[greenyes] Re: Consumer profile -- Who buys Green

["JAN C ACETI" <j.aceti@no.address>]

Amy,


The following article used the 1993 Needham Life Style Study as a data source.  It is only slightly more recent than the data you have, but it might be helpful if nothing more recent is available.

Shrum, L.J., McCarty, J.A., Lowrey, T.M. (1995). Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy.  Journal of Advertising, 24(2), 71-90.

Regards,  Jan

Jan Aceti
Aceti  Associates
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