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[GreenYes] Eco-labels encourage consumer choice
A report from Denmark indicates that Danish consumers were willing to pay
more for products that carry the Nordic Swan. According to the report:

	"It appears that the environmental label has had a significant
effect on the
	choice of toilet paper and detergents. Results are strongest for
toilet paper,
	where marginal willingness to pay for certified environmentally
	brands ranges from 10% to 17% of the price for a number of different
	shops, which sell different labeled brands (being labeled at
different period
	of time). A marginal willingness to pay of similar size was obtained
	detergents, but results are more sensitive to model specification..

The full report can be obtained on the Internet at

John Reindl, Recycling Manager
Dane County, WI 
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