[GRRN] [Fwd: Industrial Ecology IV: 4/30-5/99: Watsonville, CA]

Myra Nissen (myracycl@inreach.com)
Thu, 03 Dec 1998 21:22:28 -0800

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Subject: Industrial Ecology IV: 4/30-5/99: Watsonville, CA
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Dear Friend,

It appears that the location for Industrial Ecology IV (IE IV) was not
included in the invitation you received. The conference will be
held on April 30 - May 2, 1999 in the coastal mountains outside
of San Jose, CA. Last year's IE III conference sold out so sign up
early to reserve your space. You can also take advantage of our
registration discounts if you sign up before December 15, 1998.
The event description is included below. I hope to see you there.

Best Regards,

Tachi Kiuchi
Managing Director, Mitsubishi Electric Corporation
Chairman, The Future 500

April 30 - May 2, 1999
Watsonville, CA (near San Jose)

**Register by December 15 and save up to 30% on your registration
fees! Registration form at end of message.

Sustainable business initiatives have long promised higher profits.
Many have not lived up to the promise. But a few initiatives have
generated extraordinary gains. How can we separate the profitable
opportunities from the illusory ones?

To explore that question, IE4 will draw industrial ecologists from
companies like AT&T, Nike, Target, Interface Carpets, Coors, Texaco,
Hewlett-Packard, Quantum, Mitsubishi Electric, and others. Three days
of practical, thought-provoking workshops and roundtables will explore
how to grow businesses and an economy as creative, productive, and
sustainable as nature.

The focus of IE4 will be on PRACTICAL APPLICATION. Hands-on
business professionals will share their stories - people who aren't just
thinking about sustainability, but are challenged to seek it every day, in
the face of real barriers.

IE4 won't be a standard sit-and-listen conference. Experts will make
compelling presentations. Then, everyone will engage in direct,
hands-on discussions, demonstrations, and exercises. Together we will

>Six New Systems of Measurement that drive economic and
environmental costs toward zero, and highlight new business niches and
profit opportunities.

>Four New Systems of Management that create high-performance
businesses - more creative, productive, profitable, purposeful,

>New Regulatory, Legislative, and Tax Reform Agendas that unite
businesses and environmentalists.

>Powerful Emerging Movements: Zero Waste, Natural Capitalism,
Benign Design, Ecological Engineering, Design for Environment,
Biomimicry, and more.

Come Join Us! Help plant the seeds of living businesses and the living
economy. We look forward to seeing you there.


Confirmed participants include:
Anita Burke, Exec. VP, Equilon (Texaco-Shell venture); Jim Bosch,
Environmnental Services Team Leader, Target/Mervyns; Fritjof
Capra, Director, Center for Ecoliteracy; David Hurst, former Exec. VP,
Russelsteel; Tachi Kiuchi, Managing Director, Mitsubishi Electric;
Janine Benyus, Author, Biomimicry ; Susan Burns, President, Natural
Strategies; Gil Friend, President, Gil Friend and Assoc.; Miha Pogcnik,
Transformers Creative Network ; Lynn Scarlett, Exec. Director, Reason
Public Policy Institute; Bill Shireman, CEO, Globa