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[greenyes] Fwd: [BBAN]: Demonstration Against COCA COLA


zero waste Greenpeace/Argentina style...
--- Begin Message ---
  • Subject: [BBAN]: Demonstration Against COCA COLA
  • From: "Pat Franklin" <pfranklin@no.address>
  • Date: Sun, 7 Nov 2004 16:40:21 -0500
Check out this press release of a creative demosntration in Argentina today
in front of Coca Cola. Images are available at
http://www.greenpeace.org.ar/noticia.php?contenido=4407&item=&seccion=1


----- Original Message -----
From: "Veronica Odriozola" <vodriozo@no.address>
To: <Gaia-members@no.address>
Sent: Tuesday, November 09, 2004 10:18 AM
Subject: [GAIA]ZW: demonstration AGAINST COCA COLA

Dear all,
this is a press release of a demosntration we did today in front of Coca
Cola.
If you are interested, images are available in www.greenpeace.org.ar

=============================================

GREENPEACE ACTIVISTS REPRESENTING CHARACTERS COMING BACK FROM THE FUTURE TO
FIGHT WASTE.

GREENPEACE "BASURATORS" RETURN PLASTIC BOTTLES TO COCA COLA CONTAINING
THOUSANDS OF MESSAGES FROM CONSUMERS

IN AN APPEAL TO SCIENCE FICTION, A 16 PEOPLE GROUP REPRESENTING THE
"BASURATORS"
CAME FROM THE FUTURE TO FIGHT THE GROWING PROBLEM OF WASTE. THE FIRST
TARGET
OF THE GROUP WAS COCA COLA BECAUSE THEIR GROWING PRODUCTION OF DISPOSABLE
BOTTLES.

BUENOS AIRES, November 9th, 2004.- Using science fiction through 16
characters
that come "from the year 2050", Greenpeace urged the Coca Cola Company to
change their production to refillable bottles an stop contributing to the
growing waste problem in Buenos Aires. Greenpeace claim came together with
that of 10,000 other people that in less than 4 days sent a message to the
company to urge them to stop packing their product in disposable bottles.

Through its science fiction characters, lead by Gea, Hydra and Igneo,
Greenpeace returned hundreds of disposable bottles to the Coca Cola company
and urge them to convert back to refillable containers. The bottles contain
more than ten thousand messages from people that joined the campaign through
the Internet (www.greenpeace.org.ar).

The "Basurators" are, according to the fictious story, 16 people that come
from the year 2050 to change the current trend in the unlimited generation
and
burial of wastes, and to avoid the problems that, in 50 years would end in a
massive extinction of the human species.

The growth in disposable bottles have produced a higher environmental impact
but it has also created higher costs to tax payers to pay for collection of
disposal of a growing amount of waste.

According to Greenpeace, "The Coca Cola Company has a higher responsibility
given it leads the market of soda. However, to change the current mess in
waste generation, all the companies would need to convert their production
back into refillable bottles".

"The Buenos Aires city Government has to put some order in this mess where
any
company could put its products in the market with no attention paid to the
impact they would have when discarded. The Coca Cola Company and the other
companies should adopt a zero waste goal if they want to show a real
commitment to protect the environment", said Verónica Odriozola, Greenpeace
Argentina's Toxics Campaigner.
>
Greenpeace is urging the Government of the city of Buenos Aires to pass a
zero
waste law that would require a progressive reduction of wastes being dumped
in
landfills. Tat reduction should be of 50% in 5 years, 75% in 10 years with
the final goal of zero for the year 2020. Up to now there are two draft
zero
waste laws in the local Parliament but neither of them is yet being
discussed.


****************************************
Patricia Franklin
Executive Director
Container Recycling Institute
1911 N. Fort Myer Drive, Ste. 702
Arlington, VA 22209

TEL: 703.276.9800
FAX: 703.276.9587
EMAIL: pfranklin@no.address

http://www.container-recycling.org
http://www.bottlebill.info
****************************************

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