Thanks Pete for this posting about David Refkin
from Time magazine. If y’all don’t know, Mr. Refkin is also
the President of the Board of the NRC (National Recycling Coalition)… and
personally I am outraged that one of the biggest magazine publishers in the
world WON’T use recycled paper, but he gets to become the figurehead for
recycling in America? Sorry, but that isn’t right. You
can file my comments under “ an NGO trying to create a political framework in which sustainable
development actually makes business sense,” … isn’t that what he asked for?
Eric
President of the GRRN Board … and a purchaser
of 100% recycled paper!!
Eric Lombardi
Executive Director
Eco-Cycle Inc
5030 Pearl St.
Boulder, CO. 80301
303-444-6634
www.ecocycle.org
"If you're not for Zero Waste, how much waste are you for?"
ECO-CYCLE - join us, support us, celebrate life! Click www.ecocycle.org to join and donate for
the next big idea.
-----Original Message-----
From: GreenYes@no.address [mailto:GreenYes@no.address] On Behalf Of Pete Pasterz
Sent: Thursday, October 25, 2007
9:52 AM
To: GreenYes@no.address
Subject: [GreenYes] RE:New
advertising campaign for Yellow Tail wines
From another listserv [see original message
below]:
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Start by writing to the editor of this magazine which touts it's
advocacy of a simpler life...and let them know that this kind of ad make your
recycling life harder.
For the bigger picture, contact David Refkin, the President of the
National Recycling Coalition AND the Director of Sustainable Development at
Time, Inc.--Real Simple's Publisher--and let him know that this kind of ad is
NOT sustainable, and causes problems recycling their virgin paper
magazine. Time has taken the position that they would rather place
the cost burden on local government to recycle their magazines than
to print them on recycled paper--it's just not "economically
feasible". This burden is made harder with this kind of ad... 212-522-3356, e-mail: david_refkin@no.address
FYI...here's a quote from David as a panelist at the 2006 State of
the Planet gathering at the Earth Institute of
Columbia University:
" ... I've spent a
lot of time working some of the NGOs and with businesses getting, for instance,
companies to make greenhouse gas commitments, and you can achieve some real
results there. But you know, there's no question that at the end of the day
businesses are focused on shareholder value. And there's no value for
sustainable development, there's no value for carbon dioxide, there's no value
for avoiding the calamity that we're facing. So, you know, I think that
businesses are very good at doing what they're doing, but you know, the
shareholders of the planet Earth are the people, and they are the ones who are
going to have to face the consequences of unsustainable development. So I
actually think that the NGOs haven't done a good enough job of you know,
creating a political framework in which sustainable development actually makes
business sense, and that's why we have unsustainable development. ..."
Here, he's actually blaming non-profit organizations for not
forcing government to force business to be sustainable...
Good Luck with your writing campaign...I hope others representing
NGOs on this list also chime in...since it's apparently our responsibility to
make Time, Inc. be more sustainable!
Pete Pasterz
From: hhwie@no.address
[mailto:hhwie@no.address] On Behalf Of cabeckstedt
Sent: Wednesday, October 24, 2007
1:19 PM
To: hhwie@no.address
Subject: [text][html][heur]
[hhwie] New advertising campaign for Yellow Tail wines
Importance: Low
In looking through the recent
RealSimple magazine, I noticed a print ad for Yellow Tail wines. You push a
button and the tails of flies on the page light up. So, of course it has a
battery inside. How many people are really going to pull out this advertisement
to ensure that the battery is managed properly?
I think this is a horrible advertisement and wonder if there is any way to encourage them to
stop.
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