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[GreenYes] ReProduct cards


re: reproduct cards, : www.reproduct.net.  I saw these cards in person at the CERES conference and have to say i had the same reaction as Tanya.  What problem are these cards attempting to address?!  It'll probably just end up being thrown out as a contaminant in the paper recycling process.  I thought it was one of the more pointless products i'd seen in a while.  I can't imagine the business will last very long. 


Amy Perlmutter
Perlmutter Associates
23 Avon Street
Cambridge, MA 02138
617-354-5456
Strategic planning, partnership building, communications, and program design for a sustainable future





Begin forwarded message:

Date: Mon, Aug 25 2008 4:29 pm 
From: Mary Lou Van Deventer  


Hi Kate -

Here are some excellent thoughts from a posting done by Tania Levy of  
the City of Berkeley on CRRA's listserve.


Mary Lou Van Deventer
Urban Ore
Berkeley, CA

TO END THE AGE OF WASTE



On Aug 22, 2008, at 1:58 PM, Levy, Tania wrote:

Thanks for sharing. I must be missing something in the logic here.
It seems that this company (plus Sen Kerry and Brad Pitt) hear the  
word "recycle" and think no farther.

If this process works as described:
Some random papers are made from plastic, The products are sent or  
given to a "consumer". This resident or business receptionist  looks  
closely enough at his junk mail, greeting card envelope or magazine  
to recognize that it's plastic, cares enough about carpet to  put  
the label (and stamp?) on it, and leave it for the postman to pickup  
and ship cross country to the carpet facility.
Say the "consumer"  keeps the book or magazine for a while - of  
course he has saved the label to send it back, and has informed his  
housemates, cleaning person, etc. of its special treatment.

Excuse me - who has the time to do this?  And why?

Say people do respond. Then, the postal service delivers tons of  
loose plastic papers to Shaw (extra trips), postage paid - at 41  
cents per ounce they pay $13,000 per ton shipping cost.

In Reality: people will toss it into their paper recycling bin (if  
not the trash), the MRF will sort it (if it's recognizeable) and  
discard it. Can it be recycled with plastic bottles or bags?????  Or  
the mechanical and human sorters will not recognize it, and it will  
remain in the paper to make more work for the paper mill.
Who will pay for the extra work, extra sorter on the paper line,  
etc.???

TOO MANY LOOPS, uncertainties, inefficiencies, and costs, with no  
visible incentives for people to do this much work.
AND WHAT IS THE ADVANTAGE HERE?  Paper is easy to recycle.

Why not just make your paper products  from recycled fiber, or  
something compatible with recycling, then recycle it locally with   
the other  papers??
Why doesn't Shaw make their carpet from plastic that is already  
available in bulk, delivered clean and ready to use - like PET  
bottles?

I WOULD LIKE TO SEE CRRA GET THE FACTS,    THEN WRITE BACK TO WASTE  
NEWS SOON.

TANIA LEVY, BERKELEY







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