Peter and others: I would call your attention to Number Two on the Battelle
list of consumer demands, which will be supplied through 21st Century
Product Stewardship/EPR programs! Product take-back and proper
cradle-to-cradle 'waste' management is a fundamental product-related service.
>2. Product-related services. Consumers will want service during and
afterthe purchase ofitems. They may desire the service even more than the
product. For example,households maypay for the services of digital TV
rather than buy new sets. And they willpay for the comfort ofheating and
cooling rather than the equipment that produces it.