January 29, 2008
Waste
Management Launches Green Consumer Website
Waste
Management launched
thinkgreen.com, a marketing campaign that includes an interactive Website that
shows consumers how to manage the four-and-a-half pounds of waste the average
citizen generates each day. Thinkgreen.com features a landfill tour in
three dimensions and touts the ways in which Waste Management reduces, reuses,
recycles and recovers the resources that are in
waste.
The Website
is part of the company’s Think Green campaign. Next month, another component
will be launched at Innoventions at Epcot at the Walt Disney World Resort.
Visitors will have the opportunity to virtually experience the operations on a
single-stream recycling line, feed the boiler at a waste-to-energy facility and
run the bulldozer at a landfill in a hands-on, interactive exhibit called “Don’t
Waste It.”
Epcot is
becoming a destination for companies that want to market their green
initiatives. Last January, GM launched
experiential campaigns to put potential buyers behind the wheels of their hybrid
vehicles by raising the curtain on a new exhibit at Disney’s Epcot
center.
Kendall
Christiansen