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[GreenYes] California waste agency adopts strongest EPR position in U.S.

Apologies for Cross-Postings

>From: "Bill Sheehan" <bill@no.address>
>To: "Product Policy Institute" <info@no.address>
>Subject: PPI Update: California adopts
>strongest EPR position in U.S.- Feb2007
>Date: Thu, 15 Feb 2007 11:53:18 -0500
>The Product Policy Institute welcomes the adoption
>by a California waste agency of the strongest
>language yet in the U.S. supporting Extended
>Producer Responsibility.
>On February 13, 2007, the California Integrated
>Waste Management Board adopted Strategic
>Directive 5 on Producer Responsibility. The
>directive embraces producer responsibility as a core
>value of the agency?s mission. It directs the agency
>to ?seek statutory authority to foster cradle to cradle
>producer responsibility? and to "develop and
>maintain relationship with station stakeholders that
>result in producer financed and producer managed
>systems for product as guards." (Full text below)
>The new strategic directive has received strong
>support from local governments in California,
>particularly since a statewide disposal ban went
>into effect a year ago banning fluorescent lamps,
>household batteries and many other common
>household electronic products from the trash.
>"The cost of collecting and properly disposing or
>recycling these products easily exceeds
>$100 million a year,? observed Carol Misseldine,
>Director of the California Product Stewardship
>Council. ?The companies that make money by
>selling toxic products need to be part of the
>solution; local governments do not have the
>resources or capacity to manage toxic products
>effectively, nor should they."
>The California Product Stewardship Council
>was formed in response to the hazardous products
>ban. Members are local governments from all over
>California. Its mission is:
> ?To shift California?s product waste management
> system from one focused on government funded
> and ratepayer financed waste diversion to one
> that relies on producer responsibility in order
> to reduce public costs and drive improvements
> in product design that promote environmental
> sustainability.?
>As a result of the Council?s efforts, six jurisdictions
>in California, including San Francisco and Oakland,
>have passed Extended Producer Responsibility
>Resolutions calling for statewide policies.
>?Adopting the directive establishes California as a
>leader in the growing international movement for
>Extended Producer Responsibility,? said Bill
>Sheehan, Executive Director of the Athens,
>Georgia-based Product Policy Institute.
>?Implementing policies and laws based on the
>principle of producer responsibility for cradle-to-
>cradle management of products and packaging will
>harness market forces to transform wasteful
>systems of production and consumption.?
>The following documents have recently been added
>to PPI web site at
> ? California Strategic Directive on Producer
> Responsibility
> ? PPI support document (Feb2007)
> ? California Product Stewardship Council:
> 1-Year Media Release
>PPI also announces a new Issue Brief, posted at the
>same site:
> ? Purchasing Best Practices: Contracting for
>Producer Responsibility, by Green Purchasing
>Institute for PPI (Jan2007)
>Product Policy Institute has been assisting the
>California Product Stewardship Council (CPSC).
>Product Policy Institute is an independent nonprofit
>research and education organization addressing
>product-focused public policies that advance
>sustainable production and consumption and good
>Bill Sheehan, Executive Director
>Product Policy Institute
>P.O. Box 48433
>Athens, GA 30604 USA
>Tel: 706-613-0710
>Email: <mailto:bill@no.address>bill@no.address
>Web: <>
>California Integrated Waste Management Board
>Strategic Directive-5: PRODUCER
>It is a core value of the CIWMB that producers
>assume the responsibility for the safe stewardship
>of their materials in order to promote environmental
>sustainability. Specifically, the CIWMB will:
>1. Utilize existing Board authority to foster
>?cradle-to-cradle? producer responsibility.
>2. Seek statutory authority to foster ?cradle-to-
>cradle? producer responsibility.
>3. Analyze the feasibility of various approaches to
>increasing producer responsibility, including during
>the product design and packaging phases, and make
>recommendations to the CIWMB Board
>by December 2007, and annually thereafter.
>4. Build capacity and knowledge in CIWMB on
>Extended Producer Responsibility (EPR) issues and
>5. Develop and maintain relationships with
>stakeholders that result in producer-financed and
>producer-managed systems for product discards.

Gary Liss
Fax: 916-652-0485
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