[GreenYes] Subaru TV ad includes reference to Zero Waste

[Gary Liss <gary@no.address>]

Apologies for Cross-Postings

Evidently Subaru has a new commercial out on TV that includes the 
fact that they have achieved zero waste to landfill in their Indiana 
plant.  From their website,

<http://www.subaru.com/sub/misc/environment/index.html?from=topNav>http://www.subaru.com/sub/misc/environment/index.html?from=topNav 


this is the information they share about that (I highlighted key 
points in red).

The Subaru Clean Plant

Consider this: When you carry out your trash at home on the next 
collection day, you'll be sending more trash to landfills than the 
entire Subaru manufacturing plant in Lafayette, Indiana (SIA). The 
Subaru plant was the first auto assembly plant to achieve zero 
landfill status - nothing from its manufacturing efforts goes into a 
landfill. It's all reused and recycled.
    * In 2006, SIA was awarded the U.S. EPA's Gold Achievement Award 
as a top achiever in the agency's WasteWise program to reduce waste 
and improve recycling.
    * In 2004, SIA became the first U.S. manufacturing facility to 
reach zero landfill status.
    * In 2003, SIA became the first U.S. automotive assembly plant to 
be designated a Backyard Wildlife Habitat by the National Wildlife 
Federation. Deer, coyotes, beavers, blue herons, geese, and other 
animals live there in peaceful coexistence with the Subaru plant.
    * In 2002, SIA became the first auto assembly plant in the U.S. 
with an on-site solvent recovery system that produces dry still bottoms.
    * In 1998, SIA was the first auto assembly plant in the U.S. to 
be ISO 14001 Certified.
    * In 1994, SIA was also the first auto assembly plant in the U.S. 
to be smoke free.
    * Each year, SIA actively recycles 97% of excess/leftover steel, 
plastic, wood, paper, glass, and other materials. The remaining 3% is 
shipped to the city of Indianapolis and incinerated to help generate steam.
>    From: Matthew Cotton <mattcotton@no.address>
>    Subject: Re: Subaru ad on ZW
>    Date: Mon, 21 May 2007 15:27:31 -0700
>    To: Gary Liss <gary@no.address>
>
>    Gary -
>
>    I couldn't find the link to the commercial, but here's Subaru's 
> web site...
>
> 
><http://www.subaru.com/sub/misc/environment/index.html?from=topNav>http://www.subaru.com/sub/misc/environment/index.html?from=topNav
>
>    Matthew Cotton
>    Integrated Waste Management Consulting, LLC
>    19375 Lake City Road
>    Nevada City, CA  95959
>    (530) 265-4560
>    Fax (530) 265-4547
>    <mailto:mattcotton@no.address>mattcotton@no.address
>
>    Join us at the US Composting Council's 16th Annual Conference & 
> Trade Show, February 8 - 12th, 2008 at the Oakland Marriott City 
> Center, Oakland, California.  Check it out at www.compostingcouncil.org

Gary Liss
916-652-7850
Fax: 916-652-0485
www.garyliss.com 
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