The Gap purchased a significant (nearly a million acres, I'm told) tract
of cutover redwood forest from the rapacious Louisiana-Pacific
Corporation in Mendocino County, California, and is now in the process of
logging whatever is left in a liquidation program.
While it's commendable that the Gap is more progressive in some ways than
other big corporations, it's important to remember that the Gap (and Nike
and most others) actively promote a high-consuming lifestyle. Note that
you won't find second-hand clothes in a Gap store.
It's all well and good to move to less-toxic construction materials, but
that's good business and may only be incidentally good for the planet,
from the company's point of view. Keep your employees and customers
healthy, and they'll be productive and less likely to sue you.
David
David Orr
Campaign Coordinator, River Revival
a project of International Rivers Network
1847 Berkeley Way
Berkeley CA 94703
510-848-1155 ext 331
www.RiverRevival.org