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March 15 - Phila. Weekly No Deposit, No Return Environmentalists hope Philadelphia's new recycling coordinator will expand RecycleBank throughout the city. by Gwen Shaffer When The New York Times ran an article last month about RecycleBank, a government official in Saudi Arabia contacted the Philadelphia-based company to inquire about bringing the program to the Middle East. RecycleBank co-founder Patrick FitzGerald says he wasn't completely surprised by the call. "I've heard from countries all over the world ... Belize, France, the U.K., even Senegal." Ironically, Philadelphia's own Streets Department is hesitant to sign a contract with RecycleBank-which gives store coupons to residents who place their recyclables, including plastic and cardboard, on the curb for weekly pickup. The program has proved wildly popular in the West Oak Lane and Chestnut Hill sections of the city, where a yearlong pilot program saw participation rates jump from 15 percent to 90 percent. Residents earned up to $400 in credits over the year, which they spent at more than 100 shops such as Starbucks, Rite Aid, certain merchants at the Reading Terminal Market and TLA Video. FitzGerald says he's also talking with officials in Boston, Atlanta and Charlotte, N.C., about implementing the program citywide in these cities. Philadelphia officials have balked at expanding the RecycleBank program to all 500,000 households here, insisting that the cost is prohibitive. Environmentalists who've watched Philadelphia's recycling rate slide downward for the past decade counter that the Streets Department can't afford not to bring RecycleBank to every neighborhood. The Philadelphia controller issued a report last August concluding that not only is the Streets Department violating Philadelphia's mandatory recycling ordinance, but increasing recycling collection rates could save taxpayers $17 million annually in landfill costs. Rather than implement the controller's recommendations, the Streets Department refuted his findings. But two events make local environmentalists hopeful that reforms are on the horizon. Just last week a new recycling coordinator took the helm of Philadelphia's floundering recycling program. In addition, City Council is in the process of holding budget hearings, and the Streets Department is likely to face tough questions about lagging recovery rates when it testifies March 15. Council members Jannie Blackwell, Blondell Reynolds-Brown and Michael Nutter have expressed support for a citywide rollout of RecycleBank. The Streets Department is negotiating with RecycleBank to expand the program to 10,000 additional homes in Philadelphia (in addition to the 2,500 households already participating in the pilot program). FitzGerald stresses that no deal has been reached. "We're still in negotiations with RecycleBank right now," confirms Streets Department spokesperson Emily Buenaflor. Even if the two parties agree on a contract, recycling advocates remain unimpressed. "At this rate it would take 52 years for the program to become citywide," points out Maurice Sampson II, who served as Philadelphia's first recycling coordinator. He's working with a coalition of local advocacy groups on the Recycle NOW Philadelphia Campaign. Members are hosting a series of forums in neighborhoods around the city and urging civic associations to lobby the Streets Department to "demand" incentive-based recycling in their own neighborhoods, as well as running a petition campaign to raise awareness about the issue. "And our big push this month is to get a huge turnout for the City Council budget hearing March 29," says Emily Linn, who works on recycling for the Clean Air Council. But environmentalists aren't waiting till the end of the month to rally the troops. During a March 2 forum in Center City, members of the Recycling Alliance noted that RecycleBank is "the only thing" to effectively boost recycling participation rates in the past 10 years. For instance, the Streets Department spent about $3 million to publicize its curbside recycling program last year, yet participation continued to lag. "We get accused of acting as a marketing arm for RecycleBank," Sampson told the 75 or so people who attended the forum. "We're not, but we do believe in incentive-based recycling, and no one else is doing it." In the meantime, Joan Hicken took over as Philadelphia recycling coordinator last week. Hicken had served since 1999 as recycling coordinator for Glendale, Ariz., a city with a population of about 225,000. Evan Belser, program organizer for Clean Water Action, credits Hicken with leading "a very successful" curbside program in Glendale. "She built it from the ground up," he adds, noting that Glendale recently achieved about a 19 percent recycling rate. "We're very excited to have Joan coming on board. She's going to bring a lot of knowledge and experience to our city," Buenaflor says. Hicken was one of two candidates for the recycling coordinator position recommended by Philadelphia's Recycling Advisory Committee. Belser, who participated in the selection process, says he was impressed with Hicken's experience developing a recycling program "from its infancy." "She has no misconception of the challenges awaiting her arrival," he says. As local environmentalists turn up their efforts to publicize RecycleBank, Streets Department commissioner Clarena Tolson is countering with her own public outreach. At the Philadelphia Flower Show last Thursday she demonstrated how to incorporate recycled materials into gardening. "As an added bonus," according to a press release issued by Tolson's office, she offered "beautification tips" by explaining how to transform old tires into flower planters and how to create "garden lighting from plastic bottles." David Biddle <http://blueolives.blogspot.com> --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "GreenYes" group. To post to this group, send email to GreenYes@no.address To unsubscribe from this group, send email to GreenYes-unsubscribe@no.address For more options, visit this group at http://groups.google.com/group/GreenYes -~----------~----~----~----~------~----~------~--~--- |
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