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[GreenYes] Homeowners Thinking Green

Homeowners think green on improvements: survey

Mon Oct 30, 2006 3:47 AM ET

NEW YORK (Reuters) - For home owners dreaming of making improvements,
environmentally friendly changes are the top choice, according to a survey
released on Monday by Wells Fargo.

Given $50,000, some 24 percent of those surveyed "dream green" and would
purchase insulation, double-paned windows, solar panels and energy-efficient
appliances, according to the bank's third annual U.S. homeowners study.

Twelve percent of those surveyed wanted state-of-the art chef's kitchens,
and 11 percent sought luxury master bedroom suites or master baths.

Wells Fargo expected that the first choice would be for improvements that
would only be aesthetically pleasing or add size or value, said Doreen Woo
Ho, president of Wells Fargo's consumer credit group, in a statement.

"However, we found that Americans are showing signs of becoming more
environmentally aware and want to take actions that save money, help
preserve the environment, as well as add value to their home," she said.

Kendall Christiansen

Gaia Strategies

151 Maple Street

Brooklyn, NY 11225

o: 718.941.9535; cell: 917.359.0725

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