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[GreenYes] Re: omigod... are you kidding?

Hello Eric:

Did you not trademark the name ecocyle?"   If you didn't, they probably think your name is up for grabs.  Your brand is getting smeared.  The technical term is "diluted."  They may even be trying to ride on the coattails of your recent celebrity!  

If you did trademark it, you may be able to prevent them from using it on this awful technology.  I hope you did trademark it, and that Ecocycle of Boulder mounts a vigorous defense of your intellectual property.  Even if you didn't it may be possible to defend the brand simply because you've been using it in commerce for decades..

Urban Ore has had to defend our name several times in our 28 year history.  We own our name, but we have a duty to defend it if it comes under attack.  This is clearly an attack on Ecocyle, whether these wasters know about you or not.

In the context, the phrase "still tackle only a minor proportion of global waste" is clearly a pejorative aimed at Zero Waste enthusiasts for not getting fully to Zero Waste after almost four decades of effort.  Perhaps the author is unaware that the US reuse, recycling, and composting industry was as big as the US auto industry nearly ten years ago.   He probably doesn't understand that our collective gross receipts make us much bigger than the waste industry, either.

I don't think the phrase holds any doors open.  Lionel Laurent's facile statement is not true, because we recyclers collectively have claimed the entire discard supply as our own, and we have mounted credible efforts to wrest it from the wasters  on all fronts.  Witness Urban Ore's twelve master categories, for example.  But waste interests always try to minimize "recycling initiatives" and make wasting seem both inevitable and natural.

I recommend that you consult with Urban Ore's attorney John Moore about your options.  I've cc'd him in case he's not on the GreenYes subscriber list.

Good luck, mate.

Dan Knapp, CEO
Urban Ore, Inc., a reuse and recycling business since 1980

On Jun 19, 2008, at 8:31 AM, Eric Lombardi wrote:

Just when you thought you?d seen it all? now they?ve stolen our name and put it on a big black box!   The scary part is that I?ve always admired the German engineering savvy? but I guess it just goes to prove the old Eric Hoffer quote ?Beware the cold heart of the intellectual.?   (I refer to ?heart? here because of my belief that the market forces and technology alone will never get to the roots of why we have a wasting society.)   But we do need to take note of how this writer framed the opening? especially the statement that ??recycling initiatives still tackle only a minor proportion of global waste.?   I like the use of the word ?still?? keeps the door open for a serious Zero Waste Path.
The world wants an ?easy? solution ? so we need to keep an eye on this kind of nonsense.
This from today?

Europe Innovates
Innovative Garbage
Lionel Laurent, 06.18.08, 6:00 PM ET
From the piles of rotting garbage in the streets of Naples, Italy, to the landfills blotting the landscape of Dubai, the problem of how to deal with waste remains visibly unsolved. Incinerators don't solve the problem of potentially toxic ashes, landfills have limited growing space, and recycling initiatives still tackle only a minor proportion of global waste.
But now a new German technology known as "ecocycle" hopes to put a stop to all that, by offering to turn tons of household waste, toxic waste and industrial waste into clean and reusable materials. The distributors of the technology claim that the end product can be turned into bricks, cement, agricultural fertilizer or even chipboard.
"The technology is a huge machine. You can throw in whatever you like--a brick or half a bicycle," says Michael Engelhardt, who owns the distribution rights to the technology in the Middle East and Asia. He says the ecocycle process grinds trash down into tiny particles, mixes it with hazardous waste, locks it all together with an additive and pumps it out as very fine pellets of non-waste material with the purposefully bland name of "CM500."
"This CM500, according to European Union law, is no longer waste because it has no more waste properties," adds Engelhardt. He claims CM500 can be tailored to a variety of needs. Countries like Saudi Arabia could add it to desert soil as a sort of fertilizer. Singapore could use it as a sand substitute. Thailand could use it as a form of water-resistant chipboard.
Although the idea first sprang from the mind of scientist Franz Philip some 27 years ago, only now has the technology been perfected. A test plant with a daily capacity of 80 tons is finally up and running in Würzburg, Germany, after two years of tweaking. This summer, interested parties will finally be able to see whether ecocycle really does work.
The process certainly sounds appealing--if it works. But what's the catch? According to Arnold Black, of Britain's government-funded Resource Efficiency Knowledge Transfer Network, there could be some resistance from consumers if they realize that construction materials were partly made from recycled hazardous waste.
"There is a fairly high public relations mountain to climb," says Black, who works closely with the British government and the environmental sector on areas such as waste management. He warns that the climb could be made harder without extensive testing to satisfy strict government standards--and to bolster the claim that CM500 can be legally described as a "non-waste" material.
But Engelhardt insists that the ecocycle team has performed tests that prove the product's safety. He says the product has been successfully "aged" chemically by 50 years in tests, to determine whether there could be any leaking of waste over a long period of time.
The price of an ecocycle plant, Engelhardt claims, is up to 90% cheaper than an incinerator. This is not entirely surprising, given that it requires around one-tenth the temperature of incineration, or a mere 120 degrees Celsius. That's an energy savings plus, as long as the facility can handle comparable volumes of waste as incinerators.
Engelhardt says that the technology has already been sold to a handful of private waste-handling companies in Germany and that he's had nibbles from interested parties, including Asian and Middle Eastern governments and mining company BHP Billiton.
Eric Lombardi
Executive Director
Eco-Cycle Inc
5030 Pearl St.
Boulder, CO. 80301

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