Re: PBS Coverage of Zero Waste

jtrombly@igc.org
Fri, 22 Jan 1999 16:57:03 -0500

I ran into a similar group a couple of years ago. The host of that show,
called "Today's Environment" was Ed Begly, Jr. The price was in the same
range. They sent me a dozen or so sample segments and most, if not all, of
them were coverage of large corporate environmental PR slots. It didn't
feel like true journalism to me.

If CRRA is planning a video PR piece this year, perhaps it's worth it.
That amount of money should be compared to what it would cost to do a
similar standard PR piece.

Al Wong, of Arbokem, was recently featured on a 10 minute segment of PBS
Canada, and he didn't have to pay a thing. They spent $$$ traveling and
doing the investigative research. And he touts it to this day.

Hope this helps.

-Jeanne

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Jeanne Trombly
2290 Francisco St. #302 * San Francisco, CA 94123
415-921-8344 phone 415-921-0440 fax
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