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[GreenYes] US National Park 'Zero Waste' Campaign launched


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News Release
International Paper, National Park Foundation & National Recycling
Coalition Support National Park ?Zero Waste? Campaign
 
AUSTIN, Texas­Oct. 15, 2007­International Paper (NYSE:IP), the National Park Foundation and the National Recycling Coalition today announced a new pilot program to evaluate ways to limit the impact of foodservice products in America?s national parks. The study, funded in part by a donation of up to $1 million by International Paper, will commence in the summer of 2008 and is aimed at moving toward ?Zero Waste? across the park system by identifying best practices in foodservice waste reduction that can be transferred to national parks throughout the country.
 
?At International Paper, we have already celebrated our first centennial of environmental
stewardship, and now we?re looking forward to helping the National Park System
celebrate theirs,? said John Faraci, IP chairman and chief executive officer and National
Park Foundation board member. ?It?s an exciting opportunity, but one where each of us
must be prepared, right now, to provide strong support for the challenges the park system
will face going forward.?
 
Through an agreement with the National Park Foundation, International Paper will produce a customized cup for use by parks, concessionaires and others. The cup, International Paper?s fully compostable, recyclable ecotainer?, will display printed messages that will raise awareness about the National Park Centennial in 2016 and educate the public about conservation and environmental stewardship.
 
International Paper will donate a penny for each commemorative cup sold, up to $1 million, back to the National Park Foundation to help fund a joint effort between IP, the National Park Foundation and the National Recycling Coalition to evaluate foodservice waste management practices and educate employees, concessionaires and visitors about ways to reduce waste in the parks.
 
?Becoming a zero-waste society means we each have a role to play, from the thoughtful design of a package to simple systems that take the package back to its basic element,? said Kate Krebs, executive director of the National Recycling Coalition. ?What better place to demonstrate Zero Waste than our national parks, where packaging can become a rich compost that can nurture the flora and fauna of our parks.?
 
Vin Cipolla, president and CEO of the National Park Foundation, said the project demonstrates that corporations can contribute not only charitable resources, but also the know-how and technology to make things happen. ?The national parks have always been about partnerships ? people with a common passion coming together for a larger good. Innovative partnerships like this one that can leverage the National Recycling Coalition and International Paper are essential for securing the next century of stewardship for our national parks,? Cipolla said.
 
About the National Park Foundation
The National Park Foundation ( www.nationalparks.org) is a 501(c)(3) organization chartered by Congress in 1967 to continue a century-long tradition of private philanthropy ensuring funding to preserve and enhance the legacy of our National Parks. As the official non-profit partner of America?s National Parks, the National Park Foundation does not receive federal appropriations for their support. The National Park Foundation serves to strengthen the connection between the American people and their national parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness. Support of the National Park Foundation ensures that the evolving history and rich heritage of our Nation remains vital and relevant.
 
About the National Recycling Coalition
The NRC is a national, non-profit advocacy group with members that span all aspects of waste reduction, reuse and recycling in North America. NRC?s objective is to eliminate waste and promote sustainable economies though advancing sound management practices for raw materials in North America. NRC works with its members and partners to sponsor programs and stakeholder forums that provide tools and nurture solutions for the recycling industry. Breaking new ground in how Americans think about waste, the Coalition is a strong and clear voice forrecycling. For more information about the NRC please visit http://www.nrc-recycle.org/.
 
About International Paper
International Paper (NYSE:IP), founded in 1898, is a global uncoated paper and packaging company with primary markets and manufacturing operations in North America, Europe, Russia, Latin America, Asia and North Africa. Its uncoated papers and packaging businesses are complemented by xpedx, North America's largest distributor of printing papers and graphics supplies and equipment. Headquartered in the United States, International Paper employs approximately 54,000 people in more than 20 countries, and serves customers worldwide. Annual sales are about $22 billion. International Paper partners with customers and environmental, academic, civic and governmental organizations, as well as landowners and harvesting professionals, to encourage responsible forest stewardship, improve the health and productivity of forestlands and increase recovery of our recyclable products.
The company has a long-standing policy of using no wood from endangered forests. To learn more about
International Paper, its products and commitment to economic, social and environmental sustainability, visit www.internationalpaper.com
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CONTACTS:
For International Paper, Amy J. Sawyer, (901) 419 4312 or amy.sawyer@no.address
For the National Park Foundation, Anne Marek , (202) 354-6480
For the National Recycling Coalition, Kate Krebs, (202) 222-8843
 
From: http://www.nrc-recycle.org/Data/Sites/1/Press/Zero%20Waste%20News%20Releasewith%20IP.doc

Gary Liss & Associates  
916-652-7850    
Fax: 916-652-0485
www.garyliss.com


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