I am also seeing
references to this campaign in several Scandinavian newspapers; so it is having
great carrying power.
The timing is impeccable, Environmental Advocates
of NY (a statewide lobbying org. for enviros) just held a conference on Global
Warming yesterday in the state capital and this very message was among those
aiming at solutions to global warming. This was followed up by a
national piece on ABC's morning show today about this new campaign.
Kudos to those who thought up the strategy...should this be followed with
campaigns like...What Would Jesus Consume? or What Packaging Would Jesus Put
Up With? Wouldn't Jesus Support Zero Waste, End Landfilling, No
Incineration (WTE or Gasification)?