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[GreenYes] Re: Environmental awareness


Title: Re: [GreenYes] Environmental awareness
Thanks, David.  Actually, what I am looking for are some statistics to back up what businesses leaders have told me in some focus groups I have been running on clean tech: that one of the draws of doing business in Ma is heightened awareness and understanding of environmental issues. It’s interesting how many business people have said that.  So I was thinking that could perhaps be illustrated through documenting behavior (Ma recycling rate compared to other states- not sure what else I can find to illustrate behavior), or some sort of survey about environmental attitudes or awareness that might compare states or regions.   I’ll look at the mackower piece.  I welcome any other suggestions.  I’m looking for something that’s less than 5 years old, preferably relatively recent.  






On 9/17/07 4:31 PM, "David Biddle" <Dbiddle@no.address> wrote:

Amy-

Check out this Joel Makower blog entry that I received today:
http://makower.typepad.com/joel_makower/2007/09/whats-behind-th.html He makes reference to the Green Gauge reports. You might want to follow the links in the article.

The book “Breakthrough” by Michael Shellenberger and Ted Nordhaus, the authors of infamous essay “The Death of Environmentalism,” feel the same thing Makower does, i.e., that opinion surveys about environmental awareness are rather specious. There’s a lot of evidence for this and S&N provide some in their book. People say they are concerned about the environment when you ask them, but at the same time more generally when asked what the top 10 issues are that concern them, most folks don’t even put the environment on their list.

Obviously you’re after very specific info on recycling type awareness, but I’m not sure how much value there is in it. This helps you not at all, I know. Sorry.

Db





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