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WALL STREET JOURNAL May 17, 2005 COMMODITIES Scrap Business Fights A Nemesis: Snooping By PAUL GLADER In this country, a lot of steel gets made with two key ingredients: scrap and snooping. Now the industry wants to see if it can cut out the second component by making metals prices more transparent. One of the two main methods for making steel relies on recycling iron-based scrap -- including washing machines, junked cars or even old bridges -- by melting it into new steel. But there isn't a consistent and open system for setting scrap prices, and that has led to headaches and even harassment: Steel and scrap company executives have used helicopters and satellite photography to keep tabs on rivals' scrap and steelyard inventories, while pointing the finger at each other in trade publications. Some executives are also experimenting with alternative materials, hoping to end their reliance on scrap, although some of those plans have slowed. "We've always questioned the accuracy and the timeliness of various types of scrap [prices] in the scrap marketplace," says David Sutherland, chief executive of Ipsco Inc., a Regina, Saskatchewan, steelmaker. Now steel companies are signing onto a new project by Management Science Associates Inc., a Pittsburgh-based data-collection and -analysis firm, that aims to add price transparency to the scrap market. MSA, which has tracked consumer trends for Coca-Cola Co., H.J. Heinz Co., MTV Networks and Levi Strauss & Co., has enlisted a dozen steel companies as members in its Raw Material Data Aggregation Service, or RMDAS. MSA charges member companies a fee to submit purchasing data and, in return, to see if prices they paid were in line with aggregate average prices paid by other steel companies in the program. "Scrap is a free-floating commodity," says Ralph Pinkert, of MSA. "By nature, it's created an adversarial relationship." In the past year, as scrap-steel prices surged to a record high of about $450 a ton, steel companies took to spying on scrap yards to see if supplies were as tight as reported. At a current average scrap steel price of $210 a ton, the 76 million tons of scrap recycled last year could fetch $16 billion. "You're validating information constantly in this business," says Rich Brady, scrap-metal buyer for Fort Wayne, Ind., steelmaker Steel Dynamics Inc. Keith Busse, chief executive of Steel Dynamics, is one such validator. He takes regular trips in a friend's helicopter or a company airplane to check on inventory levels at the scrap yards that supply his company to gauge how much scrap is available and whether prices are fair. "You can't help yourself, when flying by a city, to go check on the scrap supply," he said earlier this year. Mr. Busse has earned the nickname "The Red Baron" for such trips. "... "... "... "... "... _________________________ Peter Anderson, President RECYCLEWORLDS CONSULTING 4513 Vernon Blvd. Suite 15 Madison, WI 53705-4964 Ph: (608) 231-1100 Fax: (608) 233-0011 Cell: (608) 698-1314 eMail: anderson@no.address web: www.recycleworlds.net CONFIDENTIAL This message, and all attachments thereto, is covered by the Electronic Communications Privacy Act, 18 U.S.C., Sections 2510-2521. This message is CONFIDENTIAL. If you are not the intended recipient of this message, then any retention, dissemination, distribution or copying of this communication is strictly prohibited. Please notify me if you received this message in error at anderson@no.address and then delete it. |
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