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[greenyes] consumer profile - who buys green?
Hi all --

I'm looking at a 1990 Roper study who profiled the 'green' buyer as "a woman
who is educated, affluent, and politically liberal. She is likely to be
between the ages of 30-49, have children six years old and older, and reside
in the Northeast, West, or Midwest suburbs . . . She is motivated by a
desire to protect her health and that of her children and to preserve the
planet for future generations . . . She is likely to be influential in the
community, and is possibly an activist."

Does anyone have anything similar and more recent?

Thanks

Amy Bauman
greenGoat







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