[greenyes] FW: Workshop Announcement

["Megan Kershner" <Mkershner@no.address>]

Thought folks might be interested.....

>>> "Wiedel, Victoria J." <VWiedel@no.address> 04/05/04 08:00AM >>>
Hello,

After figuratively knocking on several doors I finally came to an
agreement
with the University of Illinois Extension to host Doug McKenzie-Mohr's
"Fostering Sustainable Behavior" workshop at the Lake County office in
mid-July.  I have attached the workshop flyer (PDF) with all the
details,
and I would greatly appreciate it if you could pass it along via your
network of contacts (the workshops cannot take place unless the
minimum
participant number is reached).

The full-day workshop introduces the concept of community-based social
marketing and provides participants with the knowledge they need to
deliver
effective programs.  The workshop will explore how to:  
1) identify the barriers to a desired behavior, such as proper disposal
of
hazardous waste or reducing lawn watering; 
2) use behavior change "tools" to design more effective programs; 
3) pilot test a program; and 
4) evaluate the impact of a program once it has been broadly
implemented.  

Case studies are used to make social marketing concepts concrete, and
frequent opportunities for discussion are provided.  Participants will
feel
confident using community-based social marketing techniques within
their own
agencies and areas after attending the workshop.  Please see
http://www.cbsm.com/Services/workshopoverview.htm for more
information.

Professionals who will benefit from this workshop include: 
- public administrators
- public information officers
- environmental educators who work in settings such as zoos,
aquariums,
nature centers and park districts, and 
- public health professionals who work to foster sustainable lifestyle
changes.

At this point, the July workshops are Doug's only scheduled appearance
in
Illinois.  I did try to find an organization that could sponsor a more
centrally located workshop, but Grayslake was the best I could do.  If
there
are any groups who would like me to make arrangements for a block of
hotel
rooms, just let me know.

Let me know if you have any questions, and thank you for your support!

Victoria Wiedel
SWALCO Public Information Coordinator
847-336-9340 x 4

 <<FSBworshop.pdf>>