[GreenYes] Fwd: Recycling on NBC tonight-Oct. 9 at 5:30 pm

[Gary Liss <gary@garyliss.com>]

>Date: Wed, 9 Oct 2002 13:13:20 -0700
>From: "Ron Proto" <RProto@norcalwaste.com>
>
>Recycling is going to be in the national news tonight.  See the advisory 
>below for details.
>
>Ron Proto
>
>Remember, garbage by any other name is still garbage; it's a resource.
>
> >  -----Original Message-----
> > From:         Robert Reed
> > Sent: Wednesday, October 09, 2002 1:06 PM
> > To:   Ron Proto
> > Subject:      Recycling Report to Air,  NBC tonight, Wed. Oct. 9
> >
> > Wednesday, October 09, 2002
> >
> > ADVISORY
> >
> > NBC Nightly News with Tom Brokaw is scheduled to run a national report 
> on recycling this evening.  The report is expected to feature the 
> innovative recycling programs offered in San Francisco.
> >
> > City officials and refuse hauler and recycler Norcal Waste Systems 
> worked together to design and provided some of the most innovative and 
> effective recycling programs in the country.   Several weeks ago NBC sent 
> a camera crew to San Francisco to capture these efforts for a 
> state-of-recycling report they were producing.  Both Jared Blumenfeld, 
> Director of the Department of the Environment, and Mike Sangiacomo, 
> President and CEO of Norcal, were interviewed.
> >
> > The news crew documented the San Francisco> '> s new 3-cart recycling 
> program, Jepson Prairie Organics-Norcal> '> s composting facility, and 
> Eat Well Farms--an organic farm that uses Norcal> '> s finished compost 
> to grow fresh produce.
> >
> > National news agencies are taking a closer look at recycling because 
> some large cities, including New York City, are cutting back their 
> recycling programs.  San Francisco is a national leader in recycling and 
> the first large city in the United States to initiate citywide collection 
> of food scraps for composting.
> >
> > This particular look at recycling is slated to air tonight during the 
> Nightly News> '>  > "> Fleecing of America> ">  section comparing San 
> Francisco> '> s success against Chicago> '> s failure.
> >
> > Here is a teaser NBC Nightly News displayed today on their Web site-- 
> WEDNESDAY, OCTOBER 9 - San Francisco vs. Chicago -- the sport? Recycling. 
> One city scores big for the environment while keeping costs low. The 
> other cleans out taxpayers for a recycling program that one expert 
> calls, > "> pretty much a disaster.> ">  What> '> s it take to win at the 
> recycling game? The Fleecing of America.
> >
> > Please tune into your local NBC affiliate tonight at 5:30 P.M. to catch 
> this most relevant broadcast. Please be advised, the report could be 
> rescheduled if other breaking national news occurs today.

Gary Liss
916-652-7850
Fax: 916-652-0485

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