used at
> > > &gt;Starbucks or Whole Foods, they'll respond.
> > > &gt;Recycle Bank plans a national rollout by 2009.
> > > &gt;
> > > &gt;Recycling, as you probably know, saves energy,
> > > &gt;raw materials and curbs greenhouse gas
> > > &gt;emissions. But for the economics of recycling to
> > > &gt;work, we need to drive up both the inputs (more
> > > &gt;stuff in the recycle bin, less in the trash) and
> > > &gt;the demand for products made with recycled content.
> > > &gt;
> > > &gt;That's where the office stores come in. They
> > > &gt;more they promise to stock, promote and sell
> > > &gt;recycled paper, the more demand that creates; of
> > > &gt;course, the demand will only be sustained if
> > > &gt;organizations and individuals buy more recycled paper.
> > > &gt;
> > > &gt;That seems to be happening. Forest Ethics and
> > > &gt;Dogwood Alliance, in their &quot;report card&quot; on
>the
> > > &gt;paper practices of the office supply sector, say
> > > &gt;that recycled pulp mills enjoyed record-high
> > > &gt;demand in 2005. They give an A grade to Staples,
> > > &gt;which has achieved a 30% average of
> > > &gt;post-consumer recycled content when all product
> > > &gt;tonnage is included, and says it wants to get to
> > > &gt;50%. FedExKinkos also &quot;meets or exceeds
> > > &gt;ambitious goals&quot; for post-recycled content and
> > > &gt;gets a B+ grade. Office Max and Corporate
> > > &gt;Express are the industry laggards, in recycling
> > > &gt;as well as other environmental metrics.
> > > &gt;
> > > &gt;This kind of progress is driven by activism, and
> > > &gt;by the willingness of big companies to listen,
> > > &gt;engage and reform. You can learn more by reading
> > > &gt;the Forest Ethics and Dogwood Alliance
> > >
>&gt;&lt;http://www.forestethics.org/article.php?id=1899>press
>
> > > &gt;release or downloading their full report. Coke's
> > > &gt;announcement can be found
> > >
>&gt;&lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1>here.
>
> > > &gt;I'll have more to say about the zero-waste
> > > &gt;movement in a couple of weeks from the National
> > > &gt;Recycling Coalition's annual convention in Denver.
> > > &gt;Posted by Marc under
> > >
>&gt;&lt;http://www.marcgunther.com/?cat=1>Sustainability
> > > &gt; , &lt;http://www.marcgunther.com/?cat=7>CSR
>,
> > > &gt;&lt;http://www.marcgunther.com/?cat=8>Energy ,
> > > &gt;&lt;http://www.marcgunther.com/?cat=9>Environment
>,
> > > &gt;&lt;http://www.marcgunther.com/?cat=20>NGOs ,
> > > &gt;&lt;http://www.marcgunther.com/?cat=23>Consumption
> > > &gt;Comments
> > > &gt;
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> > > &gt;
> > > &gt;Archived Entry
> > > &gt;
> > > &gt;
> > > &gt;
> > > &gt; * Post Date :
> > > &gt; * Wednesday, Sep 5th, 2007 at 9:34 pm
> > > &gt; * Category :
> > > &gt; *
> > > &gt;
>&lt;http://www.marcgunther.com/?cat=1>Sustainabilit
> > > &gt; y and &lt;http://www.marcgunther.com/?cat=7>CSR
> > > &gt; and &lt;http://www.marcgunther.com/?cat=8>Energy
> > > &gt; and
> > > &gt; &lt;http://www.marcgunther.com/?cat=9>Environment
>
> > > &gt; and &lt;http://www.marcgunther.com/?cat=20>NGOs
> > > &gt; and
>&lt;http://www.marcgunther.com/?cat=23>Consumption
> > > &gt; * Do More :
> > > &gt; * You can leave a response, or
> > > &gt;
>&lt;http://www.marcgunther.com/wp-trackback.php?p=253>trackback
> > > &gt; from your own site.
> > > &gt;
> > > &gt;(c)2006 -- by Marc Gunther // Site built by
> > &lt;http://www.fatroman.com>Fat Roman
> > > &gt;
> > > &gt;&gt;
> > > &gt;
> > >
> > > Gary Liss &amp; Associates
> > > 916-652-7850
> > > Fax: 916-652-0485
> > > www.garyliss.com
> > >
> > >
> > >
> > > == 2 of 4 ==
> > > Date: Tues, Sep 18 2007 5:17 am
> > > From: Gary Liss
> > >
> > >
> > > For more details, see:
> > > http://www.marcgunther.com/
> > > and
> > >
> > > Coca-Cola Sets Goal to Recycle or Reuse 100
> > > Percent of Its Plastic Bottles in the U.S.: Financial News - Yahoo!
> > Finance
> > > http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1
> > >
> > > At 04:27 AM 9/18/2007, Gary Liss wrote:
> > > &gt;Apologies for Cross-Postings - Please share with interested
> > colleagues.
> > > &gt;
> > > &gt;&gt;From: &quot;Mal&quot;
>&lt;mal.williams@no.address&gt;
> > > &gt;&gt;To: &lt;zwiaplan@no.address&gt;
> > > &gt;&gt;Cc: &quot;Russell Owens&quot;
> > >
>&gt;&gt;&lt;russell.owens@no.address&gt;,
> > &lt;colink@no.address&gt;
> > > &gt;&gt;Subject: [zwiaplan] Emailing: Marc Gunther &gt;
>The latest on zero
> > waste.htm
> > > &gt;&gt;Date: Tue, 18 Sep 2007 10:40:07 +0100
> > > &gt;&gt;
> > > &gt;&gt;Hey - you can drink Coke again guys - it says
> > > &gt;&gt;so here Coke have adopted a Zero Waste aim.
> > > &gt;&gt;
> > > &gt;&gt;Mal
> > > &gt;&gt;
> > > &gt;&gt;----------
> > > &gt;&gt;Wed 5 Sep 2007
> > > &gt;&gt;
> > > &gt;&gt;
> > > &gt;&gt;&lt;http://www.marcgunther.com/?p=253>The
>latest on zero waste
> > > &gt;&gt;
> > > &gt;&gt;
> > > &gt;&gt;
> > > &gt;&gt;
> > > &gt;&gt;
> > > &gt;&gt;Zero waste is one of the most exciting ideas to
> > > &gt;&gt;emerge from the environmental movement, and it
> > > &gt;&gt;won a powerful new supporter yesterday in the
> > > &gt;&gt;Coca-Cola Co., which set a long-term goal of
> > > &gt;&gt;having every bottle it sells in the U.S.
> > > &gt;&gt;recycled or reused. In another bit of welcome
> > > &gt;&gt;news for the zero-waste movement, a new report
> > > &gt;&gt;from NGO's Forest Ethics and the Dogwood
> > > &gt;&gt;Alliance gives high marks to office supply
> > > &gt;&gt;stores Staples and FedExKinkos for using more
>post-consumer
> > recycled content.
> > > &gt;&gt;
> > > &gt;&gt;Zero waste means what it says-that we can
> > > &gt;&gt;strive for a world where nothing is thrown
> > > &gt;&gt;away, where anything that's no longer needed
> > > &gt;&gt;becomes feedstock for new stuff. It's not
> > > &gt;&gt;merely about reducing waste; it's about
> > > &gt;&gt;eliminating the very idea of waste. We called
> > > &gt;&gt;it
> > >
> >
>&gt;&gt;&lt;http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402369/index.htm>The
> >
> > > &gt;&gt;End of Garbage last spring in FORTUNE.
> > > &gt;&gt;
> > > &gt;&gt;At a news conference in Washington, Coca-Cola
> > > &gt;&gt;announced that it will help build the world's
> > > &gt;&gt;largest plastic bottle-to-bottle recycling
> > > &gt;&gt;plant in Spartanburg, N.C., at a cost of about
> > > &gt;&gt;$45 million, in conjunction with a big private
> > > &gt;&gt;firm called United Resource Recovery Corp. The
> > > &gt;&gt;plant will open next year; it will produce
> > > &gt;&gt;about 100 million pounds of food-grade recycled
> > > &gt;&gt;PET for reuse each year, the equivalent of
> > > &gt;&gt;making nearly two billion 20-ounce Coke
> > > &gt;&gt;bottles. The company said it will open regional
>recycling centers
> > as well.
> > > &gt;&gt;Coke's plastic bottles currently contain about
> > > &gt;&gt;10% recycled PET. The company has a goal of 30%
> > > &gt;&gt;by 2010. It didn't set a target date for its
> > > &gt;&gt;100% goal-but merely promising to move in that
> > > &gt;&gt;direction means the company can and will be held
>accountable.
> > > &gt;&gt;
> > > &gt;&gt;&quot;Coca Cola has staked a clear leadership
> > > &gt;&gt;position in its approach to sustainable
> > > &gt;&gt;packaging,&quot; said Kate Krebs, executive
>director
> > > &gt;&gt;of the National Recycling Coalition. &quot;I hope
>other industries
> > will follow.&quot;
> > > &gt;&gt;
> > > &gt;&gt;Coca Cola is also expanding its investment in
> > > &gt;&gt;&lt;http://www.recyclebank.com/>Recycle
>Bank, a
> > > &gt;&gt;for-profit company that aims to drive up
> > > &gt;&gt;recycling rates by, in effect, paying people to
> > > &gt;&gt;put more stuff in their recycle bins. Recycle
> > > &gt;&gt;Bank's curbside recycling programs in
> > > &gt;&gt;Philadelphia, New Jersey and Delaware have
> > > &gt;&gt;driven up recycling rates substantially. Are
> > > &gt;&gt;you surprised? if you reward people for
> > > &gt;&gt;recycling, with discount coupons that can be
> > > &gt;&gt;used at Starbucks or Whole Foods, they'll
> > > &gt;&gt;respond. Recycle Bank plans a national rollout by
>2009..
> > > &gt;&gt;
> > > &gt;&gt;Recycling, as you probably know, saves energy,
> > > &gt;&gt;raw materials and curbs greenhouse gas
> > > &gt;&gt;emissions. But for the economics of recycling
> > > &gt;&gt;to work, we need to drive up both the inputs
> > > &gt;&gt;(more stuff in the recycle bin, less in the
> > > &gt;&gt;trash) and the demand for products made with recycled
>content.
> > > &gt;&gt;
> > > &gt;&gt;That's where the office stores come in. They
> > > &gt;&gt;more they promise to stock, promote and sell
> > > &gt;&gt;recycled paper, the more demand that creates;
> > > &gt;&gt;of course, the demand will only be sustained if
> > > &gt;&gt;organizations and individuals buy more recycled
>paper.
> > > &gt;&gt;
> > > &gt;&gt;That seems to be happening. Forest Ethics and
> > > &gt;&gt;Dogwood Alliance, in their &quot;report
>card&quot; on the
> > > &gt;&gt;paper practices of the office supply sector,
> > > &gt;&gt;say that recycled pulp mills enjoyed
> > > &gt;&gt;record-high demand in 2005. They give an A
> > > &gt;&gt;grade to Staples, which has achieved a 30%
> > > &gt;&gt;average of post-consumer recycled content when
> > > &gt;&gt;all product tonnage is included, and says it
> > > &gt;&gt;wants to get to 50%. FedExKinkos also &quot;meets
>or
> > > &gt;&gt;exceeds ambitious goals&quot; for post-recycled
> > > &gt;&gt;content and gets a B+ grade. Office Max and
> > > &gt;&gt;Corporate Express are the industry laggards, in
> > > &gt;&gt;recycling as well as other environmental metrics.
> > > &gt;&gt;
> > > &gt;&gt;This kind of progress is driven by activism,
> > > &gt;&gt;and by the willingness of big companies to
> > > &gt;&gt;listen, engage and reform. You can learn more
> > > &gt;&gt;by reading the Forest Ethics and Dogwood
> > > &gt;&gt;Alliance
> > >
>&gt;&gt;&lt;http://www.forestethics.org/article.php?id=1899>press
>
> > > &gt;&gt;release or downloading their full report.
> > > &gt;&gt;Coke's announcement can be found
> > >
> >
>&gt;&gt;&lt;http://biz.yahoo.com/bw/070905/20070905006109.html?.v=1>here.
> >
> > > &gt;&gt;I'll have more to say about the zero-waste
> > > &gt;&gt;movement in a couple of weeks from the National
> > > &gt;&gt;Recycling Coalition's annual convention in Denver.
> > > &gt;&gt;Posted by Marc under
> > >
>&gt;&gt;&lt;http://www.marcgunther.com/?cat=1>Sustainabilit
>
> > > &gt;&gt;y ,
>&lt;http://www.marcgunther.com/?cat=7>CSR ,
> > >
>&gt;&gt;&lt;http://www.marcgunther.com/?cat=8>Energy ,
> > >
>&gt;&gt;&lt;http://www.marcgunther.com/?cat=9>Environment
>
> > > &gt;&gt;,
>&lt;http://www.marcgunther.com/?cat=20>NGOs ,
> > >
>&gt;&gt;&lt;http://www.marcgunther.com/?cat=23>Consumption
> > > &gt;&gt;Comments
> > > &gt;&gt;
> > >
>&gt;&gt;&lt;http://feeds.feedburner.com/MarcGunther>
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> > > &gt;&gt; * Post Date :
> > > &gt;&gt; * Wednesday, Sep 5th, 2007 at 9:34
>pm
> > > &gt;&gt; * Category :
> > > &gt;&gt; *
> > > &gt;&gt;
>&lt;http://www.marcgunther.com/?cat=1>Sustainabili
> > > &gt;&gt; ty and
>&lt;http://www.marcgunther.com/?cat=7>CSR
> > > &gt;&gt; and
>&lt;http://www.marcgunther.com/?cat=8>Energy
> > > &gt;&gt; and
> > > &gt;&gt;
>&lt;http://www.marcgunther.com/?cat=9>Environment
> > > &gt;&gt; and
>&lt;http://www.marcgunther.com/?cat=20>NGOs
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>&lt;http://www.marcgunther.com/?cat=23>Consumption
> > > &gt;&gt; * Do More :
> > > &gt;&gt; * You can leave a response, or
> > > &gt;&gt;
> > &lt;http://www.marcgunther.com/wp-trackback.php?p=253>trackback
>
> > > &gt;&gt; from your own site.
> > > &gt;&gt;
> > > &gt;&gt;(c)2006 -- by Marc Gunther // Site built by
> > &lt;http://www.fatroman.com>Fat Roman
> > > &gt;&gt;
> > > &gt;&gt;&gt;&gt;
> > > &gt;Gary Liss &amp; Associates
> > > &gt;916-652-7850
> > > &gt;Fax: 916-652-0485
> > > &gt;www.garyliss.com
> > >
> > > Gary Liss &amp; Associates
> > > 916-652-7850
> > > Fax: 916-652-0485
> > > www.garyliss.com
> > >
> > >
> > >
> > > == 3 of 4 ==
> > > Date: Tues, Sep 18 2007 1:36 pm
> > > From: Gary Liss
> > >
> > >
> > > Bill,
> > >
> > > Thanks for your input on this. They were very
> > > helpful! For the record, I only was circulating what was
>published
> > elsewhere.
> > >
> > > I also understand that Coca-Cola did NOT adopt a
> > > Zero Waste goal. Instead, they adopted
> > > a goal to recycle or reuse 100 percent of its
> > > plastic bottles in the U.S. The way Marc Gunther
> > > reported that was his view that this was a major
> > > step forward towards Zero Waste. But he was NOT
> > > suggesting that Coca-Cola is a Zero Waste
> > > company, nor have they adopted that goal.
> > >
> > > This is NOT diluting the brand of Zero Waste,
> > > just some positive actions and commitments by a
> > > major player in the field. We also clearly need
> > > to address the refillables issues with them to
> > > ensure that these positive actions do not
> > > undercut the higher priority of reuse.
> > >
> > > Gary
> > >
> > > At 07:03 AM 9/18/2007, Bill Sheehan wrote:
> > > &gt;A couple of clarifications on Marc Gunther's
> > > &gt;article circulated by Gary Liss that suggest
> > > &gt;prudence on hawking the Zero Waste brand too
> > > &gt;cheaply. Coke is to be congratulated on
> > > &gt;committing to invest in recycling more of its
> > > &gt;plastic, but calling that Zero Waste may be premature.
> > > &gt;
> > > &gt;Gunther: &quot;Zero waste ... won a powerful new
> > > &gt;supporter yesterday in the Coca-Cola Co., which
> > > &gt;set a long-term goal of having every bottle it
> > > &gt;sells in the U.S. recycled or reused.&quot;
> > > &gt;
> > > &gt;An article in Plastics News (August 31, by Mike
> > > &gt;Verespej) had a more sober article with some interesting
>specifics.
> > > &gt;
> > > &gt;Plastics News: &quot;In 2006 ... [Coca-Cola]
> > > &gt;introduced in the Netherlands a light-weight,
> > > &gt;recyclable bottle containing 25 percent recycled
> > > &gt;material that will replace the refillable
> > > &gt;plastic bottles it previously sold in that market.&quot;
> > > &gt;Is this Zero Waste?
> > > &gt;
> > > &gt;Gunther: &quot;Coke's plastic bottles currently
>contain about 10%
> > recycled PET.&quot;
> > > &gt;Plastics News: &quot;Coca-Cola Enterprises, which
> > > &gt;bottles 19 percent of Coca-Cola nonalcoholic
> > > &gt;beverages worldwide and is its largest bottler,
> > > &gt;used recycled PET for 3.8 percent of its needs last
>year.&quot;
> > > &gt;
> > > &gt;Gunther: &quot;The plant will open next year; it
> > > &gt;will produce about 100 million pounds of
> > > &gt;food-grade recycled PET for reuse each year.
> > > &gt;Plastics News: &quot;In 2006 ... almost 4 billion
> > > &gt;pounds of PET bottles were not recycled.&quot; [U.S.,
>industry wide]
> > > &gt;A long ways to go to Zero!
> > > &gt;
> > > &gt;And most importantly:
> > > &gt;
> > > &gt;Plastics News: &quot;Coca-Cola also has invested $2
>
> > > &gt;million&quot; in voluntary recycling programs, which
> > > &gt;it plans to promote nationally. &quot;Despite the
> > > &gt;need for more recycled materials, Coca-Cola and
> > > &gt;PepsiCo Inc. have opposed bottle deposits.&quot;
> > > &gt;Deposits have proven to be effective. Is it
> > > &gt;o.k. to declare a Zero Waste goal and then
> > > &gt;promote a marginal, self-serving strategy?
> > > &gt;
> > > &gt;/Bill Sheehan
> > > &gt;Product Policy Institute
> > > &gt;
> > > &gt;__._,_.___
> > > &gt;
> > > &gt;Your email settings: Individual Email|Traditional
> > >
> >
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> > >
> > > Gary Liss &amp; Associates
> > > 916-652-7850
> > > Fax: 916-652-0485
> > > www.garyliss.com
> > >
> > >
> > >
> > > == 4 of 4 ==
> > > Date: Tues, Sep 18 2007 2:09 pm
> > > From: Dan Knapp
> > >
> > >
> > > Bill Sheehan's response to the Coke initiative was indeed helpful.
>
> > > His last question:
> > >
> > > Is it o.k. to declare a Zero Waste goal and then promote a marginal,
>
> > > self-serving strategy?
> > >
> > > applies beyond Coca-Cola to the current situation of Canberra,
> > > Australia, the original adopter of the zero-waste goal. There,
>a
> > > government agency calling itself ACT-NoWaste has disrupted and
> > > limited recycling businesses while presiding over a massive landfill
>
> > > expansion and roundfiling a 1996 plan to build a zero waste transfer
>
> > > facility on land it bought for the purpose. So far they're
>still
> > > getting away with it, although ZWIA has decided to intervene on
>
> > > behalf of Revolve, one of the affected recycling businesses.
>
> > > Goodonya, ZWIA!
> > >
> > > Dan Knapp
> > > Urban Ore, Inc.
> > >
> > >
> > > On Sep 18, 2007, at 1:36 PM, Gary Liss wrote:
> > >
> > > &gt; Bill,
> > > &gt;
> > > &gt; Thanks for your input on this. They were very helpful!
> For the
> > > &gt; record, I only was circulating what was published elsewhere.
> > > &gt;
> > > &gt; I also understand that Coca-Cola did NOT adopt a Zero Waste
>goal.
> > > &gt; Instead, they adopted
> > > &gt; a goal to recycle or reuse 100 percent of its plastic
>bottles in
> > > &gt; the U.S. The way Marc Gunther reported that was his
>view that this
> > > &gt; was a major step forward towards Zero Waste. But he
>was NOT
> > > &gt; suggesting that Coca-Cola is a Zero Waste company, nor have
>they
> > > &gt; adopted that goal.
> > > &gt;
> > > &gt; This is NOT diluting the brand of Zero Waste, just some
>positive
> > > &gt; actions and commitments by a major player in the field.
> We also
> > > &gt; clearly need to address the refillables issues with them to
>ensure
> > > &gt; that these positive actions do not undercut the higher
>priority of
> > > &gt; reuse.
> > > &gt;
> > > &gt; Gary
> > > &gt;
> > > &gt; At 07:03 AM 9/18/2007, Bill Sheehan wrote:
> > > &gt;&gt; A couple of clarifications on Marc Gunther's article
>circulated
> > by
> > > &gt;&gt; Gary Liss that suggest prudence on hawking the Zero
>Waste brand
> > > &gt;&gt; too cheaply. Coke is to be congratulated on
>committing to invest
> >
> > > &gt;&gt; in recycling more of its plastic, but calling that
>Zero Waste may
> >
> > > &gt;&gt; be premature.
> > > &gt;&gt;
> > > &gt;&gt; Gunther: &quot;Zero waste ... won a
>powerful new supporter
> > yesterday
> > > &gt;&gt; in the Coca-Cola Co., which set a long-term goal of
>having every
> >
> > > &gt;&gt; bottle it sells in the U.S. recycled or
>reused.&quot;
> > > &gt;&gt;
> > > &gt;&gt; An article in Plastics News (August 31, by Mike
>Verespej) had a
> > > &gt;&gt; more sober article with some interesting specifics.
> > > &gt;&gt;
> > > &gt;&gt; Plastics News: &quot;In 2006 ...
>[Coca-Cola] introduced in the
> > > &gt;&gt; Netherlands a light-weight, recyclable bottle
>containing 25
> > > &gt;&gt; percent recycled material that will replace the
>refillable
> > plastic
> > > &gt;&gt; bottles it previously sold in that market.&quot;
> > > &gt;&gt; Is this Zero Waste?
> > > &gt;&gt;
> > > &gt;&gt; Gunther: &quot;Coke's plastic bottles
>currently contain about
> > 10%
> > > &gt;&gt; recycled PET.&quot;
> > > &gt;&gt; Plastics News: &quot;Coca-Cola
>Enterprises, which bottles 19
> > percent
> > > &gt;&gt; of Coca-Cola nonalcoholic beverages worldwide and is
>its largest
> >
> > > &gt;&gt; bottler, used recycled PET for 3.8 percent of its
>needs last
> > year.&quot;
> > > &gt;&gt;
> > > &gt;&gt; Gunther: &quot;The plant will open next year; it
>will produce
> > about 100
> > > &gt;&gt; million pounds of food-grade recycled PET for reuse
>each year.
> > > &gt;&gt; Plastics News: &quot;In 2006 ... almost 4
>billion pounds of PET
> >
> > > &gt;&gt; bottles were not recycled.&quot; [U.S., industry
>wide]
> > > &gt;&gt; A long ways to go to Zero!
> > > &gt;&gt;
> > > &gt;&gt; And most importantly:
> > > &gt;&gt;
> > > &gt;&gt; Plastics News: &quot;Coca-Cola also has
>invested $2
> > million&quot; in
> > > &gt;&gt; voluntary recycling programs, which it plans to
>promote
> > > &gt;&gt; nationally. &quot;Despite the need for more
>recycled materials,
> > Coca-
> > > &gt;&gt; Cola and PepsiCo Inc. have opposed bottle
>deposits.&quot;
> > > &gt;&gt; Deposits have proven to be effective. Is it
>o.k.. to declare a
> > > &gt;&gt; Zero Waste goal and then promote a marginal,
>self-serving
> > strategy?
> > > &gt;&gt;
> > > &gt;&gt; /Bill Sheehan
> > > &gt;&gt; Product Policy Institute
> > > &gt;&gt;
> > > &gt;&gt; __._,_.___
> > > &gt;&gt;
> > > &gt;&gt; Your email settings: Individual Email|Traditional
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> > > &gt;&gt;
> > > &gt;&gt; __,_._,___
> > > &gt; Gary Liss &amp; Associates
> > > &gt; 916-652-7850
> > > &gt; Fax: 916-652-0485
> > > &gt; www.garyliss.com
> > > &gt; &gt;
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> >
>==============================================================================
> > > TOPIC: Article on Zero Waste in CA, from Sri Lanka newspaper covering
>trip
> > of
> > > Jaime Lozano from City of Los Angeles
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/ef655e12fcd640ff?hl=en
> > >
> >
>==============================================================================
> > >
> > > == 1 of 1 ==
> > > Date: Tues, Sep 18 2007 4:58 am
> > > From: Gary Liss
> > >
> > >
> > > Apologies for Cross-Postings - Please share with interested
> > > colleagues. FYI, Jaime Lozano works for the City of Los
>Angeles,
> > > Citywide Solid Resources Recycling Division (see contact info
> > > below). He is also President of the South Bay Business
>Environmental
> > > Coalition (www.sbbec.org) in the Los Angeles area, and a Boardmember
> > > of the CA Resource Management Training Institute (www.crmti.org).
> He
> > > was recently invited to speak in Sri Lanka about solid waste,
> > > resource management, and zero waste in CA.
> > >
> > > &gt;From: &quot;Jaime Lozano&quot;
>&lt;Jalozano1@no.address&gt;
> > > &gt;Date: Mon, 17 Sep 2007 23:26:09 -0700
> > > &gt;
> > > &gt;----------
> > > &gt;From: Weerasekera, Chamalie [mailto:WeerasekeraC@no.address]
> > > &gt;Sent: Monday, September 17, 2007 1:49 AM
> > > &gt;To: Jaime Lozano
> > > &gt;Subject: ARTICLE IN THE SUNDAY OBSERVER
> > > &gt;
> > > &gt;Jaime
> > > &gt;Give below is an article featureed in the Sunday Observer --
>re your
> > > &gt;interview
> > > &gt;Regards
> > > &gt;Chamalie Weerasekera
> > > &gt;Cultural Affairs Specialist
> > > &gt;American Center
> > > &gt;Colombo, Sri Lanka
> > > &gt;Tel: (94) 11 249 8163
> > > &gt;Fax:(94) 11 244 9070
> > > &gt;EMail:weerasekerac@no.address
> > > &gt;
> > >
> >
>&gt;&lt;http://www.sundayobserver.lk/2007/09/09/imp02.asp>http://www.sundayobserver.lk/2007/09/09/imp02.asp
> >
> > > &gt;
> > > &gt;
> > > &gt;Recycling trash: the best solid waste management
> > > &gt;by Shanika Sriyananda
> > > &gt;
> > > &gt;Picture (Metafile)
> > > &gt;
> > > &gt;Recycled items
> > > &gt;
> > > &gt;Picture (Metafile)
> > > &gt;
> > > &gt;Jaime A. Lozano
> > > &gt;When you are pointing your finger at somebody how many
>fingers are
> > > &gt;pointing back at you? Yes, it's a matter of fact to think
>seriously.
> > > &gt;There are three fingers of your own hand waiting impatiently
>to accuse
> > you.
> > > &gt;
> > > &gt;You may accuse the others, may be the government, Ministry of
>
> > > &gt;Environment and Municipal Councils for not sorting out your
> > > &gt;household trash properly. Did you ever think that three other
>
> > > &gt;fingers are accusing you for not sorting out your own
>household
> > > &gt;trash and separate the things that can be re-cycled.
> > > &gt;
> > > &gt;This was the message given by Jaime A. Lozano, Environmental
> > > &gt;Specialist, Bureau of Sanitation, California who was in Sri
>Lanka to
> > > &gt;share the experiences in solid waste management systems in
> > > &gt;California, USA with the Sri Lankan authorities.
> > > &gt;
> > > &gt;&quot;Everyone has to be part of the whole solid waste
>management
> > > &gt;programs. Every one should ask the question from him or
>herself,
> > > &gt;what did I do to re-cycle trash today&quot;, he said in
>an exclusive
> > > &gt;interview with the 'Sunday Observer' recently.
> > > &gt;
> > > &gt;The story of solid waste management in California, which
>generates
> > > &gt;thousands and thousands of tonnes of waste, did not turn to
>zero
> > > &gt;waste overnight. Strong commitment from the political
>leadership to
> > > &gt;the villagers through systematic educational and awareness
>programs
> > > &gt;implemented to give novel meaning to waste brought good
>results
> > > &gt;today. Waste or trash is not waste to the residents of
>California any
> > more.
> > > &gt;
> > > &gt;Decades-long struggle to give a value to waste have now
>turned waste
> > > &gt;into profitable business ventures. California, which
>generates
> > > &gt;thousands tonnes of household and business waste daily, has
>been
> > > &gt;able to reduced waste by 25 per cent in 1995, then by 50 per
>cent in
> > > &gt;2000 and 60 percent now.
> > > &gt;
> > > &gt;The local authorities have given targets and if they fail
>they are
> > > &gt;liable to a fine of US$ 10,000 a day.
> > > &gt;
> > > &gt;The Californians pay taxes for their household waste. The
>small
> > > &gt;garbage bins are taxed less and saving waste will save more
>money.
> > > &gt;Most of the materials in waste bins end up in re-cycle bins.
> > > &gt;
> > > &gt;&quot;In California we have been working with waste
>management since
> > the
> > > &gt;early 70s. Since then lots of people are working on recycling
>and
> > > &gt;everybody was talking about recycling. Lots of programs were
> > > &gt;evolved. But people started asking, if I keep collecting and
>recycle
> > > &gt;waste no body wants to buy my products.
> > > &gt;
> > > &gt;Then they found something qualitywise was missing to some
>extent in
> > > &gt;the product. Then we created the market for these products
>and went
> > > &gt;for market development programs. We started realising that
>waste is
> > > &gt;becoming a commodity that something to be sold&quot;,
>Lozano said.
> > > &gt;
> > > &gt;According to Lozano, all these people should be made to come
>to a
> > > &gt;common understanding that we live in a limited planet and we
>do not
> > > &gt;get any more resources as they are limited. Meanwhile, we
>have to
> > > &gt;manage the resources that we already have.
> > > &gt;
> > > &gt;These resources are not in a store and cannot multiply.
>Therefore,
> > > &gt;we have to manage what we have. For this we first need to
>reduce and
> > > &gt;recycle. Before we reduce, we need to rethink, need to
>redesign and
> > > &gt;we need to reevaluate how we have to do things.
> > > &gt;
> > > &gt;We need to refuse and return material that has been made to
>handle
> > > &gt;in the wrong way and which are not beneficial to the planet.
>We all
> > > &gt;have to take initiatives to use the limited resources on the
>earth
> > > &gt;for the use of the next generation.
> > > &gt;
> > > &gt;It is important to think what we are going to leave for them,
>he
> > > &gt;said.In California, waste ended up in landfills but now the
>country
> > > &gt;has run out of land areas to continue dumping of waste. It
>costs
> > > &gt;lots of money to take waste to landfills and land is very
>expensive.
> > > &gt;
> > > &gt;These obstacles due to limited land resources, the
>Californian
> > > &gt;authorities were compelled to re-define waste . In the 1800
>we had
> > > &gt;world's largest resources but after 1900 with population boom
>it had
> > > &gt;reduced greatly. Today we have realised that our resources
>are
> > > &gt;further shrinking and this is the phenomena around the world.
>All
> > > &gt;the countries are suffering from limited resources.
> > > &gt;
> > > &gt;&quot;Then we started to use less energy to save water in
>effective
> > ways
> > > &gt;as consumers. In California we have also realised that the
>resources
> > > &gt;are becoming more and more expensive. Especially the
>landfills are
> > > &gt;more expensive as they have already been filled with trash.
> > > &gt;
> > > &gt;So we thought, why not find other ways to deal the things
>that
> > > &gt;people call waste and lets make it a commodity? asked Lozano
>who
> > > &gt;called it as a successful saga. Like taking stuff from a
>magic box
> > > &gt;Lozano took out re-cycled products brought from California.
> > > &gt;
> > > &gt;&quot;This pen is made out of recycled cardboard and
>plastic and wood
> > in
> > > &gt;it recycled popsicle sticks. This is a key tag made out of
>corn
> > > &gt;starch, a ruler made out of saw dust. This pencil is made out
>of
> > > &gt;blue jeans (denim pants) and this is made using old currency
>notes
> > > &gt;which are old and torn. This is just a few out of many
>products in
> > > &gt;California,&quot; he said after exhibits his products.
> > > &gt;
> > > &gt;According to Lozano it is not difficult to find markets but
>just to
> > > &gt;create markets. For an example we have lots of plastics and
>we found
> > > &gt;out those who are interested in plastics.
> > > &gt;
> > > &gt;Then we find a company which is interested in. Then find
>somebody to
> > > &gt;wash, check and given us the stock in the quality which we
>need, he
> > > &gt;said adding that the state would help them to have a private
>public
> > > &gt;partnership through the recycling market development zones.
> > > &gt;
> > > &gt;We give them low interest loans to open up their shops. Where
>do we
> > > &gt;get money to do that ? We get that by adding small fees at
>the
> > > &gt;landfill. At the landfill every household has to pay. What we
>do is
> > > &gt;we add small fee into that and that money goes directly to
>the
> > > &gt;recycling market development zoneand they are available for
>low
> > > &gt;interest loans?, he said.
> > > &gt;
> > > &gt;Educating school children is the most successful step,
>according to
> > > &gt;Lozano, that a country can adopt to reduce waste and promote
> > re-cycling.
> > > &gt;
> > > &gt;&quot;The most powerful group is the school children and
>they will go
> > any
> > > &gt;home and change the parents, educate the parents and make a
> > > &gt;sustainable change. We started programs where the teachers
>got
> > > &gt;involved. The children are given the training on re-cycling
>from
> > > &gt;small days. They are given assignments to understand how does
>
> > > &gt;landfill work. Ultimately they will influence their parents
>and also
> > > &gt;the neighbours to change their environment&quot;, he
>pointed out.
> > > &gt;
> > > &gt;Lozano said that Sri Lanka can get products from India, China
>and
> > > &gt;the USA and it is vital to implement programs to start
>businesses
> > > &gt;with trash. &quot;You can consume them, collect them,
>manage it in a
> > way
> > > &gt;where you give value added with change them so make them in
>another
> > > &gt;industry locally and make a new product, which generatesself
> > > &gt;employment&quot;, he added.
> > > &gt;
> > > &gt;According to Lozano, there are lots of opportunities for
>education
> > > &gt;and lots of people are very interesting and but Sri Lankans
>are not
> > > &gt;communicating with each other about the matter.
> > > &gt;
> > > &gt;&quot;Solid waste management in Sri Lanka has a growth
>but I think
> > that
> > > &gt;the educational experts and the government should get
>together to
> > > &gt;implement a workable program on solid waste management.
>There's lots
> > > &gt;of promise in Sri Lanka. If not, Sri Lanka is going to face
>many
> > > &gt;problems in future&quot;, he warned.
> > > &gt;
> > >
>&gt;&lt;mailto:shanika@no.address>shanika@no.address
> > > &gt;*************************
> > > Jaime A. Lozano
> > > Environmental Specialist II
> > > Department of Public Works
> > > Bureau of Sanitation
> > > Citywide Solid Resources Recycling Div.
> > > 1149 South Broadway
> > > 10th Floor, Mail Stop 944
> > > Los Angeles, CA 90015-2213
> > > (213) 485-3873 Fax (213) 485-3671
> > >
> > >
> > >
> > > &gt;
> > > &gt;
> > > &gt;
> > >
> > > Gary Liss &amp; Associates
> > > 916-652-7850
> > > Fax: 916-652-0485
> > > www.garyliss.com
> > >
> > >
> > >
> > >
> > >
> >
>==============================================================================
> > > TOPIC: FW: The latest on zero waste from NRC
> > >
> >
>http://groups.google.com/group/GreenYes/browse_thread/thread/56657442f51dd4a8?hl=en
> > >
> >
>==============================================================================
> > >
> > > == 1 of 1 ==
> > > Date: Tues, Sep 18 2007 7:08 am
> > > From: &quot;Bill Sheehan&quot;
> > >
> > >
> > > A couple of clarifications on Marc Gunther's article circulated by
>Gary
> > Liss
> > > that suggest prudence on hawking the Zero Waste brand too cheaply.
> Coke
> > is
> > > to be congratulated on committing to invest in recycling more of its
> > > plastic, but calling that Zero Waste may be premature.
> > >
> > > Gunther: &quot;Zero waste . won a powerful new supporter
>yesterday in the
> > > Coca-Cola Co., which set a long-term goal of having every bottle it
>sells
> > in
> > > the U.S. recycled or reused.&quot;
> > >
> > > An article in Plastics News (August 31, by Mike Verespej) had a more
>sober
> > > article with some interesting specifics.
> > >
> > > Plastics News: &quot;In 2006 . [Coca-Cola] introduced in
>the Netherlands
> > a
> > > light-weight, recyclable bottle containing 25 percent recycled
>material
> > that
> > > will replace the refillable plastic bottles it previously sold in
>that
> > > market.&quot;
> > > Is this Zero Waste?
> > >
> > > Gunther: &quot;Coke's plastic bottles currently contain
>about 10%
> > recycled PET.&quot;
> > > Plastics News: &quot;Coca-Cola Enterprises, which bottles
>19 percent of
> > > Coca-Cola nonalcoholic beverages worldwide and is its largest
>bottler,
> > used
> > > recycled PET for 3.8 percent of its needs last year.&quot;
> > >
> > > Gunther: &quot;The plant will open next year; it will
>produce about 100
> > million
> > > pounds of food-grade recycled PET for reuse each year.
> > > Plastics News: &quot;In 2006 . almost 4 billion pounds of
>PET bottles
> > were not
> > > recycled.&quot; [U.S., industry wide]
> > > A long ways to go to Zero!
> > >
> > > And most importantly:
> > >
> > > Plastics News: &quot;Coca-Cola also has invested $2
>million&quot; in
> > voluntary
> > > recycling programs, which it plans to promote nationally.
>&quot;Despite
> > the need
> > > for more recycled materials, Coca-Cola and PepsiCo Inc. have opposed
> > bottle
> > > deposits.&quot;
> > > Deposits have proven to be effective. Is it o.k. to declare a
>Zero Waste
> > > goal and then promote a marginal, self-serving strategy?
> > >
> > > /Bill Sheehan
> > > Product Policy Institute
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> >
>==============================================================================
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